Nike store showing retail how to look ahead

Nike store showing retail how to look ahead

Nike store showing retail how to look ahead   Tom Dougherty, CEO – Stealing Share 14 November 2016   Retailers looking for a better in-store experience should take note   If you’ve been reading the new articles on this site (and blog), you’ll...
Arnold Palmer, a pioneer and a dealer in hope

Arnold Palmer, a pioneer and a dealer in hope

Arnold Palmer, a pioneer and a dealer in hope Tom Dougherty, CEO – Stealing Share 26 September 2016 He was a giant in many areas It doesn’t take a brand strategist to figure out the appeal of Arnold Palmer. He was one of us. Before Palmer, golf was a sport for...
The genius of Phil Knight of NIKE

The genius of Phil Knight of NIKE

The genius of Phil Knight of NIKE Tom Dougherty, CEO – Stealing Share 6 June 2015 The genius of Phil Knight of NIKE  I’m a little late to this, as we’re all caught up in the US women’s World Cup victory, Fourth of July weekend and, for a the minor few, Donald...
NIKE brand and the Secrets to differentiation.

NIKE brand and the Secrets to differentiation.

The Nike Brand NIKE brand and the Secrets to differentiation. The Nike brand did it. Dare to Be Different In the media crazy world in which we live, when the Nike brand presents a new tag line, or Mr. Potato Head rises from pop culture purgatory to represent a modern...
Nike ad does LeBron James no favors

Nike ad does LeBron James no favors

Nike ad does LeBron James no favors Tom Dougherty, CEO – Stealing Share 1 November 2010 The response to criticism comes off as arrogance There are some in the sports world calling the new Nike ad, featuring LeBron James in an attempt to rescue his image after...