Hmm…MSC Cruise Line. Think that works?

Hmm…MSC Cruise Line. Think that works?

The MSC Cruise Lines Tom Dougherty, CEO – Stealing Share 2 October 2017 MSC Cruise Lines MSC Cruise Line is making a big enough spend on US television that I have seen its commercials numerous times. The problem is the NAME. I could not remember it well enough...
The American Biopharmaceutical Companies

The American Biopharmaceutical Companies

Go Boldly Tom Dougherty, CEO – Stealing Share 21 September 2017 Go Boldly  American Biopharmaceutical Companies Go Boldly, the marketing arm of the American Biopharmaceutical Companies, has launched a new TV campaign. It is perfect branding? It just might be....
Retail Market Study. Redefining the category

Retail Market Study. Redefining the category

MARKET STUDY Retail Market Brand Study. A Failing Market. “Retail is in the throes of monumental change. Those who change everything will survive. Those holding onto outdated business models will die.” Retail market study. An in-depth look at the...
AI Marketing. Artificial Intelligence.

AI Marketing. Artificial Intelligence.

AI Marketing Tom Dougherty, CEO – Stealing Share 25 May 2017 AI Marketing. Artificial Intelligence everywhere. AI Marketing AI Marketing (Artificial Intelligence Marketing) might feel like a stretch. Brands are hesitant to believe AI can replace human thinking....
Duluth Trading Company. A brand for MEN.

Duluth Trading Company. A brand for MEN.

Duluth Trading Company. I’m in! Tom Dougherty, CEO – Stealing Share 13 April 2017 Duluth Trading Company. A man’s brand. Duluth Trading Company commercials rock! Duluth Trading Company understands its brand. It has few, if any peers, that get IT so...
Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? Corporate identity must agree with your brand Corporate identity and your logo Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly...
Believable advertising and Ken Fisher

Believable advertising and Ken Fisher

Believable Advertising Tom Dougherty, CEO – Stealing Share 6 April 2017 Believable advertising must be authentic What makes advertising believable? Cleverness? Phraseology? Polish? Believable advertising may have all those elements or it might just seem REAL....
Sears Amazon. Amazon is the old Sears Roebuck.

Sears Amazon. Amazon is the old Sears Roebuck.

Amazon is the new Sears Tom Dougherty, CEO – Stealing Share 10 February 2017 Sears Amazon. Amazon is the old Sears Roebuck. I’ll explain the Roebuck part of Sears Roebuck in a minute. Yesterday, I happened upon a song while driving home from the office. It was...
Super Bowl problem. Super Bowl 51.

Super Bowl problem. Super Bowl 51.

Super Bowl Problem #51 Tom Dougherty, CEO – Stealing Share 2 February 2017 Super Bowl problem. Super Bowl 51. The Super Bowl Problem The Super Bowl problem is a new one but it is not the only one. The NFL has a lot of problems on its docket. CTE. Falling...
Recession. Navigating Downturns and Winning

Recession. Navigating Downturns and Winning

Navigating Economic Downturns Recession. Navigating Downturns and Winning Remaining Calm Around The Recession The “R” Word Recession? One cannot turn on the business news, visit a web portal, or read a newspaper or magazine. Not without being reminded that...
Green Promises Felled Bill Ford, Industry Watchers

Green Promises Felled Bill Ford, Industry Watchers

 Ford. Brandweek. Green Promises Felled Bill Ford, Industry Watchers Green Promises Felled Bill Ford, Industry Watchers Say From BRANDWEEK Green Promises Felled Ford, Industry Watchers Say CEO and company face’s credibility was shot years ago. By STEVE MILLER...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...