Optum is a business not a brand

Optum is a business not a brand

The Optum brand is too busy Tom Dougherty, CEO – Stealing Share 14 September 2017 What is Optum? You know, I like the new Optum commercial. And I like the graphic design of the logo. Come to think of it, I also like the theme line “How well gets done” even as I...
Medical device marketing and branding

Medical device marketing and branding

Medical device marketing and branding How to steal market share in the medical devices category The medical device category is highly competitive and complicated for sure. But growing market share is a difficult task. It’s easier but by no means a given when you have...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on the...
Honey Nut Cheerios Healthy Hearts

Honey Nut Cheerios Healthy Hearts

 Cheerios Tom Dougherty, CEO – Stealing Share 30 June 2016 Honey Nut Cheerios Healthy Hearts Honey Nut Cheerios hits a home run Honey Nut Cheerios is one of General Mill’s flagship brands. The cereal market is in a death spiral (read our in-depth market study on...
Belsomra commercial hits a new high

Belsomra commercial hits a new high

Belsomra commercial hits a new high Tom Dougherty, CEO – Stealing Share 6 April 2016 Belsomra commercial hits a new high The new Belsomra commercial is amazingly emotional. Well done. The new Belsomra commercial is a sure fire winner. Belsomra has been able to...
The promise of dōTERRA essential oils

The promise of dōTERRA essential oils

The promise of dōTERRA essential oils Tom Dougherty, CEO – Stealing Share 29 November 2016 The promise of dōTERRA essential oils A few weeks back, I popped over to my son’s house to see my two grandkids. The visit, much like other visits to his place, was filled...
Coke and other soda brands care about your health. Nope.

Coke and other soda brands care about your health. Nope.

Cut the Sugar, Cut the Crap Tom Dougherty, CEO – Stealing Share 25 September 2014 Coke and other soda brands care about your health. Nope. A new health initiative by soda brands is not what it seems. So, what does it mean to consumers when Coca-Cola, Pepsi, Dr....
How the hospital business can improve

How the hospital business can improve

The hospital business How the hospital business can improve and grow Census is down. Competition is up. What does this mean to the hospital business? Reimbursement has become increasingly difficult to navigate. Government healthcare laws are becoming more complex....
Biomimetic Rebranding – Purchased by Wright Medical

Biomimetic Rebranding – Purchased by Wright Medical

The Biomimetic Rebranding Biomimetic Rebranding – Purchased by Wright Medical Biomimetic Rebranding Strategy  Introduction to this Rebranding Case Biomimetic is a publicly traded (NASDAQ: BMTI) manufacturer and marketer of clinically proven products to promote...
HIV+ and fertilization the old fashioned way

HIV+ and fertilization the old fashioned way

HIV+ and fertilization the old fashioned way Tom Dougherty, CEO – Stealing Share 25 April 2015 A dangerous trend in the treatment of HIV As treatments for HIV+, individuals seem to improve almost daily. Some mixed couples (one HIV+ and one HIV-) are extending...
E-cigarettes: The FDA brand vs. the brand of less regulation

E-cigarettes: The FDA brand vs. the brand of less regulation

E-cigarettes: The FDA brand vs. the brand of less regulation Tom Dougherty, CEO – Stealing Share 24 April 2014 How much is too much regulation? Let’s face it. We live in a nation where public sentiment has firmly turned against government regulation. Just...
Herbalife investigation: Totally believable

Herbalife investigation: Totally believable

Herbalife investigation: Totally believable Tom Dougherty, CEO – Stealing Share 13 March 2014 I’m shocked there’s gambling going on here! It is not hard to believe that the Federal Trade Commission is investigating Herbalife. The agency announced it...