Sears Amazon. Amazon is the old Sears Roebuck.

Sears Amazon. Amazon is the old Sears Roebuck.

Amazon is the new Sears Tom Dougherty, CEO – Stealing Share 10 February 2017 Sears Amazon. Amazon is the old Sears Roebuck. I’ll explain the Roebuck part of Sears Roebuck in a minute. Yesterday, I happened upon a song while driving home from the office. It was...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Electrolux as a modern idea. A Rebrand

Electrolux as a modern idea. A Rebrand

Electrolux Rebrands Tom Dougherty, CEO – Stealing Share 12 January 2016 Electrolux as a modern idea. A Rebrand The Electrolux Logo showed its age Electrolux is back in the news because Keith McLoughlin, CEO has resigned after the GE deal collapsed. They were in...
Is your coffee maker brand promise right?

Is your coffee maker brand promise right?

The Coffee Maker Is your coffee maker brand promise right? Small Kitchen Appliances and Coffee Makers The coffee maker branding problem. Sometimes, a company comes along that tries really hard to solidify its brand message in the respective marketplace. While we all...