The US brand. What is the United States of America?

The US brand. What is the United States of America?

The US brand. What is the United States of America? Tom Dougherty, CEO – Stealing Share 29 November 2016 The US brand. What is the United States of America?  The US brand is under siege. Is anyone else worried about the future of the US? I don’t mean in terms of...
Yiannopoulos and Twitter: Where do you stand?

Yiannopoulos and Twitter: Where do you stand?

Twitter is in a difficult spot. It has permanently removed Milo Yiannopoulos, the tech editor of Breitbart, after he sent numerous tweets were inflammatory and, frankly, racist, targeting SNL and Ghostbusters star Leslie Jones. Yiannopoulos had been temporarily...
Gannett wants to buy Tribune

Gannett wants to buy Tribune

The news that Gannett, owners of USA Today, is offering to buy Tribune Publishing should not come off as a surprise. Tribune, which owns the Los Angeles Times and the Chicago Tribune among other assets, had been clinging to life in the new digital world. You don’t...
Rolling Stone rape story a try at relevancy

Rolling Stone rape story a try at relevancy

The damning report from the Columbia Journalism School on the Rolling Stone rape story that outlined disgusting events on the University of Virginia campus is in one way no shock to me. It’s not just that investigators found nothing to support the reports or even that...
Brian Williams lie is a result of NBC brand

Brian Williams lie is a result of NBC brand

We Americans are a forgiving bunch. When scandals hit, they usually blow over if they don’t linger. As John Huston said in the movie Chinatown, “Politicians, ugly buildings and whores all get respectable if they last long enough.” Which brings us to NBC new anchor...
The State of the CNN network

The State of the CNN network

The State of the CNN network Tom Dougherty, CEO – Stealing Share 22 January 2015 I won’t watch CNN again I tuned into Tuesday’s President’s State of the Union Address and found myself totally disappointed. Not in the speech itself, that value judgment...
The fallout from Rolling Stone

The fallout from Rolling Stone

The Fallout from Rolling Stone Rolling Stone and the University of Virginia Can a publication that’s been around for 47 years be permanently harmed by one article? Can a movement be doubted because of the mistakes from that article? Those are the questions I’m asking...
Online advertisers have stepped on a landmine

Online advertisers have stepped on a landmine

Remember when advertisers influenced TV content? Probably not. We have been in a free for all for years when TV advertising began being bought by mindless media agencies who match up demographics with target audience needs. Years ago, when a laundry soap sponsored a...
Brand recall in commercials: VIDEO

Brand recall in commercials: VIDEO

Brand recall in commercials: VIDEO Few brands are actually recalled from ads   The definition of brand recall is just what it says. Recalling a brand. But few brands are actually recalled in any meaningful manner. A disturbing trend has emerged recently in TV...
Vladimir Putin and the brand of leadership

Vladimir Putin and the brand of leadership

Vladimir Putin and the brand of leadership Tom Dougherty, CEO – Stealing Share 19 March 2014 In a way, the West created Vladimir Putin It is so difficult to look at global happenings with an objective point of view that we are usually unable to do so. With all...

Al Jazeera America is almost here. Excited?

I may be in the minority, but I am interested to see what Al Jazeera America looks like when it airs on your local cable system on August 20. I am interested because it has two brand hurdles it has to overcome to be successful in the cable news market. The first one...

GEICO ad example of online news services needing to grow up

You know the commercial. Halfway through the GEICO commercial, one nerdy musician says to the other, “You know, Ronny, folks who save hundreds of dollars by switching to GEICO sure are happy.” And the other asks, “How happy are they, Jimmy?” Well, I wasn’t...