Advertising effectiveness needs a fresh look

Advertising effectiveness needs a fresh look

Losing Advertising Effectiveness Tom Dougherty, CEO – Stealing Share 17 January 2017 Advertising effectiveness needs a fresh look There is a drop in advertising effectiveness today. It’s getting harder and harder to advertise effectively. Not only are there few...
Sponsoring the Today Show and others

Sponsoring the Today Show and others

The Today Show Tom Dougherty, CEO – Stealing Share 20 October 2016 Sponsoring the Today Show and others Advertisers have been scrambling for the last few years to find new channels to reach target audiences. People are cutting the cord, watching TV on streaming...
Facebook Advertising. P&G Failure.

Facebook Advertising. P&G Failure.

Facebook Advertising. P&G Failure. Tom Dougherty, CEO – Stealing Share 11 August 2016 Facebook advertising needs to be more emotional I just read an interesting article in the Wall Street Journal about P&G (the largest advertiser on the globe) and...
Yiannopoulos and Twitter: Where do you stand?

Yiannopoulos and Twitter: Where do you stand?

Twitter is in a difficult spot. It has permanently removed Milo Yiannopoulos, the tech editor of Breitbart, after he sent numerous tweets were inflammatory and, frankly, racist, targeting SNL and Ghostbusters star Leslie Jones. Yiannopoulos had been temporarily...
Facebook as news. Where will it stop?

Facebook as news. Where will it stop?

Do we now view Facebook as news? Is it a news source? After a live, 10-minute video of a police officer shooting a black man (Philando Castile) in Minnesota was posted on Facebook, there is a great deal of chatter about Facebook’s role in news and its responsibility...
Thailand buddhist temple tigers. Stop it.

Thailand buddhist temple tigers. Stop it.

Buddhist Temple Tigers Tom Dougherty, CEO – Stealing Share 2 June 2016 Thailand buddhist temple tigers  Thailand Buddhist Temple Tigers The news about 40 dead tiger cubs at the Thailand Temple makes me cringe. So I ask, what is your personal responsibility in...
The unsuspected Play-Doh goldmine on YouTube

The unsuspected Play-Doh goldmine on YouTube

The unsuspected Play-Doh goldmine on YouTube Tom Dougherty, CEO – Stealing Share 31 May 2016 Yes, Play-Doh is still a thing Here I go again, writing about Play-Doh. As I wrote before, my little granddaughter loves the stuff. She loves it just as much as she does...
Facebook Censorship

Facebook Censorship

Facebook censorship Tom Dougherty, CEO – Stealing Share 27 May 2016 Facebook works under mysterious circumstances I had not really considered the idea of Facebook censorship until yesterday. I write a blog almost everyday on marketing, branding, social issues...
Facebook Politics. Keep it private.

Facebook Politics. Keep it private.

Facebook Politics are NEVER persuasive Facebook politics (posts about political identification) seem to be more and more commonplace today. I’m not so different from you. I have deeply felt political loyalties. However, if you are like me at all, you just cringe to...
Has Facebook killed BlackBerry?

Has Facebook killed BlackBerry?

I have written about the slow demise of BlackBerry for years. Little by little, piece by piece, the once dominant smart phone fell apart in a surprisingly slow death. To be honest, I thought that the smart phone manufacturer would have hung it up some time ago. But...
Twitter and its Trust and Safety Council

Twitter and its Trust and Safety Council

I enjoy Twitter about as much as I do Jim Carrey films. For those of you who do not know me, that means not at all. Maybe it’s this heightened level of disdain that prompts me to write so often about it. Scan back over our blogs and you’ll see impassioned...
Facebook parental leave backs the brand

Facebook parental leave backs the brand

I’ve always had a love-hate relationship with its site, but the Facebook parental leave is one idea I can admire. Facebook has made it too easy to spend a considerable amount of time on general meaninglessness. Lives are often glamorized to unrealistic levels....