Hmm…MSC Cruise Line. Think that works?

Hmm…MSC Cruise Line. Think that works?

The MSC Cruise Lines Tom Dougherty, CEO – Stealing Share 2 October 2017 MSC Cruise Lines MSC Cruise Line is making a big enough spend on US television that I have seen its commercials numerous times. The problem is the NAME. I could not remember it well enough...
Home2 Suites by Hilton is the worst

Home2 Suites by Hilton is the worst

Can I say RAT Hole? Tom Dougherty, CEO – Stealing Share 5 October 2016 Home2 Suites by Hilton is the worst I am a Hilton Diamond member. This puts me into elite status as a customer of their brands. It also means I travel so much on business during the year that...
Branding Vacation Destinations in Travel and Tourism

Branding Vacation Destinations in Travel and Tourism

Branding Vacation Destinations Branding Vacation Destinations in Travel and Tourism Branding Your Vacation Destination What is the answer? (Published in Advance Magazine) Branding vacation destinations is a science. As a result when the traveling consumer decides...
Hotel Rebranding: Aim For Intelligence

Hotel Rebranding: Aim For Intelligence

Rebranding Hotels Hotel Rebranding: Aim For Intelligence Holiday Inn Express. Hotel rebranding This examination of the Holiday Inn Express hotel rebranding considers the pitfalls of humor, and whether its “Stay Smart” campaign (unveiled in 1998) works. The...
Hotel brands problems, Holiday Inn

Hotel brands problems, Holiday Inn

The problems of hotel brands, Holiday Inn Hotels don’t understand brand. Hotel brands have some explaining to do. Tell us hospitality brand managers, what is the difference between a Hilton hotel and a Marriott hotel? What is the difference between a Motel 6 and...
Hampton Inn: Brought to you by Importantality

Hampton Inn: Brought to you by Importantality

Hampton Inn: Brought to you by Importantality Tom Dougherty, CEO – Stealing Share 17 October 2013 Hampton Inn gets overly clever Hampton Inn, what the hell is Hamptonality? Hampton Inn thinks prospects see it as a special form of hospitality branded by Hampton...