Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Electrolux as a modern idea. A Rebrand

Electrolux as a modern idea. A Rebrand

Electrolux Rebrands Tom Dougherty, CEO – Stealing Share 12 January 2016 Electrolux as a modern idea. A Rebrand The Electrolux Logo showed its age Electrolux is back in the news because Keith McLoughlin, CEO has resigned after the GE deal collapsed. They were in...

Coming soon: Amazon’s Pantry

Amazon seems to be all the rage these days. Its founder, Jeff Bezos, pronounced on 60 Minutes that it would be delivering product by drones in the near future. (We are doubtful.) During this holiday season, Amazon is top of mind for just about everybody – and used by...

Single cup coffee makers are taking over

In the small kitchen appliance category, there has only been one winner of late: Single cup coffee makers. You all know what I’m talking about as a third of adult Americans have one either at home or work, according to a report from Packaged Facts. Sales are...
How about this Swiffer ad strategy?

How about this Swiffer ad strategy?

How about this Swiffer ad strategy? Tom Dougherty, CEO – Stealing Share 6 June 2013 The return of Rosie the Riveter I just read this and needed to share it… Swiffer Pulls Ad Showing ‘Rosie The Riveter’ Icon Doing Chores By Laura Stampler from...

Has anybody seen Oreck?

I remember when Oreck was the premium player in the vacuum cleaner business. The company even had its own retail stores. But it never developed a sticky brand. Now, it has filed for Chapter 11 protection and is on a familiar spiral into the world of forgotten and...