Politically ignorant generation of sheep

Are we the generation of the politically ignorant?

politically ignorantThe word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are politically ignorant.

I worry about the future of my government because I live with generations of the ignorant. We have almost no sources of news today other than the slimy slanted broadcast news stations and broadcast news centers.

Things have changed and not all change is progress.

When I was a young person, the TV networks took news seriously. The vision of Walter Annenberg attempted to present the top news stories of the day in 30-minute segments every evening.

Some even adopted 60-minute formats and news anchors tried to present the facts. Editorial content was reserved for a few small moments every few weeks when the station’s editorial staff expressly present an opinion piece.

Politically ignorant was not Walter CronkiteThere were inherent reasons why this format worked. Americans, by and large, received or purchased a daily newspaper. These papers subscribed to international bureaus like the AP or UPI and the larger papers had reporters stationed all over the globe, collecting, dissecting and evaluating the validity of the world’s happenings.

The broadcast news bureaus were not designated as profit centers. They were part of the station’s charter to serve the public interest. No one confused or polluted the broadcasts or segments as entertainment. Few were politically ignorant.

When CBS, NBC, and ABC covered the political conventions, the news anchor (like Walter Cronkite or David Brinkley) watched the event and acted as a master of ceremony diverting the live cameras to the stories taking place on the convention floor.

Everyday beat reporters, like the soon to become famous Dan Rather and Tom Brokaw, asked hard hitting questions of Mayor Daley or Everett Dirkson.

What do we have today?

Drivel. Politically ignorant drivel.

Panels of talking heads replay scripted spin. The conventions themselves lack the drama of even the Academy Awards. The reason? All the outcomes and decisions are known before the convention itself. The result is ignorance.

Politically ignorantWho needs to make a considered decision when you can tune into any specific political broadcast and see and hear only from proselytizers and pundits that already agree with your pre-determined decisions?

How many Americans believe that Jon Stewart, Bill Maher and Bill O’Reilly are newsmen?

This lack of discourse makes ignorance comfortable and worse still acceptable. How many of you have heard of the Pulitzer Prize-winning web site called Politifact? It is a web site dedicated to political fact checking. It looks for misinformation on both sides of the aisle.

Today, if you are unhappy with the way government is working (or not working), I say that we get the government we deserve. And we deserve the government we get.

the results of being politically ignorantI am NOT outraged over Donald Trump’s political comments concerning Russians and emails. I AM outraged that his supporters are not providing any political incentives or consequences to stop this unfiltered crap.

Political benefits at what cost? Diplomacy works only through back doors not through bullying tactics. As a nation, we pretend to abhor bulling in our schools but we seem to have no problem rewarding it in the important geopolitical arena.

So what is the end result of political thought that is unchallenged and ignored? History tells us the unbelievable and the inconceivable happens when rational objection and forethought goes out the window.

When it is suggested that we could make ourselves safer and preserve our culture… the silent majority nods in agreement. Let’s put the Jews in camps.

Facebook Politics. Keep it private.

Facebook Politics are NEVER persuasive

Facebook Politics
Trump or Clinton or Sanders?

Facebook politics (posts about political identification) seem to be more and more commonplace today. I’m not so different from you. I have deeply felt political loyalties. However, if you are like me at all, you just cringe to see opposing views posted on Facebook by your friends. However, I don’t cringe when my friends post messages that agree with my bent. What’s going on here?

Its easy to dismiss this personal hypocrisy and blame it on the idea that we all Facebook Politicslike it when others agree with us.

I think that is true, for the most part. But it feels to me that we get our nose out of joint most often when our social media acquaintances post confident opinions on religion or politics.

Other topics don’t seem to bother me too much. I read them but they never ruffle my feathers. Facebook Politics and Facebook religion… well those are different beers altogether.

Facebook is an interesting and timely example of personal branding

For many of us, our Facebook page is the banner of our private brands. We use it to tell the world where we have visited, what we have eaten, what we have seen, who we love and.. what we believe (insert politics or religion here).

