The new Truth anti-smoking ad fails.

The new Truth anti-smoking ad fails.

Anti-smoking Advertisment The new Truth anti-smoking ad fails. The new Truth anti-smoking ad has taken a new approach to curbing teen smoking. It represents a move from the grotesque ads of removing skin and teeth to talking about the salary differences between...
A market study in the era of Peak TV

A market study in the era of Peak TV

Peak TV A market study in the era of Peak TV The winners and losers of Peak TV, and what Apple TV can do about it We are living in the world of Peak TV, a term coined by FX President John Landgraf a few years ago – and he was right in many ways. We are living in an...
Predicting marketing success. A marketing metric.

Predicting marketing success. A marketing metric.

Predicting The Success of Marketing   Predicting marketing success   Marketing Success and The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Predicting Marketing Success....
Republican Debate Survey Results

Republican Debate Survey Results

Republican Debate Survey Results Tom Dougherty, CEO – Stealing Share 13 August 2013 How the candidates did The Debate Format Stealing Share sponsored a quick survey of people who watched the Republican debate on August 6, 2015 in Cleveland, Ohio.  The results...
Top Branding Companies. Stealing Share is it.

Top Branding Companies. Stealing Share is it.

Top Brand Companies Top Branding Companies. Stealing Share is it. A list of the world’s top branding companies must always include Stealing Share It might seem like hubris to tell you that Stealing Share is one of the world’s top branding companies but we...
Types of research and which one is best for you

Types of research and which one is best for you

Types of research Types of research and methods that work best Qualitative Market Research There are many types of research available today. Qualitative studies that seek to understand the language of the customer and uncover possible values. One-on-one interviews...
Marketing Research Methodology

Marketing Research Methodology

Research Methodology Marketing Research Methodology The marketing research methodology you use to collect data is as important as the questions you ask. Because market research must be projectable or you to take the results of quantitative research at face value. That...
Research Analysis and Marketing Research

Research Analysis and Marketing Research

Research Analysis Research Analysis and Marketing Research  Research Analysis Change What You Currently Do to win Research analysis. A sovereign’s first duty is doubtless to conform with the wishes of the people; but what the people say is scarcely ever what they...
Recall Wins when Stealing Market Share

Recall Wins when Stealing Market Share

Recall vs Memory Recall is all that matters Stealing Market Share Testing Recall Win Recall is how we steal market share. Recall. The answer is interesting and telling in today’s competitive advertising and marketing climate. It can be paralleled in research on...
Research methodology matters. Learn the differences.

Research methodology matters. Learn the differences.

Methodology Research methodology matters. Learn the differences.   Marketing Research Methodology Your research methodology is EVERYTHING. The method you use to collect data is as important as the questions you ask. Market research must be projectable for you to take...
Playing the Lowest Price War is a Losing Game

Playing the Lowest Price War is a Losing Game

The Lowest Price Trap Playing the Lowest Price War is a Losing Game Lowest Price means lower margins The Cheapest Brand. Is it a brand position at all? Lowest price is costly. Everyone loves a good deal. There are some people who search them out going from store to...
Market share experts. Opportunity.

Market share experts. Opportunity.

The value of market share experts Market share experts. Opportunity. Market Share Experts have a different skill set We are market share experts. With all of the uncertainty in the world economy, We winder why a brand development firm like ourselves has been busier...