Demand persuasive advertising

Demand persuasive advertising

Creating Persuasive Advertising Tom Dougherty, CEO – Stealing Share 16 March 2017 Always demand persuasive advertising  Why is advertising getting to be more challenging? In a word. Persuasion. It has always been hard to persuade folks. Today it is harder still....
Alternative Facts and Newspaper Rebranding

Alternative Facts and Newspaper Rebranding

Fake News and Alternative Facts Tom Dougherty, CEO – Stealing Share 9 February 2017 Alternative Facts and Newspaper Rebranding Alternative Facts and fake news are the new headlines. (Read a blog I wrote on fake news here.) The White House has created a new genre...
Super Bowl problem. Super Bowl 51.

Super Bowl problem. Super Bowl 51.

Super Bowl Problem #51 Tom Dougherty, CEO – Stealing Share 2 February 2017 Super Bowl problem. Super Bowl 51. The Super Bowl Problem The Super Bowl problem is a new one but it is not the only one. The NFL has a lot of problems on its docket. CTE. Falling...
Fake News. Survivalists. No thank you.

Fake News. Survivalists. No thank you.

Fake News and Survivalists. I’m Scared. Tom Dougherty, CEO – Stealing Share 26 January 2017 Fake News and The End of Everything Survivalists have always seemed on the outside looking in to me. Fake news and alternative facts never seemed really dangerous...
Advertising effectiveness needs a fresh look

Advertising effectiveness needs a fresh look

Losing Advertising Effectiveness Tom Dougherty, CEO – Stealing Share 17 January 2017 Advertising effectiveness needs a fresh look There is a drop in advertising effectiveness today. It’s getting harder and harder to advertise effectively. Not only are there few...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Personal branding forms unbreakable bonds

Personal branding forms unbreakable bonds

Branding an Individual Personal branding forms unbreakable bonds Personal Branding Personal branding is the most overused and most misunderstood of all the branding jargon I come across in my job title (Brand Strategist). Luckily I have never been asked to work on a...
Galaxy Note 7 fire hazard disaster

Galaxy Note 7 fire hazard disaster

Samsung is on fire Tom Dougherty, CEO – Stealing Share 13 October 2016 Galaxy Note 7 fire hazard disaster The Samsung Galaxy Note 7 recall because of the Galaxy Note 7 fire hazard has me thinking. What if any long term effect could this Galaxy Note 7 fire hazard...
Politically ignorant generation of sheep

Politically ignorant generation of sheep

Politically ignorant generation of sheep Tom Dougherty, CEO – Stealing Share 28 July 2016 The news industry is not doing us any favors The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on the...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

 Cheerios Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios Healthy Hearts Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on...
Bodyform. Bloody, real, important?

Bodyform. Bloody, real, important?

Bodyform. Bloody, real, important? Tom Dougherty, CEO – Stealing Share 8 June 2016 Have you seen the new Bodyform TV commercial? Bodyform got me thinking. I started my career in brand building and advertising many years ago with Saatchi & Saatchi in London....