The US brand. What is the United States of America?

The US brand. What is the United States of America?

The US brand. What is the United States of America? Tom Dougherty, CEO – Stealing Share 29 November 2016 The US brand. What is the United States of America?  The US brand is under siege. Is anyone else worried about the future of the US? I don’t mean in terms of...
Vice Presidential Candidates Debate

Vice Presidential Candidates Debate

Vice Presidential Candidates Debate Tom Dougherty, CEO – Stealing Share 4 October 2016 Does it really matter? I thought about writing something after tonight’s Vice Presidential Candidates Debate, but any reaction would essentially be the same. The debate...
Politically ignorant generation of sheep

Politically ignorant generation of sheep

Politically ignorant generation of sheep Tom Dougherty, CEO – Stealing Share 28 July 2016 The news industry is not doing us any favors The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are...
Brexit succession means nobody wins

Brexit succession means nobody wins

The unthinkable happened with Brexit Brexit was a bloodless civil war. We have come along way (or have we?). Time was an obscure Archduke could be assassinated in Bosnia and the whole world would be dragged into a global war later called the First World War in history...
Are opinions changing on gun control laws?

Are opinions changing on gun control laws?

The most powerful brands are the ones that align themselves with the belief systems of those they are trying to persuade. We tell clients that to go against a belief is often a fool’s errand and can only be overcome by throwing tons of money at the problem. Or, a...
Facebook Politics. Keep it private.

Facebook Politics. Keep it private.

Facebook Politics are NEVER persuasive Facebook politics (posts about political identification) seem to be more and more commonplace today. I’m not so different from you. I have deeply felt political loyalties. However, if you are like me at all, you just cringe to...
What’s Trump to do now?

What’s Trump to do now?

Well, at least that part’s over. Last night, Ted Cruz announced that he was suspending his campaign in the wake of losing Indiana to Donald Trump. So it looks like Trump can now glide into the Republican convention as the de facto nominee. It remains to be seen...
Cruz-Kasich Alliance

Cruz-Kasich Alliance

The Cruz-Kasich alliance is a bold move. Let me start by saying that this blog isn’t about taking a political stance. I am a brand guy through and through and my aim is to talk about the motivation behind recent choices being made by the possible GOP candidates....
Respecting Pearl Jam

Respecting Pearl Jam

Back when my now thirty-six year-old son was 13, his favorite band was Pearl Jam. In his world, no other band came close to this group. He idolized Eddie Vedder, wrote a research paper about them, and even dressed in grungy attire. (Well, he was a middle schooler...
North Carolina HB2 demonstrates a brand failure

North Carolina HB2 demonstrates a brand failure

North Carolina HB2 demonstrates a brand failure Tom Dougherty, CEO – Stealing Share 7 April 2016 North Carolina HB2 has seriously flawed logic The brand of North Carolina is a mess. In case you have missed it, the North Carolina General Assembly recently passed...
Hillary Clinton: A Brand Strategist’s take

Hillary Clinton: A Brand Strategist’s take

Hillary Clinton: A Brand Strategist’s take Tom Dougherty, CEO – Stealing Share 10 March 2016 Hillary Clinton: A Brand Strategist’s take Hillary Clinton, more specifically the Hillary Clinton brand. The Hillary Clinton campaign is the focus of this...
Brokered Republican Convention? Is it plausable?

Brokered Republican Convention? Is it plausable?

Brokered Republican Convention? Is it plausable? Tom Dougherty, CEO – Stealing Share 3 March 2016 What would a brokered Republican Convention do to the GOP? A brokered Republican Convention sounds like such fun to political junkies. However, such shenanigans in...