The US brand. What is the United States of America?

The US brand is under siege. Is anyone else worried about the future of the US?

The US BrandI don’t mean in terms of which candidate you support in the upcoming election. There are sane people on both sides of that debate. I’m talking about the very fabric of what it means to be a citizen of the US brand. An American.

At our root, we claim to be a nation bound by a Constitution that dictates our civil behavior. Since the election of Washington until Lincoln, every election has been followed by a peaceful transition of power. It is what it means to be an American.

The one time that process failed was in 1860 and it resulted in a bloody war that ended in the complete defeat of those that opposed union. The debate for peaceful transition had been decided once and for all with an anything but peaceful five years of blood soaked division. I believe, despite all of the posturing today, that this election will also be a peaceful transition of power from the incumbent to the newly elected leadership.

The US brand has been under siege in the past

I don’t think I am alone in looking back upon the last decade with a bit of distain. Our national genius for compromise has been replaced by vitriol and obstruction. When FDR was first elected, humorist Will Rogers said, “Well, if he gets to the White House and it catches fire and burns to the ground, we will say at least he got something started.” Just like Will, I have become weary of partisan posturing and I want to get SOMETHING done.

The US BrandMy worry is not over the election itself, although the personal attacks are hard to hear. After all, one of these two candidates will be our next President. In many ways, I would love to hear what each candidate will do to help our country if they lose. My sincere hope is that either candidate will try their best when elected. That is the minimum I think we can expect. The rest is just politics.

What REALLY worries me about the US brand? A fear that, as a nation, we might be ungovernable in the future. A large percentage of those that are voting say they do not trust the information published from our government. They do not trust what they read in the news and they do not trust our elective process. I then wonder how they plan on making America Great Again or becoming Stronger Together?The US brand

If you don’t read the news, where are you getting your information? If you don’t believe anything the government says or publishes and don’t believe in the right of the majority to rule— well you don’t believe in our Constitution.

I can’t wait to read comments on this post. In the past, my worst fears have been realized in those comments. Aggressive and hateful bloggers post comments that prove my point. They did not read what I had to say.

Until we address the basic problem, which is IGNORANCE, we have a broken system with broken constituents. Just remember that the root of the word ignorant means to IGNORE.

Galaxy Note 7 fire hazard disaster

Galaxy Note 7 fire hazardThe Samsung Galaxy Note 7 recall because of the Galaxy Note 7 fire hazard has me thinking. What if any long term effect could this Galaxy Note 7 fire hazard have on the BRAND of Samsung?

Sure an exploding or smoldering smart phone is not a product feature in even the most optimistic consumer’s mind. But could this product recall seriously and permanently damage this mega-brand consumer products company?

In a word. Maybe.

Brands have meaning to consumers and great brands have great emotional meaning to customers. They associate with that brand meaning and, because that association should be about the customer and not the product, it becomes personal.

Galaxy Note 7 fire hazardNike has a premier consumer product position, not because it makes the best athletic shoes, but because Nike means the wearer feels like a winner. It’s the Nike promise that you should just do it. Forget the distractions. Keep focused because YOU are a winner for choosing Nike (read about the NIKE brand here). That is the power of BRAND.

I am trying to think about Samsung. What does the brand MEAN? Does the Galaxy Note 7 fire hazard in any way damage that association? I think it does and here is why.

Samsung is the largest electronics company in South Korea. It makes quality products and has infiltrated almost every category of consumer electronics. But it has a very poorly defined brand promise.

Galaxy Note 7 fire hazardLacking that emotional connection, it has allowed the consumer to position it as a value brand. That means Samsung is lower priced than the competition but are generally well made and dependable.

It might not be fair to dis Samsung as lacking in innovation but I think the market does not view it as being an innovator in any way. It is a fast follower, often copying the market leader’s products with a slightly cheaper (value) positioning.

This model has allowed them to steal the thunder from many storied brands. Take Son (Read about the Sony brands here) for instance. Its Trinitron TV brand reinvented the category.

Sony even led the way in flat screen innovation. But Samsung copied those products and dared to make side by side comparisons of product features — all with a value twist. The result? Growth in market share.

Galaxy Note 7 fire hazard has reshaped the smart phone pecking order

Same is true with the smart phone. Everyone knows the category was invented by Apple. Even the courts backed up that statement. Samsung entered the category with a cheaper reproduction and an nearly all-open sourced operating system. Side-by-side comparisons with the iPhone showed similar capabilities at about 50% of the cost.

Galaxy Note 7 fire hazardBut the Galaxy Note 7 fire hazard has undone much of that value cache. The great enemy of value brands is an underlying and almost universal human belief that, at the end of the day, you ALWAYS get what you pay for.

Customers who invest their emotional soul to value brands sit around waiting for the shoe to drop and hoping it does not. Want proof? Ask Value Jet.(Read about the fire that burned up an airline here: ValueJet). A failure by a low cost provider can be fatal to the brand.

Galaxy Note 7 fire hazardI worry that all the problems and bad press over the Galaxy Note 7 fire hazard feels like the shoe has dropped. (You are reminded of it every time you fly on a US passenger airline because they warn you before boarding that, having a Samsung Galaxy Note 7 turned on or charging, is forbidden because of the recall.)

To survive, Samsung might have to double down on its value proposition and make the risk worth the reward by gutting its profit margins.

Or it could call us and we could help them create a REAL brand that incorporates brand repair with a new juggernaut of meaning. Samsung won’t call however. It thinks brand is a logo and name. But there is no need to change either. There is a need to change the meaning.

Politically ignorant generation of sheep

Are we the generation of the politically ignorant?

politically ignorantThe word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are politically ignorant.

