Microsoft Surface a true threat to the iPad

Microsoft Surface a true threat to the iPad

Microsoft Surface and the iPad Tom Dougherty, CEO – Stealing Share 8 November 2016 Microsoft Surface a true threat to the iPad A funny thing has happened of late. The Microsoft Surface has re-emerged as a serious threat to Apple’s iPad. I realize this is...
Remembering the great Steve Jobs

Remembering the great Steve Jobs

Remembering the great Steve Jobs Tom Dougherty, CEO – Stealing Share 5 October 2016   Steve Jobs understood brand better than anyone   Today marks the fifth anniversary of Steve Jobs’ death. If you are like me, it is amazing that it has been that...
Microsoft Surface 3 vs iPad

Microsoft Surface 3 vs iPad

The iPad and the Surface Tom Dougherty, CEO – Stealing Share 5 May 2015 Microsoft Surface 3 vs iPad For the first time in a long while I am intrigued by a piece of technology that doesn’t have an Apple logo. Sure, I’ve written about the Pebble watch with high...
Amazon tablets fail to catch fire. Whoops Amazon?

Amazon tablets fail to catch fire. Whoops Amazon?

Amazon tablets fail to catch fire Tom Dougherty, CEO – Stealing Share 14 October 2014 Should Amazon even make a tablet? A few weeks ago, Amazon tablets were announced: the Fire HDX 8.9, 7, 6 and Kid’s Edition, as well as an updated E-Reader that Amazon is...
Apple in the years since Steve Jobs died

Apple in the years since Steve Jobs died

Apple after Steve Tom Dougherty, CEO – Stealing Share 7 October 2014 Apple in the years since Steve Jobs died Apple is still transitioning since Steve Jobs died in 2009 It has been a few years since Steve Jobs died on 5 October 2009. Remembering that made me...
BlackBerry Failed. Marketing lessons to be learned.

BlackBerry Failed. Marketing lessons to be learned.

The Failure of Blackberry BlackBerry Failed. Marketing lessons to be learned. BlackBerry Failed.  The world truly changed in 1999. We saw Europe introduce the Euro.Then, the tragedy at Columbine, the world was dealing with Kosovo and SpongeBob SquarePants debuted....
Connection Is The Key To Winning The eReader Battle

Connection Is The Key To Winning The eReader Battle

Connection Is The Key To Winning The eReader Battle What E-readers should do to win   A while ago I decided to join the 21st century and buy an electronic book reader. It felt like a simpler solution to carrying War and Peace, Moby Dick and Les Miserables on every...
Marketing best in category never guarantees success

Marketing best in category never guarantees success

Being First does not always win Marketing best in category is no guarantees success Marketing best in category did not help Apple. Until the dawn of smart phones and tablets Marketing best in category. Dispelling Another Brand Myth Marketing best in category can be a...
Dinner and a tablet at Applebee’s

Dinner and a tablet at Applebee’s

The idea of going out for dinner is rapidly changing. I was traveling on business last week to Minneapolis and had a morning flight back home that was delayed, so I decided to grab some breakfast with a colleague. We sat down and were greeted by tablets, one on each...
Microsoft Surface 2 is still highlighting the unemotional

Microsoft Surface 2 is still highlighting the unemotional

Another Tablet Tom Dougherty, CEO – Stealing Share 30 September 2013 Microsoft Surface 2 is still highlighting the unemotional Microsoft Surface 2. Most of us remember the ads for the original Microsoft Surface tablet. Early twenty-somethings dancing on...

Microsoft and too many Surface tablets

Microsoft CEO Steve Ballmer has officially said on the record that Microsoft’s Surface tablet, especially its ARM-based RT version, was a big mistake. The $900 million in losses suggests some six million units are still left unsold. The revelation should not be...