Colorado Governor’s Tourism Conference

Colorado Governor’s Tourism Conference

Speaker at tourism conference Colorado Governor’s Tourism Conference Stealing Share Keynote Speaker at MajorTourism Conference Stealing Share CEO, Tom Dougherty, has been invited to be a keynote speaker at the Governor’s travel/destination conference. The...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Galaxy Note 7 fire hazard disaster

Galaxy Note 7 fire hazard disaster

Samsung is on fire Tom Dougherty, CEO – Stealing Share 13 October 2016 Galaxy Note 7 fire hazard disaster The Samsung Galaxy Note 7 recall because of the Galaxy Note 7 fire hazard has me thinking. What if any long term effect could this Galaxy Note 7 fire hazard...
Medical device marketing and branding

Medical device marketing and branding

Medical device marketing and branding How to steal market share in the medical devices category The medical device category is highly competitive and complicated for sure. But growing market share is a difficult task. It’s easier but by no means a given when you have...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on the...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

 Cheerios Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios Healthy Hearts Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on...
Napoleon and Waterloo Anniversary is a lesson in marketing

Napoleon and Waterloo Anniversary is a lesson in marketing

Napoleon and Waterloo anniversary is a lesson in marketing Tom Dougherty, CEO – Stealing Share 18 June 2015   Think strategically   So today is the day when thousands of reenactors portray the famous battle where Napoleon met his end and began his exit...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
Analyzing Brand Position for Opportunity

Analyzing Brand Position for Opportunity

Analyzing your brand Analyzing Brand Position for Opportunity A process for analyzing brand position When looking at a category when you are developing a brand position and message to steal market share it is of vital importance that you develop models for assessing...
Branding Companies are not the same. We’re better.

Branding Companies are not the same. We’re better.

Don’t settle for the same old shit BRANDING COMPANIES ARE NOT AT ALL ALIKE Not all branding companies are the same. Fact is, you can’t build preference and steal market share through value propositions, product benefits and best business practices alone. Every...
Marketing in the banking industry

Marketing in the banking industry

Marketing in the banking industry Within every successful brand customers see themselves A look at the bank market before the Wells Fargo-Wachoiva merger, which still serves as a primer on what banks should consider when rebranding. From US Banker By Michael Van...
Pet Food Brands and their messaging.

Pet Food Brands and their messaging.

Retail: Pet Foods Pet Food Brands and their messaging. Brand origins.   The Pet Food Brand belongs to the consumer Pet Food Branding, Old-West style. You can’t own a brand. Brand belongs to the consumer, not to the marketer… Branding Old-West Style By Tom...