Duluth Trading Company. A brand for MEN.

Duluth Trading Company. A brand for MEN.

Duluth Trading Company. I’m in! Tom Dougherty, CEO – Stealing Share 13 April 2017 Duluth Trading Company. A man’s brand. Duluth Trading Company commercials rock! Duluth Trading Company understands its brand. It has few, if any peers, that get IT so...
Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? Corporate identity must agree with your brand Corporate identity and your logo Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly...
Believable advertising and Ken Fisher

Believable advertising and Ken Fisher

Believable Advertising Tom Dougherty, CEO – Stealing Share 6 April 2017 Believable advertising must be authentic What makes advertising believable? Cleverness? Phraseology? Polish? Believable advertising may have all those elements or it might just seem REAL....
Sears Amazon. Amazon is the old Sears Roebuck.

Sears Amazon. Amazon is the old Sears Roebuck.

Amazon is the new Sears Tom Dougherty, CEO – Stealing Share 10 February 2017 Sears Amazon. Amazon is the old Sears Roebuck. I’ll explain the Roebuck part of Sears Roebuck in a minute. Yesterday, I happened upon a song while driving home from the office. It was...
Super Bowl problem. Super Bowl 51.

Super Bowl problem. Super Bowl 51.

Super Bowl Problem #51 Tom Dougherty, CEO – Stealing Share 2 February 2017 Super Bowl problem. Super Bowl 51. The Super Bowl Problem The Super Bowl problem is a new one but it is not the only one. The NFL has a lot of problems on its docket. CTE. Falling...
Recession. Navigating Downturns and Winning

Recession. Navigating Downturns and Winning

Navigating Economic Downturns Recession. Navigating Downturns and Winning Remaining Calm Around The Recession The “R” Word Recession? One cannot turn on the business news, visit a web portal, or read a newspaper or magazine. Not without being reminded that...
Green Promises Felled Bill Ford, Industry Watchers

Green Promises Felled Bill Ford, Industry Watchers

 Ford. Brandweek. Green Promises Felled Bill Ford, Industry Watchers Green Promises Felled Bill Ford, Industry Watchers Say From BRANDWEEK Green Promises Felled Ford, Industry Watchers Say CEO and company face’s credibility was shot years ago. By STEVE MILLER...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Cree LED lightbulbs have lost brand power

Cree LED lightbulbs have lost brand power

Cree’s Failure Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative. For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win. I...
A case study in rebranding GlenGuard

A case study in rebranding GlenGuard

A case study in rebranding: GlenGuard Research returned a new idea Rebranding GlenGuard is a great example of the rebranding process. The world of fire resistant (FR) fabrics is a complicated one because its providers have several audiences to reach. There are...
Macy’s declines in importance. Tip of the iceberg.

Macy’s declines in importance. Tip of the iceberg.

Macy’s declines in importance. Tip of the iceberg. Tom Dougherty, CEO – Stealing Share 25 November 2016 It’s only a matter of time Macy’s declines in market share and revenue because department stores are holding onto a model of the market that no...
Extra Crispy Sunscreen does what for KFC?

Extra Crispy Sunscreen does what for KFC?

Extra Crispy Sunscreen does what for KFC? Tom Dougherty, CEO – Stealing Share 25 August 2016 What is KFC thinking? At first, this just seems like a mindless marketing tactic to build on the current campaign starring George Hamilton. I knew it was a thinly veiled...