Bodyform. Bloody, real, important?

Bodyform. Bloody, real, important?

Bodyform. Bloody, real, important? Tom Dougherty, CEO – Stealing Share 8 June 2016 Have you seen the new Bodyform TV commercial? Bodyform got me thinking. I started my career in brand building and advertising many years ago with Saatchi & Saatchi in London....
Preference. It’s amazingly flawed.

Preference. It’s amazingly flawed.

What’s wrong with preference? Tom Dougherty, CEO – Stealing Share 29 October 2015 Preference. It’s amazingly flawed. Why your preference is misguided A Bud Lite drinker once told me that Miller or Coors “would not cross these lips unless they were...
The SEC Brand is more important than team excellence

The SEC Brand is more important than team excellence

The SEC Brand. Power or Hype? Tom Dougherty, CEO – Stealing Share 29 November 2016 The SEC Brand No one manages its brand better than the SEC. How great is that SEC brand? Better than the real greatness of any of its member football teams. As brand guy, I give...
The rebranding method is all about the mindset

The rebranding method is all about the mindset

The rebranding method is all about the mindset Tom Dougherty, CEO – Stealing Share 15 September 2015 If you’re not all in on a rebrand, you’re not rebranding I’m about halfway through a book that’s transforming the way I see the world around me. The...
Mayweather Pacquiao a bust

Mayweather Pacquiao a bust

I’m an idiot. I should have known better but I couldn’t help myself in ordering the pay-per-view Mayweather Pacquiao boxing match. It was, as many of you who did the same thing know, a bust. It wasn’t just because I wanted Pacquiao to win (because I do think...
Changing Attitudes as a Dynamic in brand development

Changing Attitudes as a Dynamic in brand development

Changing Attitudes as a Dynamic in brand development Changing attitudes is the first step in persuasion   Changing attitudes, or more precisely, how to change attitudes is the first step in understanding human behavior and how to affect it. The brief video that...
Brand strategy development. Truth matters.

Brand strategy development. Truth matters.

Brand strategy development. Tell the truth. Does truth matter in brand strategy development? Brand strategy development. The Powerful Difference Between Perception and Fact Perception vs. Fact in Brand Strategy Development Brand strategy development is where it all...
Seasonal retail. Back to School Time in Retail

Seasonal retail. Back to School Time in Retail

Seasonal Retail Seasonal retail. Back to School Time in Retail Seasonal retail. When it is Back to School Time in Retail it is always more of the same Back to School is Seasonal Retail at its Finest Seasonal retail drives retail profits. When schools all across the...