Shock Top and Super Bowl advertising

Shock Top and Super Bowl advertising

Shock Top’s Super Bowl Tom Dougherty, CEO – Stealing Share 1 February 2016 Shock Top and Super Bowl advertising It demonstrates the how ineffective most Super Bowl ads are that Budweiser’s Shock Top beer ad could end up being the best of the night. Before...
Here come the Super Bowl ads

Here come the Super Bowl ads

The Super Bowl of football has become the Super Bowl of advertising with the winner not being the best or most persuasive but the most entertaining. Weeks away from Super Bowl 50, many of this year’s advertisers have already made their intentions known. There will, of...
A Super Bowl of missed connections

A Super Bowl of missed connections

The Super Bowl was filled with brands just missing the opportunity to connect their stories to their brands. Whether you’re talking about Toyota, Dove, Nationwide (to an extent) or…the Seahawks, most failed to capitalize on their brand promises. Super Bowl ads, as...
The Super Bowl for the “super” brands

The Super Bowl for the “super” brands

I’m sure I’ll write more about this later, but I wanted to start this year’s Stealing Share Super Bowl conversation today. As I look at the list of advertisers this year, it is a familiar one with Budweiser, BMW, Coke, Doritos, McDonalds, and T-Mobile on the list,...
Lance Armstrong finally admits the truth about the NFL

Lance Armstrong finally admits the truth about the NFL

So when asked, if he had to do it all over again, Lance Armstrong admitted that he would have doped all over again. This, of course, was in the context of an era of doping. So what does this all have to do with the NFL? Oddly enough, they are both quite linked because...
Super Bowl Commercials. Wasteful.

Super Bowl Commercials. Wasteful.

The Super Bowl Waste Super Bowl Commercials. Wasteful. Super Bowl Commercials- Just Entertainment Super Bowl commercials are more important than the game itself.  Is no longer merely the sporting event it used to be. It has gradually, over the years, and especially...
The Pittsburgh Steelers. A Brand With Meaning

The Pittsburgh Steelers. A Brand With Meaning

Behind The Steel Curtain: A Brand With Meaning Getting your brand meaning to reflect your audience The Pittsburgh Steelers. A recent report from Associated Press reported this startling news: Women adore the NFL’s Pittsburgh Steelers brand. A survey conducted by...

Super Bowl advertising sucks, and GEICO takes a hit

If you read my earlier blog on this inflated beast then you already know how certain I am that advertising during the Super Bowl is a failed medium (buying price-inflated time on too broad of an audience medium). Super Bowl advertising sucks. But here is the real...

The dirty truth about Super Bowl advertising

Super Bowl advertising is a waste of money Any brand that buys Super Bowl advertising has too much cash on its hands. It is a total waste of money and here is why. Think back for a moment and try to remember any specific advertisement you saw on yesterday’s Super Bowl...

Note to Super Bowl advertisers: Don’t do it

Super Bowl XLVII is two weeks away. The teams have been set and hoopla is building toward to the game in New Orleans. Now our attention now turns to the television ads. Many watch the big game because they’re football fans. Others because it’s a national, cultural...