Aligning IT providers. Who is eliminated?

Aligning IT providers. Who is eliminated?

IT provider alignment Aligning IT providers. Who is eliminated? IT (Information Technology) is changing It is no secret that Information Technology continues to evolve. Both IT providers and their clients continue to adapt to the ever-changing needs of stakeholders....
BlackBerry Failed. Marketing lessons to be learned.

BlackBerry Failed. Marketing lessons to be learned.

The Failure of Blackberry BlackBerry Failed. Marketing lessons to be learned. BlackBerry Failed.  The world truly changed in 1999. We saw Europe introduce the Euro.Then, the tragedy at Columbine, the world was dealing with Kosovo and SpongeBob SquarePants debuted....
The Time Warner-Comcast merger is what consumers deserve

The Time Warner-Comcast merger is what consumers deserve

The Time Warner-Comcast merger is what consumers deserve Tom Dougherty, CEO – Stealing Share 17 February 2017 The Time Warner Cable Comcast merger’s ripple effects Time Warner Cable and Comcast are looking to merge. Good luck trying to fight this one. If...
Yahoo needs more than a new Yahoo CEO

Yahoo needs more than a new Yahoo CEO

Yahoo needs more than a new Yahoo CEO Tom Dougherty, CEO – Stealing Share 14 May 2012 Yahoo needs a whole new strategy Yahoo CEO Scott Thompson is stepping down. The swinging door reminds me of the Union leadership during the Civil War. There were so many...
Microsoft brand with smartphone is an oxymoron

Microsoft brand with smartphone is an oxymoron

Microsoft brand and Smartphone is an oxymoron Tom Dougherty, CEO – Stealing Share 12 October 2010 Think about what the Microsoft really means The question I ask is not, “Is Microsoft too late in the smartphone market?” That is what all the technology pundits and...
Being first to market does not always mean you will dominate

Being first to market does not always mean you will dominate

Being first to market does not always mean you will dominate Tom Dougherty, CEO – Stealing Share 30 September 2010 Your brand must evolve Your brand needs to evolve and change if it is going to grow and steal share. Your business model needs to do the same, and...

Lessons to be learned from the Blockbuster demise

Never define your brand by a technology or delivery system. No one has seen, let alone watched, a “video” in to years or more. When you define your brand by what it is you are selling, you open yourselves to the risk of a change in technology that renders your brand...

CNN has no brand. It has personality, and that is the problem.

What is wrong with CNN and why are its ratings dropping faster than a meteor? Well, it is not the fault of Larry King or Anderson Cooper. They are a result of the problem. CNN is a brand without a promise. It claims to be a news channel, but delivers the same playful...

Do companies really want to win? Or is it just words?

I was just thinking this morning that every CEO and marketing director I speak with insists that, more than anything else, they want to win and thrive. They want their business to steal market share from their competitors. I believe that they believe this. The problem...