Advertising effectiveness needs a fresh look

Advertising effectiveness needs a fresh look

Losing Advertising Effectiveness Tom Dougherty, CEO – Stealing Share 17 January 2017 Advertising effectiveness needs a fresh look There is a drop in advertising effectiveness today. It’s getting harder and harder to advertise effectively. Not only are there few...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Personal branding forms unbreakable bonds

Personal branding forms unbreakable bonds

Branding an Individual Personal branding forms unbreakable bonds Personal Branding Personal branding is the most overused and most misunderstood of all the branding jargon I come across in my job title (Brand Strategist). Luckily I have never been asked to work on a...
Galaxy Note 7 fire hazard disaster

Galaxy Note 7 fire hazard disaster

Samsung is on fire Tom Dougherty, CEO – Stealing Share 13 October 2016 Galaxy Note 7 fire hazard disaster The Samsung Galaxy Note 7 recall because of the Galaxy Note 7 fire hazard has me thinking. What if any long term effect could this Galaxy Note 7 fire hazard...
Politically ignorant generation of sheep

Politically ignorant generation of sheep

Politically ignorant generation of sheep Tom Dougherty, CEO – Stealing Share 28 July 2016 The news industry is not doing us any favors The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on the...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

 Cheerios Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios Healthy Hearts Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on...
Bodyform. Bloody, real, important?

Bodyform. Bloody, real, important?

Bodyform. Bloody, real, important? Tom Dougherty, CEO – Stealing Share 8 June 2016 Have you seen the new Bodyform TV commercial? Bodyform got me thinking. I started my career in brand building and advertising many years ago with Saatchi & Saatchi in London....
Facebook Censorship

Facebook Censorship

Facebook censorship Tom Dougherty, CEO – Stealing Share 27 May 2016 Facebook works under mysterious circumstances I had not really considered the idea of Facebook censorship until yesterday. I write a blog almost everyday on marketing, branding, social issues...
Facebook Politics. Keep it private.

Facebook Politics. Keep it private.

Facebook Politics are NEVER persuasive Facebook politics (posts about political identification) seem to be more and more commonplace today. I’m not so different from you. I have deeply felt political loyalties. However, if you are like me at all, you just cringe to...
Affinity programs and why they fail.

Affinity programs and why they fail.

Affinity programs and why they fail. Affinity programs and why they fail. Affinity Programs Rarely Create Affinity Almost all businesses from retailers to transportation companies have affinity programs designed to foster brand loyalty. Most work very poorly and often...
Predicting marketing success. A marketing metric.

Predicting marketing success. A marketing metric.

Predicting The Success of Marketing   Predicting marketing success   Marketing Success and The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Predicting Marketing Success....