Super Bowl 51 commercials were flat-out boring

Super Bowl 51 commercials were flat-out boring

Super Bowl 51 commercials were flat-out boring Tom Dougherty, CEO – Stealing Share 6 February 2017 Advertisers and audiences are getting tired of the same old Yawn. That’s my general reaction to the Super Bowl 51 commercials. Almost all of them were forgettable....
Super Bowl problem. Super Bowl 51.

Super Bowl problem. Super Bowl 51.

Super Bowl Problem #51 Tom Dougherty, CEO – Stealing Share 2 February 2017 Super Bowl problem. Super Bowl 51. The Super Bowl Problem The Super Bowl problem is a new one but it is not the only one. The NFL has a lot of problems on its docket. CTE. Falling...
Drinking Yellow Tail wine during the Super Bowl

Drinking Yellow Tail wine during the Super Bowl

Drinking Yellow Tail wine during the Super Bowl Tom Dougherty, CEO – Stealing Share 30 January 2017 Yellow Tail is copying most beer advertising It’s surprising, if you think about it, that no wine brand has advertised during the Super Bowl in nearly 30 years....
Shock Top and Super Bowl advertising

Shock Top and Super Bowl advertising

Shock Top’s Super Bowl Tom Dougherty, CEO – Stealing Share 1 February 2016 Shock Top and Super Bowl advertising It demonstrates the how ineffective most Super Bowl ads are that Budweiser’s Shock Top beer ad could end up being the best of the night. Before...
Here come the Super Bowl ads

Here come the Super Bowl ads

The Super Bowl of football has become the Super Bowl of advertising with the winner not being the best or most persuasive but the most entertaining. Weeks away from Super Bowl 50, many of this year’s advertisers have already made their intentions known. There will, of...
A Super Bowl of missed connections

A Super Bowl of missed connections

Jumping the route – the ads of the Super Bowl Tom Dougherty, CEO – Stealing Share 2 February 2015 A Super Bowl of missed connections The Super Bowl was filled with brands just missing the opportunity to connect their stories to their brands. Whether you’re...
The Super Bowl for the “super” brands

The Super Bowl for the “super” brands

Its time for the money…I mean Super Bowl! Tom Dougherty, CEO – Stealing Share 28 January 2015 The Super Bowl for the “super” brands I’m sure I’ll write more about this later, but I wanted to start this year’s Stealing Share Super Bowl conversation today....
Lance Armstrong finally admits the truth about the NFL

Lance Armstrong finally admits the truth about the NFL

Is winning the only thing? Tom Dougherty, CEO – Stealing Share 27 January 2015 Lance Armstrong finally admits the truth about the NFL So when asked, if he had to do it all over again, Lance Armstrong admitted that he would have doped all over again. This, of...
Super Bowl Commercials. Wasteful.

Super Bowl Commercials. Wasteful.

The Super Bowl Waste Super Bowl Commercials. Wasteful. Super Bowl Commercials- Just Entertainment Super Bowl commercials are more important than the game itself.  Is no longer merely the sporting event it used to be. It has gradually, over the years, and especially...
The Pittsburgh Steelers. A Brand With Meaning

The Pittsburgh Steelers. A Brand With Meaning

Behind The Steel Curtain: A Brand With Meaning Getting your brand meaning to reflect your audience The Pittsburgh Steelers. A recent report from Associated Press reported this startling news: Women adore the NFL’s Pittsburgh Steelers brand. A survey conducted by...
Super Bowl advertising sucks, and GEICO takes a hit

Super Bowl advertising sucks, and GEICO takes a hit

Super Bowl advertising sucks, and GEICO takes a hit Tom Dougherty, CEO – Stealing Share 3 February 2014 GEICO is among the worst of this year’s Super Bowl advertising If you read my earlier blog on this inflated beast then you already know how certain I am...
The dirty truth about Super Bowl TV ads

The dirty truth about Super Bowl TV ads

The dirty truth about Super Bowl TV ads Tom Dougherty, CEO – Stealing Share 3 February 2014 Spending money on Super TV ads is a waste of money Any brand that buys airtime for Super Bowl TV ads has too much cash on its hands. It is a total waste of money and here...