TD Ameritrade commercials miss the mark

TD Ameritrade commercials miss the mark

TD Ameritrade advertising Tom Dougherty, CEO – Stealing Share 7 September 2017 TD Ameritrade Commercials  The power in TV commercials can vary. Sometimes they look to inform. Often they look to amuse. Many times they hope to raise awareness. Hopefully, they all...
Ameriprise rebranding is on the right track

Ameriprise rebranding is on the right track

Ameriprise. Be Brilliant. Tom Dougherty, CEO – Stealing Share 20 April 2017 Ameriprise has a winning brand theme. In Financial Planning, Ameriprise has a brand The brand of Ameriprise stands out in a sea of financial planning companies. It’s not that it is the...
Believable advertising and Ken Fisher

Believable advertising and Ken Fisher

Believable Advertising Tom Dougherty, CEO – Stealing Share 6 April 2017 Believable advertising must be authentic What makes advertising believable? Cleverness? Phraseology? Polish? Believable advertising may have all those elements or it might just seem REAL....
AAPL Apple sales shrink

AAPL Apple sales shrink

What is wrong with Apple (AAPL)? It still turned a huge profit (one that most brands would tout as a great quarter) but most investors are worried that the Apple magic is gone as AAPL was down 7% in after-hour trading. iPhone sales did not grow for the first time ever...
Backing Kickstarter projects. A good kick in the pants.

Backing Kickstarter projects. A good kick in the pants.

I heard it on Shark Tank Tom Dougherty, CEO – Stealing Share 3 March 2015 Backing Kickstarter projects. A good kick in the pants. It’s time we talked about Kickstarter. Let me be frank. When I first learned about the site years ago, my cynicism went wild....
How Financial Services Can Steal Share

How Financial Services Can Steal Share

Branding financial services. How Rebranding Financial Services Can Steal Share   The Financial Services Industry Financial Services, Mutual funds, brokerage houses and financial advisers believe that their fortunes mirror the success or failure of the stock...
Branding Investment Services – TD Ameritrade Wins!

Branding Investment Services – TD Ameritrade Wins!

TD Ameritrade Wins Branding Investment Services – TD Ameritrade Wins! Branding Investment Services means Trouble On Wall Street When branding investment services, investment companies and brokerage houses are ripe for the picking. And, TD Ameritrade is looking...
Tom Dougherty invited back as Speaker – Stealing Share

Tom Dougherty invited back as Speaker – Stealing Share

Stealing Share invited back as featured banking speaker Tom Dougherty, Stealing Share CEO, to speak   Stealing Share CEO and Senior Strategist, Tom Dougherty, is invited to be a featured speaker at the National Financial Symposium once again. After a strong reception...
Branding mutual funds to steal share

Branding mutual funds to steal share

Mutual Fund Brands The Battle for market share in the Mutual Fund Industry Those branding mutual funds no idea what they are doing. To put it mildly, mutual fund marketing stinks. The mutual fund industry markets itself by the investment philosophy. But that makes...
Rebranding Banks and Credit Unions

Rebranding Banks and Credit Unions

Banks and Credit Unions Rebranding Banks and Credit Unions Change is everywhere The banking industry is going through another of its transition periods as banks come to understand that they are more closely aligned with the service sector than they are with the...
Evergreen Investments. Different messages

Evergreen Investments. Different messages

Mutual Funds Different mediums require different messages Evergreen Investments: Different mediums require different messages   Evergreen Investments. Mutual fund managers are beginning to get their feet wet again in the sea of advertising. One such...
Annies IPO could be troubling for its brand

Annies IPO could be troubling for its brand

Annies IPO could be troubling for its brand Tom Dougherty, CEO – Stealing Share 28 March 2012 Could consumers see it now as owned by Wall Street? Annies IPO that is sending investors into a frenzy, as Annie’s stock rose by as much as 70% from its IPO...