Galaxy Note 7 fire hazard disaster

Galaxy Note 7 fire hazard disaster

Samsung is on fire Tom Dougherty, CEO – Stealing Share 13 October 2016 Galaxy Note 7 fire hazard disaster The Samsung Galaxy Note 7 recall because of the Galaxy Note 7 fire hazard has me thinking. What if any long term effect could this Galaxy Note 7 fire hazard...
Verizon’s purchase of Yahoo makes little sense

Verizon’s purchase of Yahoo makes little sense

Verizon’s purchase of Yahoo makes little sense   Tom Dougherty, CEO – Stealing Share 25 July 2016  The meeting of mismatched brands   My first question upon hearing that Verizon is paying $4.8 billion to buy Yahoo was: Why would Verizon do that?...
Telecom Branding – Growing market share

Telecom Branding – Growing market share

Telecom Branding – Growing market share How to steal market share in telecom   Telecom branding is difficult, especially when you need to grow market share. But how to accomplish it is interesting and telling in today’s competitive telecom branding climate....
Advertising on Mobile Phones: Get Permission First

Advertising on Mobile Phones: Get Permission First

Mobile Marketing Advertising on Mobile Phones: Get Permission First Mobile Marketing This is an article written a while back that still has resonance despite acquisitions and mergers. Alltel is gone a a separate entity but the rules of permission still applies By Tom...
Rebranding Mobile Phones Carriers. The End User.

Rebranding Mobile Phones Carriers. The End User.

The Mobile Carriers Rebranding Mobile Phones Carriers. The End User. Rebranding Mobile Phone Carriers and the changing world This market study of Rebranding Mobile Phone Carriers is in the process of being updated. Still the lessons imparted here are still valuable...