I worry about the future of my government because I live with generations of the ignorant. We have almost no sources of news today other than the slimy slanted broadcast news stations and broadcast news centers.

Things have changed and not all change is progress.

When I was a young person, the TV networks took news seriously. The vision of Walter Annenberg attempted to present the top news stories of the day in 30-minute segments every evening.

Some even adopted 60-minute formats and news anchors tried to present the facts. Editorial content was reserved for a few small moments every few weeks when the station’s editorial staff expressly present an opinion piece.

Politically ignorant was not Walter CronkiteThere were inherent reasons why this format worked. Americans, by and large, received or purchased a daily newspaper. These papers subscribed to international bureaus like the AP or UPI and the larger papers had reporters stationed all over the globe, collecting, dissecting and evaluating the validity of the world’s happenings.

The broadcast news bureaus were not designated as profit centers. They were part of the station’s charter to serve the public interest. No one confused or polluted the broadcasts or segments as entertainment. Few were politically ignorant.

When CBS, NBC, and ABC covered the political conventions, the news anchor (like Walter Cronkite or David Brinkley) watched the event and acted as a master of ceremony diverting the live cameras to the stories taking place on the convention floor.

Everyday beat reporters, like the soon to become famous Dan Rather and Tom Brokaw, asked hard hitting questions of Mayor Daley or Everett Dirkson.

What do we have today?

Drivel. Politically ignorant drivel.

Panels of talking heads replay scripted spin. The conventions themselves lack the drama of even the Academy Awards. The reason? All the outcomes and decisions are known before the convention itself. The result is ignorance.

Politically ignorantWho needs to make a considered decision when you can tune into any specific political broadcast and see and hear only from proselytizers and pundits that already agree with your pre-determined decisions?

How many Americans believe that Jon Stewart, Bill Maher and Bill O’Reilly are newsmen?

This lack of discourse makes ignorance comfortable and worse still acceptable. How many of you have heard of the Pulitzer Prize-winning web site called Politifact? It is a web site dedicated to political fact checking. It looks for misinformation on both sides of the aisle.

Today, if you are unhappy with the way government is working (or not working), I say that we get the government we deserve. And we deserve the government we get.

the results of being politically ignorantI am NOT outraged over Donald Trump’s political comments concerning Russians and emails. I AM outraged that his supporters are not providing any political incentives or consequences to stop this unfiltered crap.

Political benefits at what cost? Diplomacy works only through back doors not through bullying tactics. As a nation, we pretend to abhor bulling in our schools but we seem to have no problem rewarding it in the important geopolitical arena.

So what is the end result of political thought that is unchallenged and ignored? History tells us the unbelievable and the inconceivable happens when rational objection and forethought goes out the window.

When it is suggested that we could make ourselves safer and preserve our culture… the silent majority nods in agreement. Let’s put the Jews in camps.

MSNBC and its lack of brand personality

Love it or hate it, Fox News has a brand and that’s the single reason why it leads in the cable news ratings by a large margin. With news that MSNBC will shake up its primetime lineup to jump start its lagging ratings, it would behoove the network to think less about what personalities it puts on the air and more about what personality the network itself presents.

To be fair, MSNBC is second, while CNN is third. CNN has its own problems of which I’ve laid out before, but the point is that both of them are too concerned with the personalities they put on the air and not enough on what the whole network means.

The constant handwringing at MSNBC comes as viewership dropped 27% from February of last year and a whopping 48% among viewers age 25-54.

Basically, MSNBC is in a free fall.

So here’s MSNBC’s plan, according to Politico. All in With Chris Hayes will be moved, Politics Nation with Al Sharpton will now air on the weekends and the network is going to trot out new faces.

MSNBC once thought this guy would save the network.
MSNBC once thought this guy would save the network.

This is the hamster wheel MSNBC is running on and it won’t work. Changing out this show for that one, introducing a new host and coming up with a new catchy phrase to describe said show is more turns on the wheel.

Fox News, while sporting well-known hosts like Bill O’Reilly, could change out shows and see very little change in its viewership. That’s because its loyal audience knows what the network stands for and, therefore, they become loyal to the network, not the personalities, because of it.

What MSNBC must stand for does not have to be a spot on the political spectrum. In fact, I have long urged CNN that it must stand for the voice of reason but it keeps falling into the same trap with The Situation Room with Wolf Blitzer, Erin Burnett OutFront and Anderson Cooper 360. Shows focused on personalities.

Those may be fine shows, but few tune in because CNN as a brand doesn’t mean anything.

What networks like MSNBC are doing is akin to BlackBerry trotting out new product features and wondering why it can’t make any inroads into Apple’s market share.

Start with the brand first, then it doesn’t matter who you put on the air.

Flipboard has changed this blog

I always find it interesting how the patterns of our life evolve into new patterns.

My job, as a brand guy, is to take notice of those patterns and ask why they exist in the first place.

And so, I have noticed a change in myself and habitual patterns, even when it comes to writing this blog. In the past, I would begin the day by scouring over a host of news websites: Huffington Post, Yahoo!, USA Today and the New York Times, to name a few. I read up on business happenings and connect myself to an idea within a relevant story to my business.

But now, things are different. My process matured into something new.

My new daily routine.
My new daily routine.

What happens when I find that story and need a little more info to tell it? That’s when I turn to the most reliable, self-curated news app I am aware of: Flipboard.

The app is an elegant, create-your-own news magazine. I can search any topic and a litany of articles from around the web are presented in a well-crafted “flipbook” about that topic.

This doesn’t leave me without the headlines. I can always check out the sites, “Daily Edition” or choose “news” as a topic choice.

Why did my blogging pattern change?

It’s simple. I wanted the ability to choose the news I wanted to help me tell the stories I wanted, and not have that process dictated for me.

Flipboard gave me that control.