I’m no different. A search of my Facebook page reveals posts from my business’s blog, trips I have enjoyed with my wife, restaurant meals that were (sometimes) memorable, pictures of my family and grandchildren and very little more. I try not to post things that express my views on religion and try (sometimes I fail) to ignore political posts.

Facebook PoliticsWhy? Is it because I look at Facebook as a branding tool? Is it because I find posts from others on these topics occasionally offensive? I wish it were so simple.

The truth is that I avoid posts that talk about politicians, politics and religion because I am a student of persuasion. It’s part and parcel of what I do for a living. As a brand strategist, my goal is to position brands in a way that they become persuasive to prospects (and at the same time reassuring to customers).

Facebook politics as a focus seems futile to me. I know how difficult it is to change someone’s mind and I use every tool available to me as a professional brand guy to make the effort successful. I utilize research, competitive and market analyses, switching triggers and a projectable research based understanding of beliefs.

I know that the best way to change a behavior is to align a brand message with an existing belief held by the target audience you want to influence. When done with aplomb, you are not changing behavior insomuch a realigning a behavior with the self-definition of the target audience.

This process works because we are all prisoners of our belief systems. What we BELIEVE to be true (note that it does not have to be true, just believed) always controls our behaviors because it creates the needs and wants that control all of our actions.

Brand is self-identification

Coke is a major player in consumer packaged goods
Are you a Coke?

Usually, this self-identification is general—it forms a philosophy of our lives that gives us personal meaning and eliminates internal conflicts between what we do and what we believe.

Human beings naturally seek refuge in agreement and are repulsed by conflict. When you engage in a behavior that seems alien to your belief systems I can pretty much guarantee that you will eventually cease that behavior. We may be emotionally attached to Coca-Cola but we are not a COKE.

Religion and Politics are a different story. Depending on your bent, you ARE a Christian, Muslim, Atheist Buddhist, Hindu, or Jain. You ARE a Republican, Democrat, Independent, Socialist or Libertarian.

These are the fiber of your belief systems. Rarely are they challenged (as adults) without a catastrophic event.

What this means is that we form attachments to these ideas WITHOUT cognitive introspection. They are emotional beliefs not rational ones.

I know from commercial experience that ALL purchase decisions are emotional choices. They are not cognitive. We may believe we have rational reasons for the things we buy but they most often are rationalizations of an emotional choice. We back-fill the rational to defend the emotional precisely because we can’t abide internal conflicts.

An exercise in futility

Hillary Clinton LogoSo I ask you the question I ask myself, why post your religious views or political polemics on Facebook? Is Facebook politics worthy of your time and effort?

Nothing you say could possibly change someone’s mind because rational arguments, from either side of an issue, will not change anyone a jot. It is an exercise in futility.

A mentor of mine once told me that communication without purpose is at its best unconstructive and at its worst destructive. I think that has never sounded more true to me than hearing about Bernie, Donald or Hillary on Facebook.

We all are where we are and all we risk is offending those who do no agree with our own beliefs with a ZERO chance of changing someone’s mind. I actually believe that it makes others more entrenched in their beliefs. It’s human nature after all.

Gay Boy Scouts, soon gay Scout leaders

Former Secretary of State Robert Gates and now the leader of the Boy Scouts of America announced that it is time that the organization drop its ban on prohibiting gays from serving as Scout leaders. He received a standing ovation.

Well, it’s about time.

The Boy Scouts of America need to take a leadership position on gay rights.
The Boy Scouts of America need to take a leadership position on gay rights.

In the U.S., the tide has changed as far as public opinion is concerned on the civil rights and acceptance of gay citizens. Most Americans favor gay marriage and most Americans believe that gay citizens need their rights protected and discrimination eliminated.

What took the Scouts so long? Even this change of heart (but not a change in policy yet) is a lost opportunity for the Boy Scouts brand. The organization has sat too long on the wrong side of history. It was just another way in which the organization can be looked at as just slightly queer.

