Retail Market Study. A study of the retail space

Retail Market Study. A study of the retail space

MARKET STUDY A retail market study. Department stores in trouble. “…the future is coming and changes must be made. If you don’t, you’re screwed.” A retail market study of the retail space Retail Market Study update The retail sector continues...
Breakfast cereal and the breakfast food market

Breakfast cereal and the breakfast food market

MARKET STUDY A market study on the breakfast cereal category An in-depth market study on the supermarket breakfast cereal and category A brief history of Breakfast Cereal Breakfast cereal, especially those loaded with sugar, are losing market share to a whole host of...
Marketing Major Appliances – A Market Study

Marketing Major Appliances – A Market Study

MARKET STUDY A market study major appliances “Aligning with a belief, now that is something different and in marketing major appliances, brands would be wise to pay attention, because the opportunity is there to steal market share.” Marketing major...
A market study in the era of Peak TV

A market study in the era of Peak TV

Peak TV A market study in the era of Peak TV The winners and losers of Peak TV, and what Apple TV can do about it We are living in the world of Peak TV, a term coined by FX President John Landgraf a few years ago – and he was right in many ways. We are living in an...
Predicting marketing success. A marketing metric.

Predicting marketing success. A marketing metric.

Predicting The Success of Marketing   Predicting marketing success   Marketing Success and The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Predicting Marketing Success....
Republican Debate Survey Results

Republican Debate Survey Results

Republican Debate Survey Results Tom Dougherty, CEO – Stealing Share 13 August 2013 How the candidates did The Debate Format Stealing Share sponsored a quick survey of people who watched the Republican debate on August 6, 2015 in Cleveland, Ohio.  The results...
Rebranding automobiles – The Automobile Market

Rebranding automobiles – The Automobile Market

MARKET STUDY Rebranding Automobiles – A look at the automotive market. “To gain preference in the automobile market, automakers have to get out of their own way and ask themselves the difficult questions.” Its time for manufacturers to...

A list of Market Studies and Brand Studies

Stealing Share publishes market studies on a regular basis. Our researchers and brand strategists look at specific categories. They evaluate the competitive set and look critically at the brand positions claimed by the various branded products and services. These...
Growing Your Share. Marketing Wisdom

Growing Your Share. Marketing Wisdom

Growing Your Share. Marketing Wisdom. Marketing Wisdom of Napoleon Listen to a bit of marketing wisdom. Winning in business today means growing your market share. I don’t care how mature or immature your market segment appears to be, your long-term success means that...
Destination and Tourism Marketing

Destination and Tourism Marketing

MARKET STUDY Destination and Tourism Marketing Destination and Tourism Marketing Destination and tourism marketing has done a great job of building the tourism category. However, they have not done so well when it comes to differentiating themselves within their own...
B-to-B branding. Growing Market Share

B-to-B branding. Growing Market Share

The Branding of B2B B-to-B branding. Growing Market Share B-to-B branding has its unique challenges. The marketing of B-to-B branding has exhibited a bit of a metamorphosis in recent years. Suddenly, brands are realizing that their advertising and marketing efforts...
Branding mutual funds to steal share

Branding mutual funds to steal share

Mutual Fund Brands The Battle for market share in the Mutual Fund Industry Those branding mutual funds no idea what they are doing. To put it mildly, mutual fund marketing stinks. The mutual fund industry markets itself by the investment philosophy. But that makes...