Promotions won’t make millennials loyal

Promotions won’t make millennials loyal

Millennials  Tom Dougherty, CEO – Stealing Share 15 August 2016 Promotions won’t make millennials loyal The holy grail of brands and advertisers is reaching millennials, that misunderstood demographic that represents the future of every brand. This is the...
Urban Outfitters and vinyl records

Urban Outfitters and vinyl records

Urban Outfitters taking a step back Tom Dougherty, CEO – Stealing Share 15 March 2016 Urban Outfitters and vinyl records I am a child of the 60’s and proud of it. In fact, a greater majority of my brand beliefs are rooted in ideas that sprang forth at that...
The brand of Cam Newton

The brand of Cam Newton

The brand of Cam Newton Tom Dougherty, CEO – Stealing Share 3 February 2016 Cam demonstrates emotion. So get over it. The quarterback matchup in Super Bowl 50 is going to be fierce, with the old guard (Peyton Manning) facing the new one (Cam Newton) in a battle...
Rebranding Mobile Phones Carriers. The End User.

Rebranding Mobile Phones Carriers. The End User.

The Mobile Carriers Rebranding Mobile Phones Carriers. The End User. Rebranding Mobile Phone Carriers and the changing world This market study of Rebranding Mobile Phone Carriers is in the process of being updated. Still the lessons imparted here are still valuable...