Cree LED lightbulbs have lost brand power

Cree LED lightbulbs have lost brand power

Cree’s Failure Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative. For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win. I...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
Blockbuster Mistakes. Too many to count.

Blockbuster Mistakes. Too many to count.

Blockbuster Screws up Blockbuster Mistakes.  Blockbuster mistakes. They screwed up Blockbuster mistakes by Stealing Share President & CEO Tom Dougherty discusses the problems of Blockbuster to Reuters news agency. New Jersey Attorney General Peter Harvey on Friday...
Brand meaning. Creating persuasive branding.

Brand meaning. Creating persuasive branding.

The Brand’s Meaning Brand Meaning…Who Cares. You need to care deeply. How Important is Brand Meaning Brand meaning is how purchase decisions are made. Have you ever played that game, “Telephone?” You know that game where you sit in a circle and the first...
Taking Marketing Risks. No risk at all.

Taking Marketing Risks. No risk at all.

The Risks of Not Taking Risks Taking Marketing Risks. No risk at all. Taking Marketing Risks When You Steal Share Taking marketing risks is how you win. What do you know? What don’t you know? Are things knowable? Until you fully understand the issues facing your...
Rebranding Pharmacies. Big Brand Issues

Rebranding Pharmacies. Big Brand Issues

Drug Store Chain Problems Rebranding Pharmacies. Big Brand Issues Is there a branding strategy? Rebranding pharmacies is a must. The pharmacy business is one of the most troubled in a troubled retail category. If ever there was a group of stores looking for an...
Future Branding. Manage Your  Messaging

Future Branding. Manage Your Messaging

Future Branding Future Branding. Manage Your  Messaging Future Branding. Brand Organization for the next 20 Years Aligning Everyone in Future Branding To Effectively Manage Messaging Future branding. Business is changing. Brand organization has changed. However the...
Brand Naming. What are the rules? How important is it?

Brand Naming. What are the rules? How important is it?

Brand Naming Brand Naming. What are the rules?  NAMING DOESN’T JUST NEED “MORE” We spend a lot of time dispelling the myths of branding. We tell companies to define their brands by the customers they wish to influence more than by the attributes of...
Audio Branding. How to use sound and everything at your disposal.

Audio Branding. How to use sound and everything at your disposal.

Branding with Sounds Audio Branding. How to use sound and everything at your disposal. How effective can audio branding be when using sounds, jingles and audio cues? Consider this: You take out your brand new, MacBook Air, flip open the screen and turn it on. What do...
Improving marketing is all about stealing share

Improving marketing is all about stealing share

The CEO. Better Marketing Improving marketing is all about stealing share Improving marketing and the CEO. The Main Relationship Every company claims to want to grow market share and I believe all of them want to. The question then arises, “Why do most fail?” I will...
Grow Market Share. Branded House or House of Brands

Grow Market Share. Branded House or House of Brands

Branded House or House of Brands Grow Market Share. Branded House or House of Brands If you want to win by growing your market share there is a better way. A smarter way, than the traditional advertising and marketing strategy and tactics. However, it requires looking...
Public Policy. Changing Behavior

Public Policy. Changing Behavior

The Branding of Public Policy Public Policy. Changing Behavior Making Associations and Public Policy Persuasive Welfare Reform In public policy, When faced with the challenges of welfare reform, Philadelphia utilized strategic advertising to change behavior. The brain...