Brands must take the lead to remain important.

Brands that are trying to be for general audiences need to find ways to be slightly ahead of the curve…not way behind it. The Boy Scouts of America had demonstrated its narrow view of our general population (estimates are that more than 10% of the US population is gay). It has demonstrated that is is trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean and reverent. It can now also be accepting and tolerant. It currently does not speak these final two values in its Scout Law because the organization (not the Scouts themselves) had a moral compass that is less rooted in belief than it is in the process of what is right.

Brands remain important and urgent when they become thought leaders, not thought followers. I hope the Scout movement remedies this shortfall and grasp on what is right and important in the society it mines for new members. It has made strides, allowing gay Boy Scouts.

It needs to have a belief in inclusion. A belief that always stands on the right side of history because it finds its beginnings in a core belief in tolerance. How can tolerance in any way be a bad thing?

Or, it could touch its finder to its tongue, raise it to the breeze and wait to discover the wind’s own direction. It may seem quaint, like making your own compass with a magnetized needle in a floating cork, but the direction the wind is now blowing will extinguish its candle in a quick puff if it does not move forward.

Can’t wait until gay Boy Scouts are grown and allowed to lead in the organization that they invested their time and trust in.

Branding an Association or Organization – Think Differently

 Brand Development for Associations and Organizations

By Tom Dougherty

look outside the box when branding an association
Branding an association means looking at more than current membership

If your organization’s brand does not command greater preference or produce increased margins then you do not have an association brand — you have a business. The only reasons to invest in competitive branding of an association is to grow margins and/or increase your association’s preference. If your organization’s brand is not adequately delivering one of the afore mentioned values, then it’s time to take an honest look at your brand.

Too often the foundation of your association marketing strategy, your organization brand, is ignored when developing association marketing strategy and tactics. It is where your marketing strategy gets its permission to play that proves to be the most important part of your entire association’s marketing strategy. In The Art of War, Sun Tzu states, “Those known as sophisticated at strategy do not have unorthodox victories, are not known for genius or valor — because their victories contain no miscalculations,” and his thinking is point-blank. (Read more marketing wisdom from Sun Tzu here) The question now becomes, what constitutes an “unorthodox” victory in the organization and association marketing arena? How do you build an organization’s brand? The temporary victory that comes from developing an association’s marketing strategy without redeveloping or redeploying your brand strategy is anything but orthodox.

Branding As Marketing

At Stealing Share, we cross the boundaries because we know that your organization’s brand needs to steer your marketing strategy if it is to grow market share and increase your association’s preference. Branding an association or an organization means it must blend with the marketing organically.

When we discuss an association’s brand permission, we are referring to the permission attributed to the association’s brand by the organization members in order to accomplish a particular meaning, advantage, or occupy a specific brand position. Most association marketing strategies lack this permission because they have confused their association’s brand with their corporate proposition or product (association) attributes. As a result, the expensive marketing juggernaut fails to fulfill the organization marketing department’s expectations.

brand naming needs to follow the strategy
When branding an association look closely at the aspirations of the prospective members

The reason most marketing strategies fail is not because the organization’s strategy was wrong, rather because the marketing department was unable to observe the association’s brand dispassionately. Just take a look around and see how many people have no idea as to how they appear to others. Look, for example, how many bald men think the “comb over” is an effective disguise. People cannot see themselves as others do, and organization marketing departments quickly reinforce this fundamental truth when they step into the “corporate body” — unable to see itself dispassionately.

