Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Politically ignorant generation of sheep

Politically ignorant generation of sheep

Politically ignorant generation of sheep Tom Dougherty, CEO – Stealing Share 28 July 2016 The news industry is not doing us any favors The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on the...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

 Cheerios Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios Healthy Hearts Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on...
Bodyform. Bloody, real, important?

Bodyform. Bloody, real, important?

Bodyform. Bloody, real, important? Tom Dougherty, CEO – Stealing Share 8 June 2016 Have you seen the new Bodyform TV commercial? Bodyform got me thinking. I started my career in brand building and advertising many years ago with Saatchi & Saatchi in London....
Thailand buddhist temple tigers. Stop it.

Thailand buddhist temple tigers. Stop it.

Buddhist Temple Tigers Tom Dougherty, CEO – Stealing Share 2 June 2016 Thailand buddhist temple tigers  Thailand Buddhist Temple Tigers The news about 40 dead tiger cubs at the Thailand Temple makes me cringe. So I ask, what is your personal responsibility in...
Olympic doping is a symptom not a cause

Olympic doping is a symptom not a cause

Olympic doping is a symptom not a cause Tom Dougherty, CEO – Stealing Share 19 May 2016 The win at all costs mentality brings doping on   Olympic doping? Remember when Captain Renault (Claude Raines from the 1942 movie Casablanca) famously said “I’m...
Predicting marketing success. A marketing metric.

Predicting marketing success. A marketing metric.

Predicting The Success of Marketing   Predicting marketing success   Marketing Success and The Human Model | Motivators | Challenges | Desire | Familiarity | Leadership | Affirmation | Scope | Comfort | Change | Community | Summary Predicting Marketing Success....
NYSE United glitches?

NYSE United glitches?

Boy, am I glad I wasn’t traveling yesterday. Thankfully, I’m in Switzerland this week on business and some vacation time, enjoying the sight of the Alps and eating European cuisine. From my vantage point across the ocean, however, I have to admit I was alarmed when...
Think Kodak Failure. Think You Sell What You Make.

Think Kodak Failure. Think You Sell What You Make.

The Demise of Kodak Think Kodak Failure. Think You Sell What You Make. Kodak Failure. A case study in brand error.  Kodak Failure Can Shake Even The Strongest Brands Kodak failure should make us all take a breath. When you make a list of the world’s strongest brands,...
Brand Permission. Win When Outspent.

Brand Permission. Win When Outspent.

Brand Permission. Win When Outspent. We Are All Outspent Most brands face daunting tasks in preparing marketing communications to steal market share. If you have unlimited budgets and are capable of out-spending the competitive set, your job is that much easier. For...