Politically ignorant generation of sheep

Are we the generation of the politically ignorant?

politically ignorantThe word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are politically ignorant.

I worry about the future of my government because I live with generations of the ignorant. We have almost no sources of news today other than the slimy slanted broadcast news stations and broadcast news centers.

Things have changed and not all change is progress.

When I was a young person, the TV networks took news seriously. The vision of Walter Annenberg attempted to present the top news stories of the day in 30-minute segments every evening.

Some even adopted 60-minute formats and news anchors tried to present the facts. Editorial content was reserved for a few small moments every few weeks when the station’s editorial staff expressly present an opinion piece.

Politically ignorant was not Walter CronkiteThere were inherent reasons why this format worked. Americans, by and large, received or purchased a daily newspaper. These papers subscribed to international bureaus like the AP or UPI and the larger papers had reporters stationed all over the globe, collecting, dissecting and evaluating the validity of the world’s happenings.

The broadcast news bureaus were not designated as profit centers. They were part of the station’s charter to serve the public interest. No one confused or polluted the broadcasts or segments as entertainment. Few were politically ignorant.

When CBS, NBC, and ABC covered the political conventions, the news anchor (like Walter Cronkite or David Brinkley) watched the event and acted as a master of ceremony diverting the live cameras to the stories taking place on the convention floor.

Everyday beat reporters, like the soon to become famous Dan Rather and Tom Brokaw, asked hard hitting questions of Mayor Daley or Everett Dirkson.

What do we have today?

Drivel. Politically ignorant drivel.

Panels of talking heads replay scripted spin. The conventions themselves lack the drama of even the Academy Awards. The reason? All the outcomes and decisions are known before the convention itself. The result is ignorance.

Politically ignorantWho needs to make a considered decision when you can tune into any specific political broadcast and see and hear only from proselytizers and pundits that already agree with your pre-determined decisions?

How many Americans believe that Jon Stewart, Bill Maher and Bill O’Reilly are newsmen?

This lack of discourse makes ignorance comfortable and worse still acceptable. How many of you have heard of the Pulitzer Prize-winning web site called Politifact? It is a web site dedicated to political fact checking. It looks for misinformation on both sides of the aisle.

Today, if you are unhappy with the way government is working (or not working), I say that we get the government we deserve. And we deserve the government we get.

the results of being politically ignorantI am NOT outraged over Donald Trump’s political comments concerning Russians and emails. I AM outraged that his supporters are not providing any political incentives or consequences to stop this unfiltered crap.

Political benefits at what cost? Diplomacy works only through back doors not through bullying tactics. As a nation, we pretend to abhor bulling in our schools but we seem to have no problem rewarding it in the important geopolitical arena.

So what is the end result of political thought that is unchallenged and ignored? History tells us the unbelievable and the inconceivable happens when rational objection and forethought goes out the window.

When it is suggested that we could make ourselves safer and preserve our culture… the silent majority nods in agreement. Let’s put the Jews in camps.

What is the deal with Pokemon Go?

I am the last person to comment on the mania surrounding a Nintendo game, but the immediate popularity of Pokemon Go is too immense to ignore.

And too interesting to leave alone, too.

Pokemon Go
The Pokemon Go craze has been swift, but what does it say about its users?

Reports are that the game has been downloaded more than a million times since its release just last week and Nintendo’s stock has jumped 25%.

What’s going on here? Is this just a fad or something larger?

The trick of Pokemon Go is that it uses augmented reality in which players use their phones to find Pokemon characters in real places, like churches, malls and just down the street from where you are standing. People are walking around their cities with their phones out, looking for these characters, capturing them and using them to fight battles with others who have captured other characters.

My Twitter feed was swarmed by this craze over the weekend with posts from celebrities, reporters and authors. You know, intelligent and thinking adults. Pokemon, which I’ve always thought was just a kids’ card game with silly looking characters, has taken quick root with a larger demographic with Pokemon Go.

Why Pokemon Go is so popular

To understand why people have flocked to this game, you have to understand how preference works. We buy the things that define us in an aspirational manner, even if we are not aware of it. (Most of the time we are not.) I didn’t buy a sports car because I thought it made me look cool. I did it because I wanted to be cool.

The brands we most covet align themselves with such identifications. The Nike wearer is one who wants to “Just Do It,” win without the hassle that usually clutters our life.