The corporate body sees its circumstances in terms of its own needs and wants. Such blindness presents an opportunity for visionary organization brands that are willing to see association brand development as central to its marketing development and not simply as something to be managed by the best intentioned of brand managers and marketing mavens. (Read more about untapped marketing power here)

How Marketing Has Changed

Brand is about persuasion because it is all about the beliefs that drive your target audience to covet the association brand. It is not static and needs to illuminate marketing activities and strategies that were submerged. Stealing Share is a brand development company, but branding an association without a concrete marketing strategy as part of its deliverables is like going to the finest restaurants in the world, deciding what it is you want to eat, and then eating the laminated menu rather than what you ordered. This meal has the same taste and nourishment value as tree bark.

Ad Agencies Are Not The Answer

The current organization and organization market environment is a living and breathing example of “Who Moved My Cheese?” The association market seems more competitive and crowded than ever, and new fresh marketing ideas are scarce. Promotions seem run of the mill, and they often reduce the association brand’s ability to command good margins and preference.

Collaboration with advertising agencies seems to be increasingly adverse because there is a growing gap between what the agencies consider great and the association brand’s understanding of outcome. Marketing messages tend to define category benefits (i.e. white sandy beaches, great weather, and outdoor activities if you were a tourism destination). The positioning differences only exist in the minds of the organization marketers and seem to be completely lost for the member.

Large gaps and incomplete perception in the organization market are good news for any association brand that is willing to undergo a rigorous and dispassionate brand overhaul. Are you willing to challenge everything for the sake of profits and preference? Are you willing to partner with outsiders who have the benefit of objective viewpoints? Are you willing to listen to your target market and build your entire marketing strategy on their beliefs and self-affirmation?

The worse news you can get from Stealing Share is that you are doing everything right — it is as good as it gets. Change and opportunity is always possible when you round the corner of the track and hit the gas at exactly the moment that your competition taps the brakes. We agree with Sun Tzu when he says, “Attack their weakness and emerge to their surprise.”

Business Management and A New Model for Effectiveness

A New Business Management Model 

This article is being written to show how the Whole System Model can improve business management. If only because business is the integral institutional instrument with which the Whole System accelerates its own transformation.

Reality is Malleable

We have all grown up regarding Reality as an incomprehensibly fragmented and disorderly collection of different systems, many of which cannot be integrated. This makes for confusion and conflict, among not only us as a species, but also between us and the rest of Nature. Every one of us struggles, throughout our lives, to make sense of the increasing complexity and turbulence that surrounds us. Managing businesses is likewise becoming increasingly difficult. There are ever-larger amounts of information raining upon us ever faster. It is becoming increasingly difficult to process all this information into meaning and clarity for better decisions. (Read how we utilize currents in behavior when branding)

Business  is hesitating because of the new model for effectiveness
We all make choices

Our deteriorating inability to integrate all this information into a coherent understanding of what is going on both within and outside a business is bewildering. Much of our efforts and investments for business continue to be expended wastefully, simply because our conventional fragmented and scattered knowledge of Reality is not up to the task of enabling us to make sense of everything that is going on around us. It is making it even more difficult to know the surest way to success.

We still make wrong decisions too often, and this results in wasteful expenditures of the limited resources we have. All this disorder, confusion, and waste is tragic, because it need not really happen. Scientists already know that Reality is NOT the way we regard it. They have known, now, for over a century, that Reality is NOT an incomprehensibly fragmented and disorderly collection of different systems, many of which cannot be integrated. On the contrary, Reality is actually a single integrated order of interrelated and interacting subsystems, comprised of components, structures, relationships, dynamics, and processes among them.

new model for effectiveness will make everything more efficient
Efficiencies result from connections

All we have to do, in order to make fewer wasteful business decisions, and instead become able to make more effective ones, is to correct the conceptual subsystem with which we interpret our experiences – to be more and more consistent with the systems nature of Reality. All we have to do is to replace our outdated and mistaken fragmented and disorderly conceptual framework – with the Whole System Model – to be consistent with the Whole System Order of Reality.


A Framework for Understanding the Market Reality

The Whole System Model is a conceptual framework for making sense of Reality as the single and integrated system it already is. As business is the primary engine of self-transformation within the Whole System, we must regard business operations as the cutting edge of change and begin to regard, understand, and manage business – with the Whole System Model. The Whole System comprises several domains and has three key feedback loops operating among them.

