Pop Culture lives on coolness

Pop Culture lives on coolness

Pop Culture relies on fashion sensabilitites Pop culture is a risky brand business. I heard a report this morning on Marketplace about Volkswagen. Basically, the report focused on the effects of the VW settlement on the automaker’s product development pipeline....
Doritos-flavored Mountain Dew. Really? No Shit?

Doritos-flavored Mountain Dew. Really? No Shit?

Doritos in your Dew Tom Dougherty, CEO – Stealing Share 11 November 2014 Doritos-flavored Mountain Dew. Really? No Shit?  Doritos flavored Mountain Dew. Yummy! Here’s an age old adage I am fond of: “Because you can, should you?” The phrase itself implies that...