Duluth Trading Company. A brand for MEN.

Duluth Trading Company. A brand for MEN.

Duluth Trading Company. I’m in! Tom Dougherty, CEO – Stealing Share 13 April 2017 Duluth Trading Company. A man’s brand. Duluth Trading Company commercials rock! Duluth Trading Company understands its brand. It has few, if any peers, that get IT so...
Cree LED lightbulbs have lost brand power

Cree LED lightbulbs have lost brand power

Cree’s Failure Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative. For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win. I...
Lowes Home Improvement gets too silly

Lowes Home Improvement gets too silly

Lowes Home Improvement gets too silly   Tom Dougherty, CEO – Stealing Share 16 March 2016   Silly rarely creates preference   Lowes Home Improvement just launched a new campaign called “Make your home happy.” The spots feature a talking unicorn...
Home Depot vs Lowes

Home Depot vs Lowes

Home Depot vs Lowes   Tom Dougherty, CEO – Stealing Share 19 May 2015  Is there really any difference between the two?  A few days ago, my oldest son asked if I would like to join him on a venture to Lowe’s. I took him up on the offer, seeing that my wife...
Home Improvement Stores Offer NO Brand Improvement

Home Improvement Stores Offer NO Brand Improvement

Home Improvement Home Improvement Brands Offer NO Brand Improvement The Home Improvement Store’s Brand Promise Truth in Marketing and Improving Your Brand What your company takes as truth is not the fuel of preference and choice. The reason for this is that...