Hmm…MSC Cruise Line. Think that works?

Hmm…MSC Cruise Line. Think that works?

The MSC Cruise Lines Tom Dougherty, CEO – Stealing Share 2 October 2017 MSC Cruise Lines MSC Cruise Line is making a big enough spend on US television that I have seen its commercials numerous times. The problem is the NAME. I could not remember it well enough...
Home2 Suites by Hilton is the worst

Home2 Suites by Hilton is the worst

Can I say RAT Hole? Tom Dougherty, CEO – Stealing Share 5 October 2016 Home2 Suites by Hilton is the worst I am a Hilton Diamond member. This puts me into elite status as a customer of their brands. It also means I travel so much on business during the year that...
Affinity programs and why they fail.

Affinity programs and why they fail.

Affinity programs and why they fail. Brand Affinity programs and why they fail. Affinity Programs Rarely Create Affinity Almost all businesses from retailers to transportation companies have affinity programs designed to foster brand loyalty. Most work very poorly and...
Airlines need culture change, not airline insiders

Airlines need culture change, not airline insiders

Airlines need culture change, not airline insiders Tom Dougherty, CEO – Stealing Share 1 October 2015 The last thing airlines need is more airline insiders I have not blogged on airlines in quite a while and I thought it was appropriate to look at the category...