Advertising effectiveness needs a fresh look

Advertising effectiveness needs a fresh look

Losing Advertising Effectiveness Tom Dougherty, CEO – Stealing Share 17 January 2017 Advertising effectiveness needs a fresh look There is a drop in advertising effectiveness today. It’s getting harder and harder to advertise effectively. Not only are there few...
Facebook as news. Where will it stop?

Facebook as news. Where will it stop?

Do we now view Facebook as news? Is it a news source? After a live, 10-minute video of a police officer shooting a black man (Philando Castile) in Minnesota was posted on Facebook, there is a great deal of chatter about Facebook’s role in news and its responsibility...
Facebook Censorship

Facebook Censorship

Facebook censorship Tom Dougherty, CEO – Stealing Share 27 May 2016 Facebook works under mysterious circumstances I had not really considered the idea of Facebook censorship until yesterday. I write a blog almost everyday on marketing, branding, social issues...
Facebook Politics. Keep it private.

Facebook Politics. Keep it private.

Facebook Politics are NEVER persuasive Tom Dougherty, CEO – Stealing Share 26 May 2016 Facebook Politics. Keep it private. Facebook politics (posts about political identification) seem to be more and more commonplace today. I’m not so different from you. I have...
Twitter problems will eventually finish it off

Twitter problems will eventually finish it off

Twitter is done Tom Dougherty, CEO – Stealing Share 30 April 2015 Twitter problems will eventually doom it OK, so in full disclosure, I tweet on a daily basis (#BrandGenius). But I have to tell you I do it because I think I have to rather than because I want to,...
Backing Kickstarter projects. A good kick in the pants.

Backing Kickstarter projects. A good kick in the pants.

I heard it on Shark Tank Tom Dougherty, CEO – Stealing Share 3 March 2015 Backing Kickstarter projects. A good kick in the pants. It’s time we talked about Kickstarter. Let me be frank. When I first learned about the site years ago, my cynicism went wild....
Fantasy sports has changed the way we watch

Fantasy sports has changed the way we watch

Fantasy sports has changed the way we watch Tom Dougherty, CEO – Stealing Share 2 September 2014 Fantasy sports has made us root for players, not teams I like to pull for teams. Fantasy sports teams just don’t get my blood going. Mostly, I enjoy college...
Social marketing. Get the basics right social media.

Social marketing. Get the basics right social media.

Social Media Social marketing. Get the basics right social media. Social Marketing has changed us. How do we use social media? Social marketing published in Food & Drink magazine. Social Marketing. Social Media Advertising agencies and marketing consultants are...
The brand of you: What the social media brands mean

The brand of you: What the social media brands mean

The brand of you: What the social media brands mean Tom Dougherty, CEO – Stealing Share 16 April 2014 Which ones you use says a lot about you I’m no different than you. I used several social media brands. I have Facebook and Google+ accounts. My family shares...
Does Facebook care? That’s what Mark Zuckerberg says.

Does Facebook care? That’s what Mark Zuckerberg says.

Does Facebook care? Mark Zuckerberg says it does. Tom Dougherty, CEO – Stealing Share 6 February 2014 Even if Facebook does care, is that the reason for its success? Mark Zuckerberg says his Facebook success is because “we just cared more.” For me, it begs...
Facebook anniversary – Where does it go from here?

Facebook anniversary – Where does it go from here?

Facebook anniversary – Where does it go from here? Tom Dougherty, CEO – Stealing Share 4 February 2014 What will our lives be like at the 20th Facebook anniversary? Today marks the 10th Facebook anniversary and, my, how the world has changed. A decade ago,...
Facebook replacing the class reunion

Facebook replacing the class reunion

Facebook replacing the class reunion Tom Dougherty, CEO – Stealing Share 9 October 2013 With Facebook, why bother going? There are victims left in the wake of any drastic shift brought about by a product or service – some intended, some unintended. The...