Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Cree LED lightbulbs have lost brand power

Cree LED lightbulbs have lost brand power

Cree’s Failure Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative. For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win. I...
Don’t have time to read? Try Audible.

Don’t have time to read? Try Audible.

Don’t have time to read? Try Audible. Tom Dougherty, CEO – Stealing Share 23 August 2016 You can still use Audible if you think reading is important I don’t mean for this to sound like an advertisement. But I’ll tell ya, this might sound pretty close. I...
Playing the Lowest Price War is a Losing Game

Playing the Lowest Price War is a Losing Game

The Lowest Price Trap Playing the Lowest Price War is a Losing Game Lowest Price means lower margins The Cheapest Brand. Is it a brand position at all? Lowest price is costly. Everyone loves a good deal. There are some people who search them out going from store to...
Think Kodak Failure. Think You Sell What You Make.

Think Kodak Failure. Think You Sell What You Make.

The Demise of Kodak Think Kodak Failure. Think You Sell What You Make. Kodak Failure. A case study in brand error.  Kodak Failure Can Shake Even The Strongest Brands Kodak failure should make us all take a breath. When you make a list of the world’s strongest brands,...
Market share responsibility. The CEO owns it.

Market share responsibility. The CEO owns it.

The CEO’s Job Market share responsibility. The CEO owns it. Market share responsibility. Advertising alone won’t save you. Market share responsibility. Who owns it?  It won’t provide you with the fuel to succeed in the global competitive market place. Don’t...
Beating Walmart. Regional stores.

Beating Walmart. Regional stores.

 Beating Walmart. Can anyone do it? Tom Dougherty, CEO – Stealing Share   9 March 2012   Beating Walmart  Beating Walmart. Not unbeatable Beating Walmart is constantly on my mind. I was listening to NPR discussing a recent Walmart ad campaign that was...