Believable advertising and Ken Fisher

Believable advertising and Ken Fisher

Believable Advertising Tom Dougherty, CEO – Stealing Share 6 April 2017 Believable advertising must be authentic What makes advertising believable? Cleverness? Phraseology? Polish? Believable advertising may have all those elements or it might just seem REAL....
Subway Jared Fogle, the spokesperson risk

Subway Jared Fogle, the spokesperson risk

Papa John’s must hope that owner/spokesperson John Schnatter doesn’t get caught in a scandal – because then that brand would be in serious trouble. That’s the problem brands face when they are associated with a personality. Papa John’s is the extreme example of...