The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return

The Chipotle brand needs help for customers to return Tom Dougherty, CEO – Stealing Share 26 October 2016 Brand repair is needed Woe is the Chipotle brand. Its third-quarter results showed net income plummeting nearly 95% versus last year and same store sales...
McDonalds fails to be believable

McDonalds fails to be believable

McDonalds fails to be believable Tom Dougherty, CEO – Stealing Share 7 May 2015 McDonalds is losing share to other fast food and casual restaurants. Not too surprising from my perspective because the amount of competition has increased beyond belief. The choices...
McDonalds fails to be believable. Loses ground.

McDonalds fails to be believable. Loses ground.

The Failure of McDonalds Tom Dougherty, CEO – Stealing Share 7 May 2015 McDonalds fails to be believable. Loses ground. McDonalds fails. Brand problems. McDonalds seems to be losing share to other fast food and casual restaurants. Not too surprising from my...
Denny’s to open up The Den

Denny’s to open up The Den

We all love breakfast. There’s no getting around it that eggs, coffee and whatever else you want to include in that category is like nectar of the gods to many of us. That’s why I lament that there’s not a Denny’s restaurant in town. That’s hard to believe in a city...
Buffalo Wild Wings expands – for the right reasons

Buffalo Wild Wings expands – for the right reasons

Wild Wings Tom Dougherty, CEO – Stealing Share 24 August 2014 Buffalo Wild Wings expands – for the right reasons Buffalo Wild Wings is shaking things up. If you’ve missed the news, the chain is taking on the small, Dallas-based, Rusty Taco (known for...
Pizza Huts Tuscani Ad Mistaken Identity

Pizza Huts Tuscani Ad Mistaken Identity

Pizza Hut Pizza Hut Tuscani Ad Mistaken Identity Pizza Huts Tuscani Ad was More Clever Than You Thought You’ve probably remember the Pizza Huts Tuscani ad. It opened with 50 New Yorkers tasting pasta at what appears to be a swanky Manhattan restaurant called Tuscani....
QSR Rebranding: How to Beat McDonalds

QSR Rebranding: How to Beat McDonalds

MARKET STUDY Rebranding in QSR. Catching up to McDonalds. “Ask yourself: Is your brand different and better? Is it emotional? Does it capture the self-reflection of the customer we want to take from your competitors? Do you fulfill that promise? If not, what...
Red Lobster fire sale: Confusing advertising with brand

Red Lobster fire sale: Confusing advertising with brand

Red Lobster fire sale: Confusing advertising with brand Tom Dougherty, CEO – Stealing Share 20 May 2014 Advertising is a tactic. Brand is a strategy. Darden Restaurants sold off its Red Lobster restaurant chain the other day to a private equity firm at what...
Applebees is grasping at straws

Applebees is grasping at straws

Applebees is grasping at straws Tom Dougherty, CEO – Stealing Share 7 February 2014 Applebees is not in your neighborhood Can any brand claim a more trite and unbelievable claim to a brand position than Applebees?  “Eating good in the neighborhood”? Someone...
Dinner and a tablet at Applebee’s

Dinner and a tablet at Applebee’s

The idea of going out for dinner is rapidly changing. I was traveling on business last week to Minneapolis and had a morning flight back home that was delayed, so I decided to grab some breakfast with a colleague. We sat down and were greeted by tablets, one on each...
Darden, cutting costs isn’t the way to improve business

Darden, cutting costs isn’t the way to improve business

Darden, cutting costs isn’t the way to improve business Tom Dougherty, CEO – Stealing Share 20 September 2013 Cutting costs means you’re failing in other areas Darden, the restaurant operator that runs Red Lobster, Olive Garden and others, said on...

Is Chipotle’s penny pinching rounding foolish?

Chipotle – a brand we have long admired at Stealing Share as we watched it steadily increase its market share – has recently made headlines. New Jersey’s Star-Ledger reported last week that Chipotle has quietly incorporated a curious practice to its...