Make America Great Again. Careful what you ask for.

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO – Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are...
Nordstrom and Ivanka. Does it matter?

Nordstrom and Ivanka. Does it matter?

Nordstrom and Ivanka. Does it matter? Tom Dougherty, CEO – Stealing Share 13 February 2017 There are bigger issues for Nordstrom than Ivanka Trump Anger and applause has greeted Nordstrom deciding to no longer carry Ivanka Trump’s brand of apparel. You’re...
Alternative Facts and Newspaper Rebranding

Alternative Facts and Newspaper Rebranding

Fake News and Alternative Facts Tom Dougherty, CEO – Stealing Share 9 February 2017 Alternative Facts and Newspaper Rebranding Alternative Facts and fake news are the new headlines. (Read a blog I wrote on fake news here.) The White House has created a new genre...
Fake News. Survivalists. No thank you.

Fake News. Survivalists. No thank you.

Fake News and Survivalists. I’m Scared. Tom Dougherty, CEO – Stealing Share 26 January 2017 Fake News and The End of Everything Survivalists have always seemed on the outside looking in to me. Fake news and alternative facts never seemed really dangerous...
The US brand. What is the United States of America?

The US brand. What is the United States of America?

The US brand. What is the United States of America? Tom Dougherty, CEO – Stealing Share 29 November 2016 The US brand. What is the United States of America?  The US brand is under siege. Is anyone else worried about the future of the US? I don’t mean in terms of...
Vice Presidential Candidates Debate

Vice Presidential Candidates Debate

Vice Presidential Candidates Debate Tom Dougherty, CEO – Stealing Share 4 October 2016 Does it really matter? I thought about writing something after tonight’s Vice Presidential Candidates Debate, but any reaction would essentially be the same. The debate...
Politically ignorant generation of sheep

Politically ignorant generation of sheep

Politically ignorant generation of sheep Tom Dougherty, CEO – Stealing Share 28 July 2016 The news industry is not doing us any favors The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are...
Brexit succession means nobody wins

Brexit succession means nobody wins

The unthinkable happened with Brexit Brexit was a bloodless civil war. We have come along way (or have we?). Time was an obscure Archduke could be assassinated in Bosnia and the whole world would be dragged into a global war later called the First World War in history...
Are opinions changing on gun control laws?

Are opinions changing on gun control laws?

The most powerful brands are the ones that align themselves with the belief systems of those they are trying to persuade. We tell clients that to go against a belief is often a fool’s errand and can only be overcome by throwing tons of money at the problem. Or, a...
Facebook Politics. Keep it private.

Facebook Politics. Keep it private.

Facebook Politics are NEVER persuasive Tom Dougherty, CEO – Stealing Share 26 May 2016 Facebook Politics. Keep it private. Facebook politics (posts about political identification) seem to be more and more commonplace today. I’m not so different from you. I have...
What’s Trump to do now?

What’s Trump to do now?

Well, at least that part’s over. Last night, Ted Cruz announced that he was suspending his campaign in the wake of losing Indiana to Donald Trump. So it looks like Trump can now glide into the Republican convention as the de facto nominee. It remains to be seen...
Cruz-Kasich Alliance

Cruz-Kasich Alliance

The Cruz-Kasich alliance is a bold move. Let me start by saying that this blog isn’t about taking a political stance. I am a brand guy through and through and my aim is to talk about the motivation behind recent choices being made by the possible GOP candidates....