McDonald’s Slushie doesn’t fix McDonald’s brand

McDonald’s Slushie doesn’t fix McDonald’s brand

McDonald’s has lost its moxie: The McDonald’s Slushie Tom Dougherty, CEO – Stealing Share 12 April 2017 McDonald’s Slushie doesn’t fix McDonald’s brand McDonald’s is testing a new beverage concept, the McDonald’s slushie. The new...
Papa Johns ads disingenuous at best

Papa Johns ads disingenuous at best

Papa Johns ads disingenuous at best Tom Dougherty, CEO – Stealing Share 15 February 2017 They feel so much like marketing, they aren’t believable I have seen more and more of the pizza family from Papa Johns ads lately. The chain must be spending a...
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
McCafe brand is still McDonalds

McCafe brand is still McDonalds

McDonalds wants to be Starbucks Tom Dougherty, CEO – Stealing Share 7 December 2016 McDonald’s to overhaul McCafe and fixing the wrong problem In the latest move that demonstrates it has lost its mind, McDonalds is going to overhaul its McCafe brand....
McDonalds tactics are not enough

McDonalds tactics are not enough

McDonalds tactics are not enough Tom Dougherty, CEO – Stealing Share 22 November 2016 Here’s another one of McDonalds tactics that is an exercise in sheer stupidity. McDonalds, the fast-food king of the world, is instituting kiosks for ordering and...
Even McDonalds burgers are in trouble

Even McDonalds burgers are in trouble

Even McDonalds burgers are in trouble Tom Dougherty, CEO – Stealing Share 12 October 2016 Fast food industry’s new harbinger of doom McDonalds Burgers. If you follow this blog at all, you know that I have written about the fast food category quite a bit...
Extra Crispy Sunscreen does what for KFC?

Extra Crispy Sunscreen does what for KFC?

Extra Crispy Sunscreen does what for KFC? Tom Dougherty, CEO – Stealing Share 25 August 2016 What is KFC thinking? At first, this just seems like a mindless marketing tactic to build on the current campaign starring George Hamilton. I knew it was a thinly veiled...
Hardees gets it. The rest don’t.

Hardees gets it. The rest don’t.

Hardees gets it. The rest don’t. Tom Dougherty, CEO – Stealing Share 4 April 2016 Hardees knows its customers You see, Burger King. Hardees gets its. When it introduces a new menu item, such as the Midnight Moonshine Thickburger, it is at one with its...
Burger King and industry-wide brand problems

Burger King and industry-wide brand problems

Burger King and industry-wide brand problems Tom Dougherty, CEO – Stealing Share 30 March 2016 The fast food industry is currently undergoing an identity crisis. Industry sales are down, mostly attributed to more competition with healthier options. But the truth...
Burger King and industry-wide brand problems

Burger King and industry-wide brand problems

Burger King Tom Dougherty, CEO – Stealing Share 30 March 2016 Burger King and industry-wide brand problems The fast food industry is currently undergoing an identity crisis as industry sales are down, mostly attributed to more competition with healthier options....
A healthy Taco Bell is not believable

A healthy Taco Bell is not believable

If you look at the fast food marketplace, the brands – McDonalds, Burger King, Wendy’s, Taco Bell, etc., – are in chaos. And that’s being kind. They are fighting with every last bit of strength to reposition themselves in the marketplace as sales are...
7-Eleven, KFC enter delivery

7-Eleven, KFC enter delivery

7-Eleven, KFC enter delivery Tom Dougherty, CEO – Stealing Share 16 November 2015 Oh, this will solve EVERYTHING For almost all of retail – whether you’re talking about consumer goods or ordering pizza – delivery is the river from which all life flows. Because...