By getting familiar with these domains and feedback loops, and by understanding how interactions among them generate business, we will become ever less wasteful and ever more effective at business. This article will briefly explore the key domains and feedback loops in the Whole System, and how these work together to accelerate the Whole System’s self-transformation through business. Specifically, the article will provide a sense of the structure, relationships, processes of the Whole System, and our place and functions within it. We will discover that business is primarily about managing pre-existing dynamics in the Whole System, specifically, managing the unbundled domains and feedback loops that comprise the human component in the Whole System. (Read about research methods that are different)

Whole System Development

Before we look into the role of business in the Whole System, let us, for foundation’s sake, consider the development of the Whole System so far. Let us begin with the most familiar component that is matter-energy. Then we can gradually, step by step, layer after layer, overlay the development over matter-energy in order to constitute, first life, then responsive intelligence, and then humanity. We will see how the ‘human’ components and activities relate to, and interact with the base component of matter-energy generate business to accelerate the self-transformation of the Whole System.

The Domain of Matter-Energy – Nature

The domain of matter changes based upon the new model for effectiveness
What we believe creates what we see

For some time now, Science has been regarding reality as being made up of matter-energy. The laws of physics, inorganic chemistry, geology, and astronomy all show reality to be a complex and dynamic system. It is comprised of several layers of subsystems, universes made up of galaxies, which are made up of star/solar systems, which are made up of stars and planets, which are made up of gaseous, liquid and solid objects, which are made up of molecules, which are made up of waves/particles, and so on.

Sentience and Basic Life Forms

Then emerged the Sentience function, giving rise to new formations in the Whole System we call basic life forms, which can be mapped with sciences like organic chemistry, botany, biology, and combinations of these with material sciences such as biophysics. Basic life forms are formations of matter/energy that move to the tune of a different drummer than that of Raw Nature. Sentience is the intrinsic capacity of Reality to observe itself. Hence, Sentience may be regarded as Reality’s feedback function. Wherever Sentience is present in the system, there is a formation that is fundamentally different from other formations, feedback in the form of positive or negative experienced content, and motion that is different from the ‘blind’ movement of inanimate matter-energy, by virtue of being driven by the positive and negative responses by the formation.

new model for effectiveness has a feedback function
The feedback function will self-regulate

The positive or negative feedback to any experience is familiar to us as ‘emotion’. Such emotional feedback occurs in a spectrum ranging from extreme attraction to whatever is being experienced through the formation, or extreme repulsion to it, or any point between these two extremes of the spectrum. Hence with the emergence of basic life forms, three additional new orders emerged simultaneously in the Whole System, a) the life forms themselves, b) the Sentience function, and c) the new kind of motion of these life forms. The new kind of motion depended upon whether the feedback was positive (attractive sentient content) or negative (repulsive sentient content), and how much, or little, of either. Basic life forms that move according to such feedback are what we might call responsive complex systems. Because their motions responded according to the quality of their sentient content, their motions were different from the motions of the rest of matter-energy.

Sentience and Smart Life Forms

Then came yet other domains of the Whole System with we call smart life forms, which have been studied with sciences like the zoology of animals. Like basic life forms, smart life forms also involve Sentience. However, instead of merely responding immediately according to the experience that Sentience makes possible, these creatures can also COPY their experiences in an abstract ‘conceptual’ form, and STORE these copies of their experiences, RETRIEVE these as memories, and thus also interpret experiences based on similar earlier experiences, and respond to these interpretations, generating a new kind of motion in matter-energy. Smart Life Forms can respond not just to what is experienced by Sentience through them, but also to the memory of what followed the previous similar experience, even though, the following experience has not yet occurred this time around.

