Insurance Rebranding. They sure need it.

Insurance Rebranding. They sure need it.

MARKET STUDY: INSURANCE REBRANDING The insurance market. “Insurance companies— get away from the gecko and Flo, and move into something real.” Insurance rebranding. An Insurance Market Study. Our experience with insurance rebranding began when...
What went wrong with 7 Up? Everything.

What went wrong with 7 Up? Everything.

What happened to 7 Up? What went wrong with 7 Up? Everything. The 7 Up brand has all but disappeared The primary directive behind building any brand is that you must be single-minded. You can’t be everything to everybody. You must put a stake in the ground and, with...
Predicting marketing success. A marketing metric.

Predicting marketing success. A marketing metric.

Predicting The Success of Marketing   Predicting marketing success   Marketing Success and The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Predicting Marketing Success....
Branding Agencies. A list of our competitors

Branding Agencies. A list of our competitors

A List of Branding Agencies (At least that’s what they claim to be.) Branding Agencies. A list of our competitors. Branding Agencies and Branding Companies Stealing Share is an eponymously named rebranding company that commands first place in lists of top...
Looking critically at the Spotify brand

Looking critically at the Spotify brand

Looking critically at the Spotify brand Spotify is changing the way we listen to music The Spotify brand is an interesting case study on an emerging technology. At Stealing Share, we deeply appreciate companies seeking to be different and better than their...
Saving Sears.Too late? Probably.

Saving Sears.Too late? Probably.

Can anything save Sears? Saving Sears.Too late? Probably.   Maybe Sears can still be saved. Who is Sears and who is saving Sears? What IS the Sears brand? What do they represent? Where do we place them in terms of their brand and when do we think of them in terms...
Branding Investment Services – TD Ameritrade Wins!

Branding Investment Services – TD Ameritrade Wins!

TD Ameritrade Wins Branding Investment Services – TD Ameritrade Wins! Branding Investment Services means Trouble On Wall Street When branding investment services, investment companies and brokerage houses are ripe for the picking. And, TD Ameritrade is looking...
Effective branding. Stop wasting cash

Effective branding. Stop wasting cash

Brand Effectiveness Effective branding. Stop wasting cash Effective branding. Making Your Brand Work — WORK So, at last, you have a great brand. You worked hard with your branding agency, and they have developed a great brand that is sure to get you competitive...
Auto Industry Problems. A long list.

Auto Industry Problems. A long list.

The Car Industry Auto Industry Problems. A long list. Auto Industry Problems. Industry experts are just one part of the problem Auto industry problems cause branding issues. What is wrong with the auto industry branding? Simple. It is peopled with too many...
Insurance: Cutting advertising spending

Insurance: Cutting advertising spending

Insurance: Cutting advertising spending Few industries waste more advertising dollars than insurance   Mutual of Omaha’s “Wild Kingdom” was a mainstay of weekend television programming, starting in 1963. Viewers regularly tuned in to see what animals Marlin Perkins,...
Creating Preference in Destination and Tourism

Creating Preference in Destination and Tourism

Creating Preference in Destination and Tourism  Destinations and Tourism brands must think beyond features The destination and tourism downturn may very well be the last sector to turn around. Therefore, let’s examine the implications of this slowdown and contraction,...
Marketing Experts are the problem in retail

Marketing Experts are the problem in retail

The Marketing Expert Problem Marketing Experts are the problem in retail Marketing experts are the problem For a brand strategist, it is disheartening to see retailers rely on basic consumer attitudes about the retail market in general for good news, rather than...