Dilly Dilly! Well, not anymore after the second spot

Dilly Dilly! Well, not anymore after the second spot

Dilly Dilly! Tom Dougherty, CEO – Stealing Share 6 November 2017 Dilly Dilly! Well, not anymore after the second spot Dilly Dilly! Or when it comes to Bud Light’s new ad campaign, it’s dilly dilly dilly dilly dilly dilly. You know the spot. The first ad features...
AOL AIM ignored the entire competitive set

AOL AIM ignored the entire competitive set

AOL AIM Tom Dougherty, CEO – Stealing Share 9 October 2017 AOL AIM ignored the entire competitive set The news of AOL ending its AIM service comes as a shock to no one. Now, AOL can concentrate on…um. What exactly? The Huffington Post, which it owns?...
Make America Great Again. Careful what you ask for.

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO – Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are...
Super Bowl problem. Super Bowl 51.

Super Bowl problem. Super Bowl 51.

Super Bowl Problem #51 Tom Dougherty, CEO – Stealing Share 2 February 2017 Super Bowl problem. Super Bowl 51. The Super Bowl Problem The Super Bowl problem is a new one but it is not the only one. The NFL has a lot of problems on its docket. CTE. Falling...
Cree LED lightbulbs have lost brand power

Cree LED lightbulbs have lost brand power

Cree’s Failure Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative. For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win. I...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
Blockbuster Mistakes. Too many to count.

Blockbuster Mistakes. Too many to count.

Blockbuster Screws up Blockbuster Mistakes.  Blockbuster mistakes. They screwed up Blockbuster mistakes by Stealing Share President & CEO Tom Dougherty discusses the problems of Blockbuster to Reuters news agency. New Jersey Attorney General Peter Harvey on Friday...
Brand meaning. Creating persuasive branding.

Brand meaning. Creating persuasive branding.

The Brand’s Meaning Brand Meaning…Who Cares. You need to care deeply. How Important is Brand Meaning Brand meaning is how purchase decisions are made. Have you ever played that game, “Telephone?” You know that game where you sit in a circle and the first...
Taking Marketing Risks. No risk at all.

Taking Marketing Risks. No risk at all.

The Risks of Not Taking Risks Taking Marketing Risks. No risk at all. Taking Marketing Risks When You Steal Share Taking marketing risks is how you win. What do you know? What don’t you know? Are things knowable? Until you fully understand the issues facing your...
Rebranding Pharmacies. Big Brand Issues

Rebranding Pharmacies. Big Brand Issues

Drug Store Chain Problems Rebranding Pharmacies. Big Brand Issues Is there a branding strategy? Rebranding pharmacies is a must. The pharmacy business is one of the most troubled in a troubled retail category. If ever there was a group of stores looking for an...
Future Branding. Manage Your  Messaging

Future Branding. Manage Your Messaging

Future Branding Future Branding. Manage Your  Messaging Future Branding. Brand Organization for the next 20 Years Aligning Everyone in Future Branding To Effectively Manage Messaging Future branding. Business is changing. Brand organization has changed. However the...
Brand Naming. What are the rules? Is it important?

Brand Naming. What are the rules? Is it important?

Brand Naming Brand Naming. What are the rules?  NAMING DOESN’T JUST NEED “MORE” We spend a lot of time dispelling the myths of branding. We tell companies to define their brands by the customers they wish to influence. More than by the attributes of...