Facebook product ads are coming

Facebook product ads are coming

Get ready, Facebook friends. Big Brother is about to be in your face in greater force than ever. Facebook has announced it will show product ads to users that allow brands to show off multiple offerings and, in some cases, their entire inventory. Now, before you think...
Amazon tablets fail to catch fire. Whoops Amazon?

Amazon tablets fail to catch fire. Whoops Amazon?

Amazon tablets fail to catch fire Tom Dougherty, CEO – Stealing Share 14 October 2014 Should Amazon even make a tablet? A few weeks ago, Amazon tablets were announced: the Fire HDX 8.9, 7, 6 and Kid’s Edition, as well as an updated E-Reader that Amazon is...
Fantasy sports has changed the way we watch

Fantasy sports has changed the way we watch

Fantasy sports has changed the way we watch Tom Dougherty, CEO – Stealing Share 2 September 2014 Fantasy sports has made us root for players, not teams I like to pull for teams. Fantasy sports teams just don’t get my blood going. Mostly, I enjoy college...
Amazon Drones. It’s in the DNA.

Amazon Drones. It’s in the DNA.

Amazon Drones Tom Dougherty, CEO – Stealing Share 7 August 2014 Belk Department Stores — Modern. Southern. Style. Amazon drones There has been a lot of talk recently about the Amazon drones being used for personalized delivery. It’s too bad that, when we think...
eToys Failure. What went wrong?

eToys Failure. What went wrong?

The failure of eToys eToys Failure. What went wrong? eToys failure. The Loss of a Great Brand eToys failure is From Fairchilds Brand Marketing Many years ago I was compelled to run out and purchase a CD from a Hawaiian folk singer names Israel Kamakawiwo’ole after...

In a sea of uniformity, farmersonly.com is different

I was in my family room recently watching a basketball game when I got a text from my wife saying, “Forgive me, but I have to check out farmersonly.com.” In a matter of a minute, I got another text saying, “Damn, I have to enter an email address, but go to YouTube and...
Pandora vs. iTunes Radio, who will win?

Pandora vs. iTunes Radio, who will win?

Who do you listen to: iTunes Radio, Pandora or Spotify? Here’s my guess: You listen to a mix of all of them. The launch of iTunes Radio more than a month ago produced calls for the demise of Pandora, simply because everything Apple touches is magic and it would have...

GEICO ad example of online news services needing to grow up

You know the commercial. Halfway through the GEICO commercial, one nerdy musician says to the other, “You know, Ronny, folks who save hundreds of dollars by switching to GEICO sure are happy.” And the other asks, “How happy are they, Jimmy?” Well, I wasn’t...

Spotify’s streaming radio is close, but change is still necessary

Several months ago, Stealing Share wrote a three-part series on the streaming musical site, Spotify. With this series, we analyzed what Spotify was doing well and where it should hone its rebranding efforts. At the time, we suggested that one of the mistakes Spotify...

Ironically, the Super Bowl heralds traditional media’s demise

In this day and age of hyper-segmentation, with broadcasters and media providers developing programming for a specific audience (i.e., those they deem they can market to), there is still a single bastion of commonality that brings consumer segments spanning the gambit...

The death of USPS by a thousand cuts

I have yet to find a company that has succeeded by taking what has already failed at and made it worse in order to achieve improvements. However, USPS looks it will give it a whirl. The USPS is in a bad spot financially. Trying to regain viability while down...