End of the American Century

End of the American Century

American Influence. Declining. Tom Dougherty, CEO – Stealing Share 12 October 2017 End of the American Century I was thinking about a book, written by a friend of mine entitled The End of the American Century. The author is Steve Schlossstein (yes indeed 3 Ss),...
AI Marketing. Artificial Intelligence.

AI Marketing. Artificial Intelligence.

AI Marketing Tom Dougherty, CEO – Stealing Share 25 May 2017 AI Marketing. Artificial Intelligence everywhere. AI Marketing AI Marketing (Artificial Intelligence Marketing) might feel like a stretch. Brands are hesitant to believe AI can replace human thinking....
Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindnes is Brand Loyalty Tom Dougherty, CEO – Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
Duluth Trading Company. A brand for MEN.

Duluth Trading Company. A brand for MEN.

Duluth Trading Company. I’m in! Tom Dougherty, CEO – Stealing Share 13 April 2017 Duluth Trading Company. A man’s brand. Duluth Trading Company commercials rock! Duluth Trading Company understands its brand. It has few, if any peers, that get IT so...
Make America Great Again. Careful what you ask for.

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO – Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Politically ignorant generation of sheep

Politically ignorant generation of sheep

Politically ignorant generation of sheep Tom Dougherty, CEO – Stealing Share 28 July 2016 The news industry is not doing us any favors The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on the...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

 Cheerios Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios Healthy Hearts Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on...
Bodyform. Bloody, real, important?

Bodyform. Bloody, real, important?

Bodyform. Bloody, real, important? Tom Dougherty, CEO – Stealing Share 8 June 2016 Have you seen the new Bodyform TV commercial? Bodyform got me thinking. I started my career in brand building and advertising many years ago with Saatchi & Saatchi in London....
Thailand buddhist temple tigers. Stop it.

Thailand buddhist temple tigers. Stop it.

Buddhist Temple Tigers Tom Dougherty, CEO – Stealing Share 2 June 2016 Thailand buddhist temple tigers  Thailand Buddhist Temple Tigers The news about 40 dead tiger cubs at the Thailand Temple makes me cringe. So I ask, what is your personal responsibility in...
Olympic doping is a symptom not a cause

Olympic doping is a symptom not a cause

Olympic doping is a symptom not a cause Tom Dougherty, CEO – Stealing Share 19 May 2016 The win at all costs mentality brings doping on   Olympic doping? Remember when Captain Renault (Claude Raines from the 1942 movie Casablanca) famously said “I’m...