Daytona 500: What does NASCAR look like now?

Daytona 500: What does NASCAR look like now?

Daytona 500: What does NASCAR look like now? Tom Dougherty, CEO – Stealing Share 20 February 2017 Daytona 500: Out with Sprint, in comes Monster Energy A new season of NASCAR begins this weekend with its signature race, the Daytona 500. However, regular viewers...
Should anyone sponsor the Denver Broncos?

Should anyone sponsor the Denver Broncos?

Brand Sponsorship. Broncos. Tom Dougherty, CEO – Stealing Share 8 August 2016 Should anyone sponsor the Denver Broncos?  When Sports Authority closed its doors due to bankruptcy, that left the defending Super Bowl champion Denver Broncos in a dilemma. What...
The UCLA Under Armour deal is hypocritical

The UCLA Under Armour deal is hypocritical

UCLA and Under Armour just announced a shoe and apparel deal worth about $280 million over the next 15 years. The deal covers all sports at UCLA and is the largest shoe deal in the history of the NCAA, eclipsing last year’s $252 million deal between Nike and Ohio...
eSports, a brave new(ish) world for brands

eSports, a brave new(ish) world for brands

Last year, 27 million people tuned into the finals of one of the biggest tournaments in professional gaming, the Riot Games League of Legends tournament. Just for quick comparison, that is more than how many watched the final games of the NBA Finals or the MLB World...
Backing Kickstarter projects. A good kick in the pants.

Backing Kickstarter projects. A good kick in the pants.

I heard it on Shark Tank Tom Dougherty, CEO – Stealing Share 3 March 2015 Backing Kickstarter projects. A good kick in the pants. It’s time we talked about Kickstarter. Let me be frank. When I first learned about the site years ago, my cynicism went wild....
Sponsors who left Rush Limbaugh knew what they were getting into

Sponsors who left Rush Limbaugh knew what they were getting into

Sponsors who left Rush Limbaugh knew what they were getting into Tom Dougherty, CEO – Stealing Share 5 March 2012 Limbaugh has said more outrageous things Politics aside, what to make of the “apology” by Rush Limbaugh and the eight sponsors who have left his...