Advertising effectiveness needs a fresh look

Advertising effectiveness needs a fresh look

Losing Advertising Effectiveness Tom Dougherty, CEO – Stealing Share 17 January 2017 Advertising effectiveness needs a fresh look There is a drop in advertising effectiveness today. It’s getting harder and harder to advertise effectively. Not only are there few...
Facebook as news. Where will it stop?

Facebook as news. Where will it stop?

Do we now view Facebook as news? Is it a news source? After a live, 10-minute video of a police officer shooting a black man (Philando Castile) in Minnesota was posted on Facebook, there is a great deal of chatter about Facebook’s role in news and its responsibility...
Facebook Censorship

Facebook Censorship

Facebook censorship Tom Dougherty, CEO – Stealing Share 27 May 2016 Facebook works under mysterious circumstances I had not really considered the idea of Facebook censorship until yesterday. I write a blog almost everyday on marketing, branding, social issues...
Facebook Politics. Keep it private.

Facebook Politics. Keep it private.

Facebook Politics are NEVER persuasive Facebook politics (posts about political identification) seem to be more and more commonplace today. I’m not so different from you. I have deeply felt political loyalties. However, if you are like me at all, you just cringe to...
Twitter is finished and done

Twitter is finished and done

Twitter is done Tom Dougherty, CEO – Stealing Share 30 April 2015 Twitter is finished and done Twitter is finished: Only a gnat wants it. OK, so in full disclosure, I tweet on a daily basis (#BrandGenius). But I have to tell you I do it because I think I have to...
Backing Kickstarter projects. A good kick in the pants.

Backing Kickstarter projects. A good kick in the pants.

I heard it on Shark Tank Tom Dougherty, CEO – Stealing Share 3 March 2015 Backing Kickstarter projects. A good kick in the pants. It’s time we talked about Kickstarter. Let me be frank. When I first learned about the site years ago, my cynicism went wild....
Fantasy sports has changed the way we watch

Fantasy sports has changed the way we watch

Fantasy sports has changed the way we watch Tom Dougherty, CEO – Stealing Share 2 September 2014 Fantasy sports has made us root for players, not teams I like to pull for teams. Fantasy sports teams just don’t get my blood going. Mostly, I enjoy college...
Social marketing. Get the basics right social media.

Social marketing. Get the basics right social media.

Social Media Social marketing. Get the basics right social media. Social Marketing has changed us. How do we use social media? Social marketing published in Food & Drink magazine. Social Marketing. Social Media Advertising agencies and marketing consultants are...
The brand of you: What the social media brands mean

The brand of you: What the social media brands mean

The brand of you: What the social media brands mean Tom Dougherty, CEO – Stealing Share 16 April 2014 Which ones you use says a lot about you I’m no different than you. I used several social media brands. I have Facebook and Google+ accounts. My family shares...
Does Facebook care? That’s what Mark Zuckerberg says.

Does Facebook care? That’s what Mark Zuckerberg says.

Does Facebook care? Mark Zuckerberg says it does. Tom Dougherty, CEO – Stealing Share 6 February 2014 Even if Facebook does care, is that the reason for its success? Mark Zuckerberg says his Facebook success is because “we just cared more.” For me, it begs...

Facebook’s 10th anniversary – Where does it go from here?

Today marks the 10th anniversary of Facebook and, my, how the world has changed. A decade ago, we would have looked cross-eyed at a landscape that included tweets, Instagram, six-second videos called vines and the idea of “pinning” a product. Social media is...

Facebook is in our lives more than you might think

There are victims left in the wake of any drastic shift brought about by a product or service – some intended, some unintended. The high school reunion, for example, is one of the unintended victims of Facebook. With my class reunion coming up (I plead the Fifth...