The US brand. What is the United States of America?

The US brand. What is the United States of America?

The US brand. What is the United States of America? Tom Dougherty, CEO – Stealing Share 29 November 2016 The US brand. What is the United States of America?  The US brand is under siege. Is anyone else worried about the future of the US? I don’t mean in terms of...
Politically ignorant generation of sheep

Politically ignorant generation of sheep

Politically ignorant generation of sheep Tom Dougherty, CEO – Stealing Share 28 July 2016 The news industry is not doing us any favors The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are...
The Pat Summitt Brand

The Pat Summitt Brand

The Brand of Pat Summitt Pat Summitt knew, but you might not know, that many many years ago I owned a scouting service for Division 1 NCAA basketball programs. Women’s Division 1 NCAA basketball programs. I was privileged to meet and get to know many of the basketball...
US Government vs Apple Inc

US Government vs Apple Inc

US Government vs Apple Inc Tom Dougherty, CEO – Stealing Share 22 February 2016 US Government vs Apple. Nothing is more American than Apple®pie A brand is a means of identification. The world’s best brands represent the highest aspirations of its adherents. The...
Republican Debate Survey Results

Republican Debate Survey Results

Republican Debate Survey Results Tom Dougherty, CEO – Stealing Share 13 August 2013 How the candidates did The Debate Format Stealing Share sponsored a quick survey of people who watched the Republican debate on August 6, 2015 in Cleveland, Ohio.  The results...
The Donald Trump debate continues

The Donald Trump debate continues

(If you watched the debate, share your thoughts in a short survey here)Tonight, the top 10 polling Republicans face off in the first of the Republican Presidential debates (or as I call it… the Donald Trump Debate). The Donald Trump debate is interesting because...
Analyzing Brand Position for Opportunity

Analyzing Brand Position for Opportunity

Analyzing your brand Analyzing Brand Position for Opportunity A process for analyzing brand position When looking at a category when you are developing a brand position and message to steal market share it is of vital importance that you develop models for assessing...
The SONY Brands. It is like watching an accident happen.

The SONY Brands. It is like watching an accident happen.

MARKET STUDY SONY. A story of brand failure The SONY Brands. It is like watching an accident happen. The SONY Brands. What happened? SONY was once the most powerful brand name in consumer electronics. The free-fall from grace, by this venerable brand has lessons for...
Tom Dougherty – Speaker Information

Tom Dougherty – Speaker Information

Stealing Share Speakers  Tom Dougherty – Speaker Information     “Think of a brand like a human. If a new direction seems inconsistent with that character’s lifestyle, don’t take it.” – Tom Dougherty to Canvas8 in London....
Blockbuster Mistakes. Too many to count.

Blockbuster Mistakes. Too many to count.

Blockbuster Screws up Blockbuster Mistakes.  Blockbuster mistakes. They screwed up Blockbuster mistakes by Stealing Share President & CEO Tom Dougherty discusses the problems of Blockbuster to Reuters news agency. New Jersey Attorney General Peter Harvey on Friday...
Breaking The Rules: Blockbusters-No More Late Fees

Breaking The Rules: Blockbusters-No More Late Fees

The Blockbuster Mistake Breaking The Rules: Blockbusters-No More Late Fees   Breaking The Rules. Blockbusters makes a serious misstep with late fees No more late fees. The listing of the 10 rules for a brand promise is worth the read all by itself.   It explains...
Ask a Market Expert. You may get the wrong answer

Ask a Market Expert. You may get the wrong answer

The Marketer Copernicus Ask a Market Expert. You may get the wrong answer Myths and Legends and Market Experts What does the Ptolemaic theory have to do with the aggressive advertising that is created with the purpose of stealing market share? As it turns out, a great...