Bob McNair, player protests and the real NFL problem

Bob McNair, player protests and the real NFL problem

Bob McNair and the Houston Texans Tom Dougherty, CEO – Stealing Share 30 October 2017 Bob McNair, player protests and the real NFL problem NFL players sit during the National Anthem. The Houston Texans practically revolt after owner Bob McNair says the NFL can’t...
End of the American Century

End of the American Century

American Influence. Declining. Tom Dougherty, CEO – Stealing Share 12 October 2017 End of the American Century I was thinking about a book, written by a friend of mine entitled The End of the American Century. The author is Steve Schlossstein (yes indeed 3 Ss),...
Fake News. Survivalists. No thank you.

Fake News. Survivalists. No thank you.

Fake News and Survivalists. I’m Scared. Tom Dougherty, CEO – Stealing Share 26 January 2017 Fake News and The End of Everything Survivalists have always seemed on the outside looking in to me. Fake news and alternative facts never seemed really dangerous...
The IKEA experience is rooted in a belief

The IKEA experience is rooted in a belief

The IKEA experience is rooted in a belief Tom Dougherty, CEO – Stealing Share 4 August 2016 IKEA is actually a destination – retailers take note I am not much into indulging in the retail experience. I could care less about walking up and down aisles of...
What is the deal with Pokemon Go?

What is the deal with Pokemon Go?

I am the last person to comment on the mania surrounding a Nintendo game, but the immediate popularity of Pokemon Go is too immense to ignore. And too interesting to leave alone, too. Reports are that the game has been downloaded more than a million times since its...
Facebook Politics. Keep it private.

Facebook Politics. Keep it private.

Facebook Politics are NEVER persuasive Tom Dougherty, CEO – Stealing Share 26 May 2016 Facebook Politics. Keep it private. Facebook politics (posts about political identification) seem to be more and more commonplace today. I’m not so different from you. I have...
The promise of dōTERRA essential oils

The promise of dōTERRA essential oils

The promise of dōTERRA essential oils Tom Dougherty, CEO – Stealing Share 29 November 2016 The promise of dōTERRA essential oils A few weeks back, I popped over to my son’s house to see my two grandkids. The visit, much like other visits to his place, was filled...
Planned Parenthood and the power of belief

Planned Parenthood and the power of belief

How powerful are beliefs when it comes to the self-identification that I call branding. In many ways it is the All Powerful Oz. You know Oz? He is the man behind the curtain that pretends to be a reality. Not only do our belief systems control and create the purposes...
The Peyton Manning HGH difference

The Peyton Manning HGH difference

The current sports story that fascinates me the most is the Peyton Manning HGH narrative, as first reported in a documentary by Al Jazeera. I’m not so much interested in the truth or falsehood of the report but how the reaction to it differs from other NFL scandals,...
Becoming a bandwagon fan

Becoming a bandwagon fan

The bandwagon fan has long been the scourge of the die-hard fan, and I have become one as I wrote yesterday when it comes to the Carolina Panthers and the Golden State Warriors. The brand of a bandwagon fan, or more specifically, the brand face of one is diametrically...
Predicting marketing success. A marketing metric.

Predicting marketing success. A marketing metric.

Predicting The Success of Marketing   Predicting marketing success   Marketing Success and The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Predicting Marketing Success....
Preference. It’s amazingly flawed.

Preference. It’s amazingly flawed.

What’s wrong with preference? Tom Dougherty, CEO – Stealing Share 29 October 2015 Preference. It’s amazingly flawed. Why your preference is misguided A Bud Lite drinker once told me that Miller or Coors “would not cross these lips unless they were...