As such, these creatures represent more sophisticated feedback subsystems in the Whole System. Smart life forms therefore move in a way that is different not only from just the natural dynamics of insentient matter-energy forms, but in ways that are also different from the motions of basic life forms that move merely in direct response to what is experienced. Smart life forms go one step beyond and respond according to memories of experiences that followed prior experiences that are similar to the current experience. That makes these smart life forms anticipative complex systems.

Whole System chart showing the new model for effectiveness
The Whole System

The emergence of Anticipative Complex Systems gave rise to a completely new kind of feedback loop. Whenever creatures move in novel ways because of remembering the results of prior movements, they are anticipating (imagining) the possible result from the immediate experience. Finally came yet new part of the Whole System we can call transforming life forms. Transforming life forms which are being studied with sciences like psychology, cognitive science, sociology, politics, and economics.

Transforming life forms also involve Sentience and anticipation based on earlier experiences, but instead of merely being confined to anticipating according to past experience, these creatures can also PROCESS their prior experiences to develop sequential (causal) knowledge and speculative possibilities in the form of ideas. Also importantly, they are also able to transfer their processed memories in the form of both knowledge and ideas among one another via immediate and deferred linguistic media, such as conversations and books, newspapers, magazines, etc. This further enables these forms to organize themselves into various kinds of organizations such as governments, political parties, and businesses.

As such, transforming life forms have a much more sophisticated feedback subsystem in the Whole System than did anticipative life forms such as animals, and basic life forms, such as early life forms and plants. Above all, transforming life forms, i.e., human life forms are able to change their environment proactively by engaging in motions to transform their environment according to their experiences, knowledge, imagination, and communications.

At this time, the human species are the only known life forms that possess high intelligence and comprise instruments of the Whole System that are self-transforming. However, it must be said here that these high-intelligence life forms may eventually include some other life forms on Earth and possible extra-terrestrial life forms as well. In this diagram, for convenience, we have collapsed all non-human life forms with all other non-transforming forms. This enables us to distinguish the salient domains of the Whole System, i.e., the functions through which the Whole System transforms itself.

When marketing manufacturing companies you must consider the emotional connections
Manufacturing Companies are often too literal

Overall, this makes for several layers of reality within the Whole System Model. Of course, there is matter/energy, then basic life forms, then anticipative life forms, transformative life forms, and the motions and actions of all these layers of different motions in the matter energy dimension of the Whole System. Then we have the non-matter/energy dimensions or layers of the Whole System. These are Sentience, the Valuation function, the interpretive function, the imagination function, the action function, each of which, both individually, and in concert with other functions, transform all the other layers of the physical (matter-energy) and have even begun to transform the transformative life forms themselves via genetic tinkering, and technology based surgical procedures.

Business involves the organization of human forms in ways that accelerate the self-transforming capability of the Whole System. Over the last couple of hundred years, primarily through business organizations, initially such as the British and Dutch East India Companies, and since through other more recent businesses like Carnegie Steel, Standard Oil, Caterpillar, AT&T, ABB, Bechtel, General Motors, Boeing, IBM, HP, Microsoft and Google, to mention a minuscule few, there has been an accelerating explosion of self-transforming activity in on the planet Earth corner of the Whole System – in the form of the emergence of more and bigger cities, buildings, highways, railways, bridges, tunnels, dams, and all the other technological products and services so many of us take granted. When we regard business from the Whole System perspective, i.e., view IT via sentience and knowledge from within the Whole System; we must wonder what additional feedback functions were added, that made possible.

Building on Business Management

Business is changing. Branding Structure has changed. However the manner in which most organizations conduct business has not changed in many years. How do we look at effective brand management? How to we adjust the accepted brand theory to reflect these changes? To do so, we must first identify the different kinds of motions in the Whole System that arises from each of the different kinds of forms in the system. We will then identify the new domains that arise in the Whole System, and how business is the culminating function of these domains working together.

