The IKEA experience is rooted in a belief

The IKEA experience is rooted in a belief

The IKEA experience is rooted in a belief Tom Dougherty, CEO – Stealing Share 4 August 2016 IKEA is actually a destination – retailers take note I am not much into indulging in the retail experience. I could care less about walking up and down aisles of...
What is the deal with Pokemon Go?

What is the deal with Pokemon Go?

I am the last person to comment on the mania surrounding a Nintendo game, but the immediate popularity of Pokemon Go is too immense to ignore. And too interesting to leave alone, too. Reports are that the game has been downloaded more than a million times since its...
Facebook Politics. Keep it private.

Facebook Politics. Keep it private.

Facebook Politics are NEVER persuasive Facebook politics (posts about political identification) seem to be more and more commonplace today. I’m not so different from you. I have deeply felt political loyalties. However, if you are like me at all, you just cringe to...
The promise of dōTERRA essential oils

The promise of dōTERRA essential oils

The promise of dōTERRA essential oils Tom Dougherty, CEO – Stealing Share 29 November 2016 The promise of dōTERRA essential oils A few weeks back, I popped over to my son’s house to see my two grandkids. The visit, much like other visits to his place, was filled...
Planned Parenthood and the power of belief

Planned Parenthood and the power of belief

How powerful are beliefs when it comes to the self-identification that I call branding. In many ways it is the All Powerful Oz. You know Oz? He is the man behind the curtain that pretends to be a reality. Not only do our belief systems control and create the purposes...
The Peyton Manning HGH difference

The Peyton Manning HGH difference

The current sports story that fascinates me the most is the Peyton Manning HGH narrative, as first reported in a documentary by Al Jazeera. I’m not so much interested in the truth or falsehood of the report but how the reaction to it differs from other NFL scandals,...
Becoming a bandwagon fan

Becoming a bandwagon fan

The bandwagon fan has long been the scourge of the die-hard fan, and I have become one as I wrote yesterday when it comes to the Carolina Panthers and the Golden State Warriors. The brand of a bandwagon fan, or more specifically, the brand face of one is diametrically...
Predicting marketing success. A marketing metric.

Predicting marketing success. A marketing metric.

Predicting The Success of Marketing   Predicting marketing success   Marketing Success and The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Predicting Marketing Success....
Preference. It’s amazingly flawed.

Preference. It’s amazingly flawed.

What’s wrong with preference? Tom Dougherty, CEO – Stealing Share 29 October 2015 Preference. It’s amazingly flawed. Why your preference is misguided A Bud Lite drinker once told me that Miller or Coors “would not cross these lips unless they were...
The rebranding method is all about the mindset

The rebranding method is all about the mindset

The rebranding method is all about the mindset Tom Dougherty, CEO – Stealing Share 15 September 2015 If you’re not all in on a rebrand, you’re not rebranding I’m about halfway through a book that’s transforming the way I see the world around me. The...
Go Set a Watchman, explaining the outrage

Go Set a Watchman, explaining the outrage

I can understand the outrage but I’m waiting until I read Harper Lee’s Go Set a Watchman before I make a judgment. As you may have heard, Lee’s follow up to her classic To Kill a Mockingbird will be released tomorrow amid reviews that state that the newest book,...
Nationwide Baby, the right approach

Nationwide Baby, the right approach

Nationwide Baby, the right approach Tom Dougherty, CEO – Stealing Share 18 July 2015 There’s a certain kind of genius with the Nationwide baby It is not a new commercial but Nationwide is running one right now that grabs a brand message and drives it home...