Climate Change

Climate Change

Deny Climate Change Tom Dougherty, CEO – Stealing Share 22 August 2016 Rethinking Climate Change Is everything in this world today political? Why is climate change a political issue? It is time that we realized that our political bent may very well blind all of...
The brand stickiness of Trump is about emotion

The brand stickiness of Trump is about emotion

Brand Stickiness Tom Dougherty, CEO – Stealing Share 15 June 2017 The brand stickiness of Trump is about emotion Brand stickiness is often tossed about when rebranding. The idea is to make the brand message more memorable. To say it a different way, making the...
Political ideology ruins government

Political ideology ruins government

Political Ideology Creates Broken Government Tom Dougherty, CEO – Stealing Share 18 May 2017 Political ideology. Stop the madness. Political ideology The whole world is in political strife. And I believe the root cause is political ideology. It’s not surprising....
Political rebranding. Parties need this to happen.

Political rebranding. Parties need this to happen.

Political Rebranding Tom Dougherty, CEO – Stealing Share 4 May 2017 Political Rebranding. It’s Needed. Political Party Rebranding Is it time for political parties to think about a political rebranding? It may well be the next challenge in the political...
Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindnes is Brand Loyalty Tom Dougherty, CEO – Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
The lunacy of the North Carolina bathroom bill

The lunacy of the North Carolina bathroom bill

The lunacy of the North Carolina bathroom bill Tom Dougherty, CEO – Stealing Share 30 March 2017 It was really just a political stunt Deadlines spur action. And that’s why a repeal of the North Carolina bathroom bill is on the docket for today’s state...
Make America Great Again. Careful what you ask for.

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO – Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are...
Nordstrom and Ivanka. Does it matter?

Nordstrom and Ivanka. Does it matter?

Nordstrom and Ivanka. Does it matter? Tom Dougherty, CEO – Stealing Share 13 February 2017 There are bigger issues for Nordstrom than Ivanka Trump Anger and applause has greeted Nordstrom deciding to no longer carry Ivanka Trump’s brand of apparel. You’re...
Alternative Facts and Newspaper Rebranding

Alternative Facts and Newspaper Rebranding

Fake News and Alternative Facts Tom Dougherty, CEO – Stealing Share 9 February 2017 Alternative Facts and Newspaper Rebranding Alternative Facts and fake news are the new headlines. (Read a blog I wrote on fake news here.) The White House has created a new genre...
Fake News. Survivalists. No thank you.

Fake News. Survivalists. No thank you.

Fake News and Survivalists. I’m Scared. Tom Dougherty, CEO – Stealing Share 26 January 2017 Fake News and The End of Everything Survivalists have always seemed on the outside looking in to me. Fake news and alternative facts never seemed really dangerous...
The US brand. What is the United States of America?

The US brand. What is the United States of America?

The US brand. What is the United States of America? Tom Dougherty, CEO – Stealing Share 29 November 2016 The US brand. What is the United States of America?  The US brand is under siege. Is anyone else worried about the future of the US? I don’t mean in terms of...
Vice Presidential Candidates Debate

Vice Presidential Candidates Debate

Vice Presidential Candidates Debate Tom Dougherty, CEO – Stealing Share 4 October 2016 Does it really matter? I thought about writing something after tonight’s Vice Presidential Candidates Debate, but any reaction would essentially be the same. The debate...