AI Marketing. Artificial Intelligence.

AI Marketing. Artificial Intelligence.

AI Marketing Tom Dougherty, CEO – Stealing Share 25 May 2017 AI Marketing. Artificial Intelligence everywhere. AI Marketing AI Marketing (Artificial Intelligence Marketing) might feel like a stretch. Brands are hesitant to believe AI can replace human thinking....
A case study in rebranding GlenGuard

A case study in rebranding GlenGuard

A case study in rebranding: GlenGuard Research returned a new idea Rebranding GlenGuard is a great example of the rebranding process. The world of fire resistant (FR) fabrics is a complicated one because its providers have several audiences to reach. There are...
Pop Culture lives on coolness

Pop Culture lives on coolness

Pop Culture relies on fashion sensabilitites Pop culture is a risky brand business. I heard a report this morning on Marketplace about Volkswagen. Basically, the report focused on the effects of the VW settlement on the automaker’s product development pipeline....
Sharp TVs are leaving the Americas

Sharp TVs are leaving the Americas

Sharp TVs are leaving the Americas Tom Dougherty, CEO – Stealing Share 3 August 2015 Stop the gobbledegook madness All you need to know why it’s difficult to discern among the television brands is to read this quite from Lee Neikirk of Reviewed.com. He’s...
B2B Experts. Brand is all that is left.

B2B Experts. Brand is all that is left.

In B2B brand is the decider B2B Experts. Brand is all that is left.  B2B Experts. Brand Development in Manufacturing We are B2B experts in rebranding. Think about this—  Like the rest of us, B-to-B does not live or function in a vacuum. We have all undoubtedly heard...
Business-to-Business Market Research: A Wide Open Opportunity

Business-to-Business Market Research: A Wide Open Opportunity

Business-to-business market reserach Business-to-Business Market Research Means Business   B-to-B Strategy Is Special Business-to-business market research is often thought as something completely different than consumer research. Developing and enhancing brands...
Think Kodak Failure. Think You Sell What You Make.

Think Kodak Failure. Think You Sell What You Make.

The Demise of Kodak Think Kodak Failure. Think You Sell What You Make. Kodak Failure. A case study in brand error.  Kodak Failure Can Shake Even The Strongest Brands Kodak failure should make us all take a breath. When you make a list of the world’s strongest brands,...
Marketing manufacturing companies. Product don’t matter.

Marketing manufacturing companies. Product don’t matter.

Marketing manufacturers – The product doesn’t matter How important is branding when marketing manufacturing companies? When thinking about marketing manufacturing companies, here is a strange one.  Right out of the theater of the absurd. Often, companies...
Growing Market Share in Manufacturing

Growing Market Share in Manufacturing

Growing Market Share in Manufacturing Growing market share through brand building in manufacturing Brand building in manufacturing. In manufacturing, like many other industries, there is a tendency to confuse the business of the business with the business of the...
Wearwell. Case studies, including B2B

Wearwell. Case studies, including B2B

Stealing Share case studies, including B2B Increasing B2B Market Share Brand Case Study   Wearwell Tennessee Mat Company, the largest manufacturer of safety and comfort matting came to Stealing Share to reposition their venerable brand and to increase preference...
Biomimetic Rebranding – Purchased by Wright Medical

Biomimetic Rebranding – Purchased by Wright Medical

The Biomimetic Rebranding Biomimetic Rebranding – Purchased by Wright Medical Biomimetic Rebranding Strategy  Introduction to this Rebranding Case Biomimetic is a publicly traded (NASDAQ: BMTI) manufacturer and marketer of clinically proven products to promote...