SeaWorld vs. Blackfish. A battle of brands.

SeaWorld vs. Blackfish. A battle of brands.

SeaWorld vs. Blackfish. A battle of brands. Tom Dougherty, CEO – Stealing Share 26 March 2015 SeaWorld needs some serious brand repair Business at SeaWorld is off by about a million visitors per year. No one doubts that this dramatic drop in visitations to the...
The Mixify campaign seems disingenuous

The Mixify campaign seems disingenuous

The Mixify campaign seems disingenuous Tom Dougherty, CEO – Stealing Share 29 October 2015 Mixify is pretty damn transparent During Game 6 of the World Series last night, I saw for the first time the ad for a new initiative by Pepsi, Coke, Dr. Pepper and the...