Dennys Demand for couch potatoes everywhere

Dennys Demand for couch potatoes everywhere

Dennys Demand Tom Dougherty, CEO – Stealing Share 1 June 2017 Dennys Demand for couch potatoes everywhere Reading about Dennys Demand reminds me of something I saw on a recent business trip. A side outside a McDonalds with this offer: Call Uber Eats for...
Who’s shocked Applebees sales are plummeting?

Who’s shocked Applebees sales are plummeting?

Who’s shocked Applebees sales are plummeting? Tom Dougherty, CEO – Stealing Share 3 May 2017 Applebees sales are a reflection of the state of its brand Can it get any worse for Applebees? According to yesterday’s report, Applebees sales fell 7.9% in the...
The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return Tom Dougherty, CEO – Stealing Share 26 October 2016 Brand repair is needed Woe is the Chipotle brand. Its third-quarter results showed net income plummeting nearly 95% versus last year and same store sales...
McDonalds fails to be believable

McDonalds fails to be believable

McDonalds fails to be believable Tom Dougherty, CEO – Stealing Share 7 May 2015 McDonalds is losing share to other fast food and casual restaurants. Not too surprising from my perspective because the amount of competition has increased beyond belief. The choices...
McDonalds fails to be believable. Loses ground.

McDonalds fails to be believable. Loses ground.

The Failure of McDonalds Tom Dougherty, CEO – Stealing Share 7 May 2015 McDonalds fails to be believable. Loses ground. McDonalds fails. Brand problems. McDonalds seems to be losing share to other fast food and casual restaurants. Not too surprising from my...
Denny’s to open up The Den

Denny’s to open up The Den

Denny’s new concept in a crowded space Tom Dougherty, CEO – Stealing Share 20 February 2015 Denny’s to open up The Den We all love breakfast. There’s no getting around it that eggs, coffee and whatever else you want to include in that category is...
Buffalo Wild Wings expands – for the right reasons

Buffalo Wild Wings expands – for the right reasons

Wild Wings Tom Dougherty, CEO – Stealing Share 24 August 2014 Buffalo Wild Wings expands – for the right reasons Buffalo Wild Wings is shaking things up. If you’ve missed the news, the chain is taking on the small, Dallas-based, Rusty Taco (known for...
Pizza Huts Tuscani Ad Mistaken Identity

Pizza Huts Tuscani Ad Mistaken Identity

Pizza Hut Pizza Hut Tuscani Ad Mistaken Identity Pizza Huts Tuscani Ad was More Clever Than You Thought You’ve probably remember the Pizza Huts Tuscani ad. It opened with 50 New Yorkers tasting pasta at what appears to be a swanky Manhattan restaurant called Tuscani....
Fast Food Rebranding: How to Beat McDonalds

Fast Food Rebranding: How to Beat McDonalds

FAST FOOD REBRANDING: A MARKET STUDY Rebranding in fast food. Catching up to McDonalds. “Ask yourself: Is your brand different and better? Is it emotional? Does it capture the self-reflection of the customer we want to take from your competitors? Do you fulfill...
Red Lobster fire sale: Confusing advertising with brand

Red Lobster fire sale: Confusing advertising with brand

Red Lobster fire sale: Confusing advertising with brand Tom Dougherty, CEO – Stealing Share 20 May 2014 Advertising is a tactic. Brand is a strategy. Darden Restaurants sold off its Red Lobster restaurant chain the other day to a private equity firm at what...
Free pancakes at IHOP and the Children’s Miracle Network

Free pancakes at IHOP and the Children’s Miracle Network

Free pancakes at IHOP for the Children’s Miracle Network Tom Dougherty, CEO – Stealing Share 5 March 2014 Kind of a strange message from IHOP In the great tradition of made-up holidays in the United States, yesterday we had another great one: National Pancake...
Applebees is grasping at straws

Applebees is grasping at straws

Applebees is grasping at straws Tom Dougherty, CEO – Stealing Share 7 February 2014 Applebees is not in your neighborhood Can any brand claim a more trite and unbelievable claim to a brand position than Applebees?  “Eating good in the neighborhood”? Someone...