Frequent Flyer Programs. Backwards.

Frequent Flyer Programs. Backwards.

Frequent Flyer Failures Tom Dougherty, CEO – Stealing Share 16 February 2017 Frequent Flyer Programs. Backwards. Frequent flyer programs are so much a part of my life that I can recite from memory my United, American, and Delta identifier numbers. It happens...
Colorado Governor’s Tourism Conference

Colorado Governor’s Tourism Conference

Speaker at tourism conference Colorado Governor’s Tourism Conference Stealing Share Keynote Speaker at MajorTourism Conference Stealing Share CEO, Tom Dougherty, has been invited to be a keynote speaker at the Governor’s travel/destination conference. The...
Remembrance Day equals Veterans Day

Remembrance Day equals Veterans Day

Remembrance Day is not Veterans Day Tom Dougherty, CEO – Stealing Share 11 November 2016 Remembrance Day equals Veterans Day Today is Remembrance Day in the Commonwealth of Nations (which includes Canada). It is a solemn pause in the work week (I hesitate to...
Thailand buddhist temple tigers. Stop it.

Thailand buddhist temple tigers. Stop it.

Buddhist Temple Tigers Tom Dougherty, CEO – Stealing Share 2 June 2016 Thailand buddhist temple tigers  Thailand Buddhist Temple Tigers The news about 40 dead tiger cubs at the Thailand Temple makes me cringe. So I ask, what is your personal responsibility in...
Destination marketing: Good isn’t enough

Destination marketing: Good isn’t enough

Destination marketing Tom Dougherty, CEO – Stealing Share 19 January 2015 Destination marketing: Good isn’t enough Last week I wrote about the potential brand benefits of Cuba as a travel destination, with its brand equity of the pre-Castro years making it...
Airline Problems Continue. Don’t Recline your Airline Seats.

Airline Problems Continue. Don’t Recline your Airline Seats.

More Airline Problems Tom Dougherty, CEO – Stealing Share 4 September 2014 Airline Problems Continue. Don’t Recline your Airline Seats. Too many airline problems to count OK, I think I have had enough. I just read an article in the Wall Street Journal with...
Harrah’s Branding Study – Branding Entertainment

Harrah’s Branding Study – Branding Entertainment

Harrah’s. Lessons Learned Harrah’s Branding Study – Branding Entertainment Branding Entertainment. Harrah’s was a Meritocracy We found this brand study on branding entertainment to be most informative. And, while it speaks mainly to the...
The Cuba brand. Affects destinations.

The Cuba brand. Affects destinations.

The Cuba brand, what it means for destinations Destination brands should beware, Cuba is coming It has been years since the bottom fell out of the destination and tourism industry, (Read some thoughts on the destination/tourism market here.) But many are hopeful that...
What makes destinations popular?

What makes destinations popular?

Destinations What makes destinations popular when they all look the same Destination Preference From Travel Weekly. More than location: What makes destinations popular? By Mark Chesnut When Tom Dougherty drives down the street, he sees the same thing, over and over...
Branding Vacation Destinations in Travel and Tourism

Branding Vacation Destinations in Travel and Tourism

Branding Vacation Destinations Branding Vacation Destinations in Travel and Tourism Branding Your Vacation Destination What is the answer? (Published in Advance Magazine) Branding vacation destinations is a science. As a result when the traveling consumer decides...
Hotel Rebranding: Aim For Intelligence

Hotel Rebranding: Aim For Intelligence

Rebranding Hotels Hotel Rebranding: Aim For Intelligence Holiday Inn Express. Hotel rebranding This examination of the Holiday Inn Express hotel rebranding considers the pitfalls of humor, and whether its “Stay Smart” campaign (unveiled in 1998) works. The...
Destination Branding. Preference Is not Your Beaches

Destination Branding. Preference Is not Your Beaches

Building a destination brand Destination Branding. Stand alone. Destination Branding is a Competitive Market Destination branding is poorly done. The stakes are vaulting for marketing destinations as they compete for share of wallet, and yet most tropical destinations...