Pokemon Go has tapped into a very interesting desire – The yearning to make your current world important. The game is a fantasy that your everyday life and everyday places are important and part of a larger universe.

Intellectually, we can all make the argument that our current surroundings fit that definition. But Pokemon Go makes it real. Well, as real as an app on your phone can make it real.

Of course, you may be seeing people walking down the street, looking at their phones and bumping into things. There have already been reports of injuries as well as users finding a dead body and others luring robbery victims. As sad as those things are, those events increase the importance of this augmented reality.

I haven’t downloaded this app yet and doubt that I will. (Famous last words.) But the appeal of it lies in a self-identification of many – and that’s why so many people are hooked.

Facebook as news. Where will it stop?

Do we now view Facebook as news? Is it a news source?

After a live, 10-minute video of a police officer shooting a black man (Philando Castile) in Minnesota was posted on Facebook, there is a great deal of chatter about Facebook’s role in news and its responsibility because it seemed it was a media outlet posting NEWS. Facebook as NEWS has become a topic of discussion.

Philander Castille and Facebook as newsI want to say right from the start that this blog post will not touch on the footage or the event. Neither will it speak to the shooting of police officers in Dallas. This blog is about Facebook as a news organization.

Should Facebook post live videos of events? Does it have any responsibility of content? To my thinking, Facebook is schizophrenic on this subject. It censors copyrighted material. You can’t post a video on Facebook of your children at a playground if you have placed a sound bed in the background of a popular song.

Facebook wont publish it. I can’t post a photograph on my Facebook feed with text in it (like a sign that says STOP for example) because Facebook has a policy of not boosting a post with an image that contains a certain percentage of words in it. Nudity is not allowed.

Where is this going?

Facebook as news
Nick Berg

But you can post a live video of a young man bleeding to death. The images are abhorrent. No one argues with that. But where does it stop?

If Abu Musab al-Zarqawi posted a live video of his beheading Nick Berg, do you think Facebook would allow it? Not on your life.

If it did, the uproar from society would unfathomable. It seems to me that beauty is in the eyes of the beholder. Think abut this. Would nudity be OK on Facebook as long as it was a live video of a rape? Where does our voyeurism end?

Facebook is a part of our lives to be sure. But Facebook as news should not be.

Are we to blame for Facebook as NEWS?

Why has this happened? Why is it that for many, social media has become their news source?

Facebook as news and Fox NewsI know a good deal about branding. I know that a need in a target market creates demand. I know that meeting that need is a predictor of success. I know that we get what we deserve as often as we get what we need.

The real issue here is a turning away from real news and substituting it with pop-culture drivel. Broadcast news is just entertainment masquerading as news. The public gets affinity news broadcasting (broadcast news that sells an agenda and bias) because it does not want news.

It wants agreement with our own ignorance (from the root of IGNORE). In our hearts we know that what we see on Fox and CNN is not news. Its bent entertainment. Facebook as News. Cronkite never dreamed of it

When CBS decided that its news bureau needed to be a profit center rather than a public service, more than just personality died when Walter Cronkite passed away. We lost NEWS.

Think about the demise of the newspaper. Subscriptions are in decline. Reporters are being let go and readership is running for cover.

There is responsibility in live postings

Facebook as news and Marshall McLuen
Marshall McLuen

To my thinking, I am upset that Facebook posts crap like this. There is no editorial ownership, as there once was with CBS. Facebook thinks it is doing a public service by showing our lives in its raw experiential form. I think we have enough reality TV, thank you very much. I don’t need to see everything in its raw form.

I need that as much as I need the bizarre talking heads on Fox News spinning everything they report. I’m hungry for knowledge, not to witness the wost of humanity. Will Facebook spend time and money making sure that similar videos are edited for agendas? When will we be finished as a modern society of Peeping Tom’s?

I think the killing in Minneapolis would have been real news without the Facebook post. The news was not the shooting. The news was that it was “captured live on Facebook. Marshall McLuhan was right. The medium IS the message. Too bad. Too bad.

Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios hits a home run

Honey Nut CheeriosHoney Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on the cereal and breakfast category here) as tastes and consumer patterns change. Breakfast cereal used to be the staple food at breakfast tables across the globe but times have changed.

