Big Moe, why degrade your brand for Little Caesars?

Big Moe, why degrade your brand for Little Caesars?

Big Moe, why degrade your brand for Little Caesars? Tom Dougherty, CEO – Stealing Share 15 March 2017 Makes me wonder if Big Moe really is a BBQ expert I often find myself occasionally flipping through the myriad of channels on television. I inevitably end up on...
Ads featuring Dominos store remodels are worthless

Ads featuring Dominos store remodels are worthless

Ads featuring Dominos store remodels are worthless Tom Dougherty, CEO – Stealing Share 22 February 2017 They are all about Dominos and not the customer Dominos Pizza is at it again. This time, it is airing ads highlighting a new Dominos store remodel. The ads...
Papa Johns ads disingenuous at best

Papa Johns ads disingenuous at best

Papa Johns ads disingenuous at best Tom Dougherty, CEO – Stealing Share 15 February 2017 They feel so much like marketing, they aren’t believable I have seen more and more of the pizza family from Papa Johns ads lately. The chain must be spending a...
Elon Musk: Stop discounting the Tesla

Elon Musk: Stop discounting the Tesla

Elon Musk: Stop discounting the Tesla Tom Dougherty, CEO – Stealing Share 13 October 2016 Battling on price is a loser One sure sign of a failing brand (or a failing market) is if it starts discounting. Fighting on price is sure fire way to send you into...
Dominos DXP is a gimmick

Dominos DXP is a gimmick

Dominos DXP is a gimmick Tom Dougherty, CEO – Stealing Share 24 February 2016 Dominos has apparently entered the car business. Last fall, Dominos announced it had created a delivery car, the Dominos DXP, which was specialty built to do one thing: deliver pizzas....
Pizza Hut rebrand, we told you so

Pizza Hut rebrand, we told you so

Pizza Hut rebrand, we told you so Tom Dougherty, CEO – Stealing Share 3 June 2015 Pizza Hut rebrand? “We obviously have not been happy with the performance of the relaunch of Pizza Hut,” Greg Creed, CEO of parent Yum! Brands Inc. said last Wednesday at the...
Pizza Hut Doritos. Enough’s enough, Pizza Hut

Pizza Hut Doritos. Enough’s enough, Pizza Hut

Pizza Hut Doritos Tom Dougherty, CEO – Stealing Share 9 December 2014 Pizza Hut Doritos. Yum  What’s all this about Pizza Hut Doritos? Co-branding is hot but Pizza Hut Doritos? I did a double take when I heard this: Pizza Hut is offering pizza with a...
Pizza Hut is moving past the $10 pizza

Pizza Hut is moving past the $10 pizza

Pizza Hut is moving past the $10 pizza Tom Dougherty, CEO – Stealing Share 12 November 2014 The rebrand doesn’t go far enough I have blogged on the pizza QSR segment so many times that a listing of all the posts would fill more than a few pages. The reason...
Pizza Hut competitors catching up

Pizza Hut competitors catching up

Pizza Hut competitors catching up Tom Dougherty, CEO – Stealing Share 13 November 2014 In truth, the big pizza chains are the same Ah, the three big pizza chains: Pizza Hut, Domino’s and Papa John’s. What are we to think about them? I’ve lauded the advertising...
Pizza Huts Tuscani Ad Mistaken Identity

Pizza Huts Tuscani Ad Mistaken Identity

Pizza Hut Pizza Hut Tuscani Ad Mistaken Identity Pizza Huts Tuscani Ad was More Clever Than You Thought You’ve probably remember the Pizza Huts Tuscani ad. It opened with 50 New Yorkers tasting pasta at what appears to be a swanky Manhattan restaurant called Tuscani....
Dominos Pizza Tries to Win by Being Average

Dominos Pizza Tries to Win by Being Average

Dominos Pizza Tries to Win by Being Average The issues Dominios Pizza faced reflect the industry I think it quite funny that the news wires are buzzing over the new ad campaign launched by Domino’s Pizza brand last week. For those of us who just returned from Siberia...
Dominos brand promise is only a first step

Dominos brand promise is only a first step

Dominos brand promise is only a first step A look at Dominos’ recent foray   Dominos Brand needs to keep defining the space As published by NATION’S RESTAURANT NEWS By TOM DOUGHERTY Stealing Share President & CEO (April 05, 2010) I think it’s...