Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindnes is Brand Loyalty Tom Dougherty, CEO – Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
ESPN layoffs next step to its doom?

ESPN layoffs next step to its doom?

ESPN layoffs next step to its doom? Tom Dougherty, CEO – Stealing Share 26 April 2017 ESPN layoffs demonstrate lack of vision The ESPN layoffs announced today came as no surprise. But it still hurts to see good people let go. The number of layoffs and length of...
Daytona 500: What does NASCAR look like now?

Daytona 500: What does NASCAR look like now?

Daytona 500: What does NASCAR look like now? Tom Dougherty, CEO – Stealing Share 20 February 2017 Daytona 500: Out with Sprint, in comes Monster Energy A new season of NASCAR begins this weekend with its signature race, the Daytona 500. However, regular viewers...
Super Bowl problem. Super Bowl 51.

Super Bowl problem. Super Bowl 51.

Super Bowl Problem #51 Tom Dougherty, CEO – Stealing Share 2 February 2017 Super Bowl problem. Super Bowl 51. The Super Bowl Problem The Super Bowl problem is a new one but it is not the only one. The NFL has a lot of problems on its docket. CTE. Falling...
Players made a mockery of NBA All Star voting

Players made a mockery of NBA All Star voting

Players made a mockery of NBA All Star voting Tom Dougherty, CEO – Stealing Share 24 January 2017 A third of the players didn’t even vote for LeBron James In my mind, I delude myself into thinking the NBA doesn’t do much for me. However, I find myself...
An NFL Minor League. Smart. Very Smart

An NFL Minor League. Smart. Very Smart

An NFL Minor League. Smart. Very Smart Tom Dougherty, CEO – Stealing Share 18 January 2017 An NFL minor league would help the battle against CTE Think again if an NFL minor league seems like a stupid idea. It will happen. As a matter of fact, I believe it is a...
FS1 making its pitch even if it’s hard to find

FS1 making its pitch even if it’s hard to find

FS1 making its pitch even if it’s hard to find Tom Dougherty, CEO – Stealing Share 17 October 2016 World Series raising profile of FS1 You’re not alone if you’ve been searching your TV guide looking for the baseball playoffs and becoming confused. The...
NFL ratings dip and concern increases

NFL ratings dip and concern increases

NFL ratings dip and concern increases Tom Dougherty, CEO – Stealing Share 29 November 2016 NFL ratings dip and concern increases Believe the NFL ratings say “too much of a good thing” Pundits are coming up with all sorts of reasons for the dip in NFL...
Arnold Palmer, a pioneer and a dealer in hope

Arnold Palmer, a pioneer and a dealer in hope

Arnold Palmer, a pioneer and a dealer in hope Tom Dougherty, CEO – Stealing Share 26 September 2016 He was a giant in many areas It doesn’t take a brand strategist to figure out the appeal of Arnold Palmer. He was one of us. Before Palmer, golf was a sport for...
Fantasy football has overtaken the NFL

Fantasy football has overtaken the NFL

Fantasy football and the NFL Tom Dougherty, CEO – Stealing Share 30 August 2016 Fantasy football has overtaken the NFL For years I have been waffling on my feelings about fantasy sports, especially fantasy football. The cynic in me immediately disliked the...
Should anyone sponsor the Denver Broncos?

Should anyone sponsor the Denver Broncos?

Brand Sponsorship. Broncos. Tom Dougherty, CEO – Stealing Share 8 August 2016 Should anyone sponsor the Denver Broncos?  When Sports Authority closed its doors due to bankruptcy, that left the defending Super Bowl champion Denver Broncos in a dilemma. What...
Tim Duncan, the quiet superstar

Tim Duncan, the quiet superstar

Tim Duncan, the quiet superstar Tom Dougherty, CEO – Stealing Share 12 July 2016 Tim Duncan was an unique superstar Less than a week ago, I wrote about Kevin Durant’s decision to leave the Oklahoma City Thunder. If you missed the blog, my position rested...