Honey Nut CheeriosThe venerable brands of my youth (Kellogg’s Raisin Bran, Kellogg’s Cornflakes, Post Raisin Bran, Wheaties and even Cheerios) are hard at work trying to expand the market.

Time was all of the advertising dollars was directed at kids. Even Wheaties (the breakfast of champions) was targeted at getting kids to prefer the cereal over other choices. Today, more and more brands are simply trying to expand the traditional audience by including adults in the advertising too. Most to little effect.

The reason for the failure is that brand permission does not come by simply featuring the target audience in the communication. You need to have the target audience say to themselves, “I want to be that.”

Enter Honey Nut Cheerios

The Cheerios parent brand has been talking heart healthy for many years now. There seems to be no dissenting voices in science that there are REAL benefits to oats (oat bran in particular) in the health and vitality of the human heart. But the message of heart healthy has done very little to expand the category and, while one of the more successful rebrands in the cereal market, Cheerios has continued to disappoint despite outperforming many others in the category.

But the Healthy Hearts Stay Young campaign may be a real game changer.

The commercial has the mandatory adult and child but the similarity ends here. The spots are an exuberant and charming combination of energy and brand without the usual feature of focusing only on the product. The spots are mesmerizing and are so well produced that you find yourself stopping on the commercial when channel surfing. The main spot is THAT good. The supporting spots are less powerful because it is the adult in the main commercial that is most appealing.

Stop the other branded slop.

General Mills Logo Honey Nut CheeriosThis campaign truly builds brand preference. I want to be THAT and I’m sure I am not alone. The precocious child is overshadowed by the talented adult and it is her movement and agility that holds sway in the spot. I simply can’t take my eyes off her and even see the little girl as a distraction. Despite the lack of traditional brand identification, I remembered this commercial as being all about Honey Nut Cheerios. It worked.

Scrap the silly honey bee, General Mills. He (or she) may be cute but the commercials are all about YOU and the natural ingredients. You took the bold step of making your prospects feel that they want to be part of the club and we don’t need any rational reasons why your honey came from bees. To my knowledge, all honey comes from bees.

A few words on Kellogg’s

The Pat Summitt Brand

The Brand of Pat Summitt

Pat SummittPat Summitt knew, but you might not know, that many many years ago I owned a scouting service for Division 1 NCAA basketball programs. Women’s Division 1 NCAA basketball programs.

I was privileged to meet and get to know many of the basketball coaches of the day in a sport just beginning to feel its oats with Title 9 funding.

This was so many years ago that Pat Summitt had yet to win her first NCAA title. In my second year in business, that all changed and Pat’s Lady Vols cut down the nets. I was there for that game.

I will leave the tributes to others and there will be many well deserved accolades. She was as gracious in private as she was tenacious in coaching (and as a player years before). I don’t claim to have known her well but just meeting with Coach and spending a short time with her was an unforgettable moment.

She was legendary before she was at the pinnacle of her sport and EVERYONE knew it was just a matter of time before Pat’s teams dominated her sport. I know now why that was. It was the Pat Summitt brand.

Joining the Vols

To become part of that brand, to have the Tennessee Lady Vols logo on your jersey MEANT you were a relenteless and hard as nails competitor who worked tirelessly to be the best you could be.

Pat Summitt Tennessee LogoPlayers improved and grew under Coach Summitt’s tutelage. But she also recruited and won better athletes. The good ones wanted to be part of that brand. No matter how great they were in high school, they believed they were going to a special place and were going to be coached by greatness. The brand was a reflection of Pat Summitt.

What did that mean to the athletes? Everything.

Why the Pat Summitt brand was so powerful

Pat SummittThe basketball court was a microcosm of the world of Pat Summitt. She believed in the transformative power of PRESSURE. There was the pressure to become better. There was the pressure to eliminate mistakes. There was the pressure to be a complete human being and there was the legendary pressure of her man-to-man defense.

Everyone was subjected to her pressure. Especially the poor NCAA victims of her teams rise to greatness.

Pat Summitt was indeed a brand with a capital B. It meant identifying yourself as a player with that brand. It was your identity and it was lived with great dignity and charm by the woman who created it. She did not invent it.. Its just who she was.

Rest in peace Pat Summitt. You are missed.

John Wooden’s Wisdom

John Wooden was a marketing genius