Powerback Rehabilitation

Powerback Rehabilitation

Powerback Rehabilitation Powerback Rehabilitation Powerback Rehabilitation by Genesis HealthCare. The most important thing people want from a rehabilitation facility is to get home as soon as possible. They want their power back, so that’s what Stealing Share...
Better Marketing. HR? Be Emotional.

Better Marketing. HR? Be Emotional.

Unbundle HR Better Marketing. HR? Be Emotional. Better Marketing. Get the Most Out of Your HR — By UN-BUNDLING Them Better marketing is all about humans. Almost all of us think of one another as individual human beings. This way of thinking about one another is...
Rebranding ROI. CFO by the numbers

Rebranding ROI. CFO by the numbers

The ROI of Rebranding Rebranding ROI. CFO by the numbers Rebranding ROI Just Good Business Rebranding ROI falls to the CFO. A CFO is usually tapped to be the catchall when it comes to corporate spending and finance. As the economy shrank, it was the job of the CFO to...
CEO and branding. Slay all the sacred cows

CEO and branding. Slay all the sacred cows

The CEO and Rebranding CEO and branding. Slay all the sacred cowsre The Role of the CEO and branding What is the role of the CEO and branding? As the CEO of your company you are responsible for the bottom line. You have departments assigned all sorts of activities...
Business Management and A New Model for Effectiveness

Business Management and A New Model for Effectiveness

Brand Business Theory Business Management and A New Model for Effectiveness A New Business Management Model  This article is being written to show how the Whole System Model can improve business management. If only because business is the integral institutional...
Effective marketing. The COO has a big role

Effective marketing. The COO has a big role

The COO Napoleon Knew Marketing Was a From of Warfare Effective marketing and how the COO can effect it Effective marketing often leaves the Chief operating officers with little to no opportunity to participate in the marketing of a company. But they are crucial to...
Future Branding. Manage Your  Messaging

Future Branding. Manage Your Messaging

Future Branding Future Branding. Manage Your  Messaging Future Branding. Brand Organization for the next 20 Years Aligning Everyone in Future Branding To Effectively Manage Messaging Future branding. Business is changing. Brand organization has changed. However the...
CEO Brand leadership. The province of the CEO

CEO Brand leadership. The province of the CEO

Brand Leadership CEO Brand leadership. The province of the CEO CEO Brand Leadership. WHERE BRAND OFTEN FAILS: AT THE CEO LEVEL?  HOW IS THE CEO AND BRANDING LINKED? As CEO of your company, you might best be represented by the Janus figure of mythology. Your visage...
Changing Organizational Structure

Changing Organizational Structure

The Changing of Operations Changing Organizational Structure Changing Organizational Structure. Business Organization Needs to Change Business is changing. Branding Structure has changed. Changing organizational structure is often needed. However the manner in which...
Cautionary tales for a board of directors

Cautionary tales for a board of directors

Cautionary tales for a board of directors The role of a Board of Directors in branding   The responsibilities of a board member swing wide, ranging from the minute details to big-picture directions and approvals. However, many boards of directors rarely tackle the...
Improving marketing is all about stealing share

Improving marketing is all about stealing share

The CEO. Better Marketing Improving marketing is all about stealing share Improving marketing and the CEO. The Main Relationship Every company claims to want to grow market share and I believe all of them want to. The question then arises, “Why do most fail?” I will...
Branding Supermarkets. Trouble Ahead.

Branding Supermarkets. Trouble Ahead.

The Supermarkets Branding Supermarkets Why don’t they try branding supermarkets Branding supermarkets? It may come as a surprise to the category of supermarket chains to learn that almost to a fault, none of them owns a brand. They think they do, but they do not. The...