Pharmaceutical Marketing Strategy

Pharmaceutical Marketing Strategy

Pharma Advertising Pharmaceutical Marketing Strategy Pharmaceutical marketing strategy focuses on the mundane Those creating pharmaceutical marketing strategy are faced with two issues. Its players must report the potential side effects of their drugs when promoting...
Belsomra commercial hits a new high

Belsomra commercial hits a new high

Belsomra commercial hits a new high Tom Dougherty, CEO – Stealing Share 6 April 2016 Belsomra commercial hits a new high The new Belsomra commercial is amazingly emotional. Well done. The new Belsomra commercial is a sure fire winner. Belsomra has been able to...
Pharmaceutical branding. Stealing share

Pharmaceutical branding. Stealing share

Pharmaceutical branding stealing share Pharmaceutical branding should focus on parent brand   Most pharmaceutical branding fails to steal share. Pharmaceutical giants such as Pfizer, Merck, Abbott Labs, among others, have done an excellent job creating new drugs....
Brand names. The Lack of Brand Coherence in Naming

Brand names. The Lack of Brand Coherence in Naming

Brandnameitis: The Lack of Coherence in Brand Naming Don’t get cute with naming Brand names? It would be easy if all drugs fit into categories named after the seven dwarves (Sleepy, Sneezy, Dopey, Happy…etc.). Unfortunately, the brand naming strategy of new...
Pharmaceutical Brand Development

Pharmaceutical Brand Development

Pharmaceutical Brand Development Pharmaceutical brand development is evolving Pharmaceutical brand development reminds me of a story. Some years ago, a nationally known lecturer was losing his hair. Ironically, he was so consumed with hair loss — and so much in denial...
Growing Market Share in the Pharmaceutical Industry

Growing Market Share in the Pharmaceutical Industry

Growing Market Share in the Pharmaceutical Industry The challenges of the pharmaceutical industry The pharmaceutical industry battles over rather common sense table stakes. No one will purchase a medicine or drug unless it is deemed as effective. Likewise, no one will...
The Changing Pharmaceutical Customer and Business

The Changing Pharmaceutical Customer and Business

Pharmaceuticals The Changing Pharmaceutical Customer and Business Introduction to the Pharmaceutical Customer Today, the U.S. consumer has made adjustments to the faltering economy by altering their spending habits, while many of the nation’s largest companies and...
Biomimetic Rebranding – Purchased by Wright Medical

Biomimetic Rebranding – Purchased by Wright Medical

The Biomimetic Rebranding Biomimetic Rebranding – Purchased by Wright Medical Biomimetic Rebranding Strategy  Introduction to this Rebranding Case Biomimetic is a publicly traded (NASDAQ: BMTI) manufacturer and marketer of clinically proven products to promote...