Advertising effectiveness needs a fresh look

Advertising effectiveness needs a fresh look

Losing Advertising Effectiveness Tom Dougherty, CEO – Stealing Share 17 January 2017 Advertising effectiveness needs a fresh look There is a drop in advertising effectiveness today. It’s getting harder and harder to advertise effectively. Not only are there few...
The Zombie Apocalypse is REAL. Start planning.

The Zombie Apocalypse is REAL. Start planning.

Impending Zombie Apocalypse Tom Dougherty, CEO – Stealing Share 13 January 2017 Zombie Apocalypse is possible The Impending Zombie Apocalypse The danger of a Zombie apocalypse is real. Yesterday, I read a news story in Popular Science on why scientists are...
Politically ignorant generation of sheep

Politically ignorant generation of sheep

Politically ignorant generation of sheep Tom Dougherty, CEO – Stealing Share 28 July 2016 The news industry is not doing us any favors The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are...
What is the deal with Pokemon Go?

What is the deal with Pokemon Go?

I am the last person to comment on the mania surrounding a Nintendo game, but the immediate popularity of Pokemon Go is too immense to ignore. And too interesting to leave alone, too. Reports are that the game has been downloaded more than a million times since its...
Facebook as news. Where will it stop?

Facebook as news. Where will it stop?

Do we now view Facebook as news? Is it a news source? After a live, 10-minute video of a police officer shooting a black man (Philando Castile) in Minnesota was posted on Facebook, there is a great deal of chatter about Facebook’s role in news and its responsibility...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on the...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

 Cheerios Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios Healthy Hearts Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on...
The Pat Summitt Brand

The Pat Summitt Brand

The Brand of Pat Summitt Pat Summitt knew, but you might not know, that many many years ago I owned a scouting service for Division 1 NCAA basketball programs. Women’s Division 1 NCAA basketball programs. I was privileged to meet and get to know many of the basketball...
Thailand buddhist temple tigers. Stop it.

Thailand buddhist temple tigers. Stop it.

Buddhist Temple Tigers Tom Dougherty, CEO – Stealing Share 2 June 2016 Thailand buddhist temple tigers  Thailand Buddhist Temple Tigers The news about 40 dead tiger cubs at the Thailand Temple makes me cringe. So I ask, what is your personal responsibility in...
Facebook Censorship

Facebook Censorship

Facebook censorship Tom Dougherty, CEO – Stealing Share 27 May 2016 Facebook works under mysterious circumstances I had not really considered the idea of Facebook censorship until yesterday. I write a blog almost everyday on marketing, branding, social issues...
The Stephen Colbert personality issue

The Stephen Colbert personality issue

The Stephen Colbert personality issue Tom Dougherty, CEO – Stealing Share 29 November 2016 The Stephen Colbert personality issue The brand face of any public entity, whether a company or a personality, is immensely powerful when it has resonated with your target...
The danger of Hoverboards may not matter

The danger of Hoverboards may not matter

Hoverboards Tom Dougherty, CEO – Stealing Share 14 December 2015 The danger of Hoverboards may not matter The hottest item for this holiday season may just blow up underneath your feet. Self-balancing scooters, marketed as hoverboards, are being criticized by...