Politically ignorant generation of sheep

Politically ignorant generation of sheep

Politically ignorant generation of sheep Tom Dougherty, CEO – Stealing Share 28 July 2016 The news industry is not doing us any favors The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are...
Facebook Politics. Keep it private.

Facebook Politics. Keep it private.

Facebook Politics are NEVER persuasive Facebook politics (posts about political identification) seem to be more and more commonplace today. I’m not so different from you. I have deeply felt political loyalties. However, if you are like me at all, you just cringe to...
Gay Boy Scouts, soon gay Scout leaders

Gay Boy Scouts, soon gay Scout leaders

Gay Boy Scouts, soon gay Scout leaders Tom Dougherty, CEO – Stealing Share 22 May 2015 How can tolerance be a bad thing? Former Secretary of State Robert Gates and now the leader of the Boy Scouts of America announced that it is time that the organization drop...
Branding an Association or Organization – Think Differently

Branding an Association or Organization – Think Differently

Branding an Association or Organization – Think Differently Organizations and associations need brands too   If your organization’s brand does not command greater preference or produce increased margins then you do not have an association brand — you have...
Business Management and A New Model for Effectiveness

Business Management and A New Model for Effectiveness

Brand Business Theory Business Management and A New Model for Effectiveness A New Business Management Model  This article is being written to show how the Whole System Model can improve business management. If only because business is the integral institutional...
Changing Organizational Structure

Changing Organizational Structure

The Changing of Operations Changing Organizational Structure Changing Organizational Structure. Business Organization Needs to Change Business is changing. Branding Structure has changed. Changing organizational structure is often needed. However the manner in which...
Cautionary tales for a board of directors

Cautionary tales for a board of directors

Cautionary tales for a board of directors The role of a Board of Directors in branding   The responsibilities of a board member swing wide, ranging from the minute details to big-picture directions and approvals. However, many boards of directors rarely tackle the...
Marketing Associations and Organizations

Marketing Associations and Organizations

The Marketing of Associations and Organizations Marketing Associations, Groups, and Organizations Marketing Associations. You Exist in a Competitive Market When marketing associations, the idea of “stealing share,” growing share, or even the fundamental idea of...
Grow Market Share. Branded House or House of Brands

Grow Market Share. Branded House or House of Brands

Branded House or House of Brands Grow Market Share. Branded House or House of Brands If you want to win by growing your market share there is a better way. A smarter way, than the traditional advertising and marketing strategy and tactics. However, it requires looking...
Public Policy. Changing Behavior

Public Policy. Changing Behavior

The Branding of Public Policy Public Policy. Changing Behavior Making Associations and Public Policy Persuasive Welfare Reform In public policy, When faced with the challenges of welfare reform, Philadelphia utilized strategic advertising to change behavior. The brain...