A new model for effectiveness is upon us. How will we react?
We must change what we do

We have already seen that Reality is a single substance, functioning as a Whole System; and that this Whole System is dynamic, perpetually generating forms of temporary duration, which then dissolve after existing for various durations, only to re-form to generate other forms. We have also seen that the Whole System functions (moves) through six different kinds of forms. We have also learned from the deepest nature of the substance of Reality, quantum mechanics, that consciousness (sentience) is present in it, and influences the movement of quantum particles at this deepest level. However, it must be understood that all the known universes, galaxies, stars, planets, especially the planet earth, their respective moons, the asteroids, all the oceans, seas, lakes, rivers; all the land masses on earth, including mountains, plains, all the life forms, including plants, animals, and humanity, contain just seven kinds of forms, each operating with one or more of six distinct functionalities that make each of these kinds of forms move differently from the others.

1. Inanimate Forms.

By far the largest kind of forms is the one that might be called inanimate. To the best of our current knowledge, almost all of the substance of physical reality, i.e., well over 99% of all of the substance comprising the universe (or universes) – is made up of inanimate forms of different sizes, shapes, and structure. These inanimate forms, although inanimate, are, like the rest of the universe/s in perpetual motion. So the motions that these inanimate forms undergo are entirely mechanical, based on the preexisting momentum and the flows and forces operating in and around them. To the best of our knowledge to date, all the substance that make up the remaining five ANIMATE kinds of forms add up to less than even a single percentage point of the substance of all of Reality. The inanimate forms are not known to be influenced by the presence of sentience in any way.

Brand positioning will be affected by this new model for effectiveness
Brand positioning is key to everything

This is because, even if the sentient function is latent among them, the momentum around and within them so deterministically confines their existing motions, that Sentience could not have influenced their motion in any way. Reacting Animate Forms. On the third planet of the immediate solar system, can be found all the remaining five kinds of forms; i.e., kinds of forms that are animate, because they all move differently from the way that inanimate forms move. Unlike the first and dominant inanimate kind of forms, these five kinds of forms are all influenced by the experiencing function of 2.Sentience.

These five animate kinds of forms are all influenced by the Sentience function; i.e., each of these animate kinds of forms are sentient of the immediate environment surrounding them, and accordingly, move according to the specific kind of experiences that arise from the functioning of Sentience through them. The most elemental of these five are familiar to us as basic life forms. It is interesting to note that the motions of basic life forms are influenced differently via sentience of their immediate environment, according to whether their environment is favorable or unfavorable to their continuing existence, i.e., according to whether they are attracted to, or repulsed by the environment being experienced. This attraction or repulsion may be said to constitute an emotional ‘valuation’ of every kind of experience, or feedback content. Examples of such basic life forms might be single-celled organisms that have not yet developed the ability to store their experiences in genetic content that can be passed on genetically to future generations of replications.

2. Anticipative Life Forms (via genetics).

Then there are the kinds of forms through which Sentience not only experiences their immediate environment, whether attractive or repulsive, but their specific motions are influenced, not just by their immediate experience of their environment, but also via their genetic storage and retrieval of feedback content experienced by previous generations of replication their kind of forms.

This genetic ‘information’ which also includes positive or negative emotional valuation charges, enables these kinds of forms to anticipate experience according to their ‘recognition’ of prospective imminent experiences before the experiences actually occur, and they react, not only react to their immediate experiences, but also to such genetically driven ‘recognition’ of prospective imminent experiences. Examples of these genetically anticipating life forms might be single or multi-cellular organisms like plants that have developed the ability to store transfer experiential content genetically to future generations of replication, but have not developed the ability to store experiential content conceptually, through the same form that had the experience in the first place

3. Proactive Life Forms (via concepts).

Then there are the kinds of form through which Sentience not only experiences their immediate experience through genetic recognition, and directly, but also through recognition. They do this via stored experiences that had occurred earlier, and operate not only genetically, but also conceptually, via abstract copies of earlier experiences that are stored in within the forms of the kind of forms that experienced them earlier.

