Retail Market Study. A study of the retail space

Retail Market Study. A study of the retail space

MARKET STUDY A retail market study. Department stores in trouble. “…the future is coming and changes must be made. If you don’t, you’re screwed.” A retail market study of the retail space Retail Market Study update The retail sector continues...
Breakfast cereal and the breakfast food market

Breakfast cereal and the breakfast food market

MARKET STUDY A market study on the breakfast cereal category An in-depth market study on the supermarket breakfast cereal and category A brief history of Breakfast Cereal Breakfast cereal, especially those loaded with sugar, are losing market share to a whole host of...
Logistics – Parcel delivery market study

Logistics – Parcel delivery market study

MARKET STUDY Logistics and the parcel delivery market “No one in the space has given anyone any reason to care…In short, they all work.” Logistics – Parcel delivery market study Logistics particularly as it relates to the consumer delivery business...
Marketing Major Appliances – A Market Study

Marketing Major Appliances – A Market Study

MARKET STUDY A market study major appliances “Aligning with a belief, now that is something different and in marketing major appliances, brands would be wise to pay attention, because the opportunity is there to steal market share.” Marketing major...
Beer Marketing and Differentiation

Beer Marketing and Differentiation

MARKET STUDY Beer Marketing Beer Marketing and Differentiation Beer Marketing — Growing Beer Market Share Introduction The following looks Beer marketing. And will give you a quick view of how Stealing Share operates and finds solutions. No branding project...
Predicting marketing success. A marketing metric.

Predicting marketing success. A marketing metric.

Predicting The Success of Marketing   Predicting marketing success   Marketing Success and The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Predicting Marketing Success....
Rebranding automobiles – The Automobile Market

Rebranding automobiles – The Automobile Market

MARKET STUDY Rebranding Automobiles – A look at the automotive market. “To gain preference in the automobile market, automakers have to get out of their own way and ask themselves the difficult questions.” Its time for manufacturers to...
Airline Marketing. Different is Better. Not here.

Airline Marketing. Different is Better. Not here.

MARKET STUDY Airline marketing – different is not better. “Airlines, treat your customers as human beings and not as cattle.” Airline Marketing is Off-Track A steadfast rule when stealing market share is not to follow the leader. Rather, it is of...
Destination and Tourism Marketing

Destination and Tourism Marketing

MARKET STUDY Destination and Tourism Marketing Destination and Tourism Marketing Destination and tourism marketing has done a great job of building the tourism category. However, they have not done so well when it comes to differentiating themselves within their own...
B-to-B branding. Growing Market Share

B-to-B branding. Growing Market Share

The Branding of B2B B-to-B branding. Growing Market Share B-to-B branding has its unique challenges. The marketing of B-to-B branding has exhibited a bit of a metamorphosis in recent years. Suddenly, brands are realizing that their advertising and marketing efforts...
Branding mutual funds to steal share

Branding mutual funds to steal share

Mutual Fund Brands The Battle for market share in the Mutual Fund Industry Those branding mutual funds no idea what they are doing. To put it mildly, mutual fund marketing stinks. The mutual fund industry markets itself by the investment philosophy. But that makes...
Growing Market Share in the Pharmaceutical Industry

Growing Market Share in the Pharmaceutical Industry

Growing Market Share in the Pharmaceutical Industry The challenges of the pharmaceutical industry The pharmaceutical industry battles over rather common sense table stakes. No one will purchase a medicine or drug unless it is deemed as effective. Likewise, no one will...