Tom Dougherty Speaks at International Wireless Conference

Tom Dougherty to appear on International Wireless Conference panel to discuss mobile advertising

ctia-logo International Wireless ConferenceGREENSBORO, NC – March 14, 2011 – Tom Dougherty, President and CEO of Stealing Share, will be a panelist at an international wireless conference sponsored by the International CTIA Wireless 2011 conference in Orlando, Florida, on March 22 to discuss mobile advertising.

Wireless Industry Panel

Dougherty will be part of a panel called “Your Ad Here! – Marketing on Mobile” along with AT&T Vice President Chung Choeng, USA Today Vice President Matt Jones, Tapjoy co-founder Lee Linden and Upstream CEO Alex Vratskides to discuss the issues surrounding mobile advertising, including the lack of reliable audience measurement and reluctance by brands to embrace the medium.

International Wireless Conference CITAThe one-hour session will be held at 11:30 a.m. at the Orange County Convention Center.

Dougherty has worked on many of the world’s best-known brands, including IKEA, Tide and Lexus, and has been recently quoted in The New York Times and CNN for his opinions on brand.

CTIA, formerly known as the Cellular Telephone Industries Association, is an international organization whose membership includes wireless carriers and suppliers and is based in Washington, D.C.


See more on Tom as a speaker here

Read about telecom here


Brand Strategy Propels New ProAssurance Brand

A New Brand Strategy for ProAssurance

Brand firm conducts study of medical professionals, positions insurance company

GREENSBORO, NC – January 6th, 2009 – Stealing Share, Inc., a brand development firm that helps companies create brands to steal market share from competitors, recently finished a year-long branding project for ProAssurance Corporation. ProAssurance, a professional liability insurance company headquartered in Birmingham, Alabama (with offices throughout the country) is now poised to continuously focus on ways to deliver fairness to its customers.

The ProAssurance brand Logo
The New ProAssurance Logo with the brand theme

To create ProAssurance’s new brand identity, Stealing Share conducted research with medical professionals from 10 states and Washington D.C. to uncover what was most important to them, especially in relation to ProAssurance and its competitors.

The result is an increased focus for ProAssurance, the fifth-largest insurer of its kind in the U.S. The new brand is encapsulated in its new logo and brand themeline, which states “Treated Fairly.” The logo shows a new way to think about insurance, revealing a dark green to bright green that symbolizes an ongoing promise of “fairness” in the way ProAssurance customers can expect to be treated.

“We dug into what physicians felt about insurance companies and what they wanted most, and the insights were very revealing,” said Tom Dougherty, CEO of Stealing Share. “It has always been our goal to reveal a brand for our clients that’s actionable, able to steal market share from the competition by being positioned against that competition, true about the brand and most meaningful to the target audience in order to create preference.”

Look at the ProAssurance Brand Case Study Here

Read the Insurance Industry Marketing Study Here

Is there Opportunity in the Insurance Category? Read about it here.

About Stealing Share
Stealing Share is a brand development firm that designs brands so they steal market share from the competition. Located in Greensboro, N.C. and New York City, Stealing Share conducts research and provides actionable brand strategies, positioning and brand design for clients to create preference among target audiences. More information can be found at or by calling 336-389-9315.