These future generations of sentient forms through which experiences (feedback content) obtained with Sentience are copied and stored as abstract concepts, enabling them to move according to anticipation of consequences similar to those had with earlier experiences, without having to wait a generation for the earlier experience to become available via storage. This enables these kinds of forms to move differently from inanimate forms, basic life forms, and genetically anticipating life forms. Examples of these conceptually anticipating life forms might be most mobile creatures of nature, such as insects and most animals.

4. Concept-processing Life Forms.

These are the kinds of forms in which experiences obtained with Sentience are not only copied and stored as concepts, but are also processed into inferences (interpretations) and ideas (imaginations). This enables these forms to move not only according to immediate experiences, but also anticipatively via genetics and concepts, but also interpretively and imaginatively, thereby enabling them to move differently in many more ways than the all the other kinds of forms we have discussed so far. Examples of these Concept-processing Life Forms are mostly advanced primate forms, and especially early hominids.

5.Linguistic-Concept-transferring and sharing Life Forms.

The Whole System is a new model for effectiveness
Businesses will make choices

These are the kinds of animate life forms that not only possess all the capabilities of the kinds of life forms we have discussed so far, but can also transfer stored and processed concepts among other units of such life forms through the sensory medium of language. Examples of such life forms are human families, tribes, organizations, and the entire species – humanity. For the purposes of convenience, let us collapse all the different kinds of inanimate forms and motions OTHER than the last one, Humanity into just two kinds of physical substance: Insentient and inanimate forms and motions on the one hand, and Humanity’s forms and motions on the other. In addition to these forms and motions, we have also identified four new broad functionalities that emerged, in addition to the physical substance of the Universe, or the Whole System.

These four additional functionalities are: a. Sentience, b. Emotional Valuation, or qualitative feedback content. c. Processed Knowledge, generalities about the way things are; d. Processed Imagination, generalities about possibilities. When we look closely at the two broad kinds of physical forms and motions, and add, to them, the four new domains that emerged, we discover three dynamics that are perpetually operating through every human form, transforming the world in the process:

  1. Perpetual Expansion. This means that to every ‘human’ point of Sentience in the Whole System, there is always new kinds of content accumulating over and above all the kinds of content that have already occurred.
  2. Spiral Influence. This means that there is a perpetual spiral operating among the following four domains: 1. Factual conceptual content – (conceptual substance) 2. Imaginative conceptual content – (conceptual substance) 3. The motions of human forms – (physical substance) 4. Changes among all the remaining five domains – (physical substance). Spiral Influence is a cycle (spiral over time) that flows through both physical and conceptual substance in a single ecology. What is known (conceptual) influences what is imagined (also conceptual). What is imagined influences what is done (physical). What is done influences what changes in the world (physical), what changes influence what is known, what is known influences what is imagined, what is imagined influences what is done, what is done influences what changes in the world, and so on and on and on…
  3. Sentience-based valuation. This is the perpetual assignment of positive or negative value on whatever is experienced by sentience. The attraction or repulsion, and the degree of either dynamic that results from sentience noticing anything, whether it’s something physical or conceptual, whether it’s something known, or something imagined, whether it’s something being done or some change that results. The six domains of the Whole System, Sentience, Emotional Valuation, Knowledge, Imagination, Human Action, and Physical Change in the world, together with the three dynamics, Perpetual Expansion, Spiral Influence, and Sentience-based Valuation, are the means by which the Whole System keeps transforming itself on a continuing basis. It is these six domains and these three dynamics that give rise to more and bigger cities, buildings, highways, railways, bridges, tunnels, dams, and all the other technological products and services so many of us take granted. And what is business? And what is its role in the Whole System? Business is the human organizing principle that accelerates the dynamics. Wherever business is, competing to accomplish things with less waste, and more value, modes of human organization are continuously being created that generate ever more transformation of ever more kinds, in ever quicker ways. This is why business is the organizing principle by which the Whole System keeps transforming itself.