Halloween and your personal brand

Halloween and your personal brand

In just a couple of days, the annual begging for candy at other people’s houses event, also known as Halloween will commence and, yes, your personal brand will be on full display. Where I live, people actually drive to our neighborhood, park their cars on the sides of...
Halloween. Goodbye, Childhood

Halloween. Goodbye, Childhood

I can’t believe the story I just heard on NPR about a trend called Trunk-or-Treat. Apparently, church groups and organizations are creating these events in the parking lots of their organizations. The idea is that group members pull up in their cars and the children...