The different world of John Hancock

The different world of John Hancock

John Hancock Tom Dougherty, CEO – Stealing Share 20 September 2016 The different world of John Hancock Readers of this blog, visitors to our site and all our clients know that Stealing Share develops brands that are a reflection of the audience. That’s how you...
Losing strategies from AT&T, Target Stores

Losing strategies from AT&T, Target Stores

Losing strategies from AT&T, and Target Stores Tom Dougherty, CEO – Stealing Share 18 August 2016 Losing strategies from AT&T, Target Stores Is AT&T any better than Target Stores? You know a brand is failing when it gets desperate to find new...
Chevrolet must not back off its Silverado video

Chevrolet must not back off its Silverado video

Recently, I’ve been doing a lot of thinking about how the only way advertising works in this age of TVs, iPads, iPhones and all the information we get over the Internet is if that advertising is bold. There’s just too much out there and so much advertising gets lost...
Carolina Panthers, GS Warriors have “it”

Carolina Panthers, GS Warriors have “it”

I love college sports but I’m liking the Carolina Panthers and Golden State Warriors. Now, I say that I prefer college sports not because of my allegiance to a particular team or sport, but as a preface to my next statement: I dislike professional sports. That...
American Apparel bankruptcy predictable

American Apparel bankruptcy predictable

I suppose you could say that just about any industry is brutal for the players involved. The restaurant business, for example, is extremely tough to break into, as the rate of success for a new restaurant is extremely low. Another industry that comes to mind is the...
CMOs realize they must steal market share

CMOs realize they must steal market share

Well, this isn’t much of a surprise. According to survey of chief marketing officers, only 5% said they were confident in their agency’s performance. The survey, conducted by the CMO Council and Ebiquity, was focused on how satisfied CMOs were about receiving the...
Increasing market share with brand strategy

Increasing market share with brand strategy

Increasing market share with brand strategy Brand strategy and market share are directly linked The “desired brand image” is usually the last item on the creative brief. Most often, it asks the brief’s author to describe the brand in human terms such as “dependable,”...
Growing market share. 8 Steps to your success.

Growing market share. 8 Steps to your success.

8 Ways to Grow Market Share Growing market share. 8 Steps to your success. Specific Steps to Build a Brand focused on Growing Market Share The best way to ensure consistent power when growing market share is to have a powerful Brand. And to deploy it just as...
Telecom Branding – Growing market share

Telecom Branding – Growing market share

Telecom Branding – Growing market share How to steal market share in telecom   Telecom branding is difficult, especially when you need to grow market share. But how to accomplish it is interesting and telling in today’s competitive telecom branding climate....
Measuring Your Market Share Potential

Measuring Your Market Share Potential

The Potential to grow Measuring Your Market Share Potential  All Brands Have Potential to Steal Market Share Market share potential can be measured. Your prospect’s potential attachment to your brand can be measured and understood when you have a complete and clear...
Brand Permission. Win When Outspent.

Brand Permission. Win When Outspent.

Brand Permission. Win When Outspent. We Are All Outspent Most brands face daunting tasks in preparing marketing communications to steal market share. If you have unlimited budgets and are capable of out-spending the competitive set, your job is that much easier. For...
Branding to win. The Marketing Needle

Branding to win. The Marketing Needle

Winning Brand Development Branding to win. The Marketing Needle Branding to win Branding to win. Of course! Brand is a human invention and has arisen as a direct result of a human need. As brand anthropologist, we have studied changing human behavior for decades and...