Hmm…MSC Cruise Line. Think that works?

Hmm…MSC Cruise Line. Think that works?

The MSC Cruise Lines Tom Dougherty, CEO – Stealing Share 2 October 2017 MSC Cruise Lines MSC Cruise Line is making a big enough spend on US television that I have seen its commercials numerous times. The problem is the NAME. I could not remember it well enough...
Colorado Governor’s Tourism Conference

Colorado Governor’s Tourism Conference

Speaker at tourism conference Colorado Governor’s Tourism Conference Stealing Share Keynote Speaker at MajorTourism Conference Stealing Share CEO, Tom Dougherty, has been invited to be a keynote speaker at the Governor’s travel/destination conference. The...
The Zombie Apocalypse is REAL. Start planning.

The Zombie Apocalypse is REAL. Start planning.

Impending Zombie Apocalypse Tom Dougherty, CEO – Stealing Share 13 January 2017 Zombie Apocalypse is possible The Impending Zombie Apocalypse The danger of a Zombie apocalypse is real. Yesterday, I read a news story in Popular Science on why scientists are...
VisitNC and the billboard dilemma

VisitNC and the billboard dilemma

The way some billboards have been executed have been the bane of my existence. Years ago, I commuted to my advertising job in Bala Cynwyd, PA (just outside of Philadelphia) from Newark, Delaware, where the litany of forgettable billboards littered the side of the...
Marriott and Cuba

Marriott and Cuba

Marriott and Cuba Tom Dougherty, CEO – Stealing Share 21 March 2016 The deal is all about Cuba Marriott’s purchase of Starwood overcame a bid from a Chinese company with a $14.4 billion offer, with Marriott citing the Starwood Preferred Guest asset as the main...
Destination marketing: Good isn’t enough

Destination marketing: Good isn’t enough

Destination marketing Tom Dougherty, CEO – Stealing Share 19 January 2015 Destination marketing: Good isn’t enough Last week I wrote about the potential brand benefits of Cuba as a travel destination, with its brand equity of the pre-Castro years making it...
The brand experiment of Cuba

The brand experiment of Cuba

Cuba and its brand Tom Dougherty, CEO – Stealing Share 1 January 2015 The brand experiment of Cuba Patria o Muerte, Venceremos! Now, I’m no Communist and I wouldn’t subscribe to Cuba’s national motto of “Homeland or death,” but the opening of the island nation...
Harrah’s Branding Study – Branding Entertainment

Harrah’s Branding Study – Branding Entertainment

Harrah’s. Lessons Learned Harrah’s Branding Study – Branding Entertainment Branding Entertainment. Harrah’s was a Meritocracy We found this brand study on branding entertainment to be most informative. And, while it speaks mainly to the...
The Cuba brand. Affects destinations.

The Cuba brand. Affects destinations.

The Cuba brand, what it means for destinations Destination brands should beware, Cuba is coming It has been years since the bottom fell out of the destination and tourism industry, (Read some thoughts on the destination/tourism market here.) But many are hopeful that...
What makes destinations popular?

What makes destinations popular?

Destinations What makes destinations popular when they all look the same Destination Preference From Travel Weekly. More than location: What makes destinations popular? By Mark Chesnut When Tom Dougherty drives down the street, he sees the same thing, over and over...
Branding Vacation Destinations in Travel and Tourism

Branding Vacation Destinations in Travel and Tourism

Branding Vacation Destinations Branding Vacation Destinations in Travel and Tourism Branding Your Vacation Destination What is the answer? (Published in Advance Magazine) Branding vacation destinations is a science. As a result when the traveling consumer decides...